فهرست مطالب hashem koozechian

The objective of this study was to design a model for ethical marketing in sports manufacturing industry. The methodology of the study was selected to be a kind of descriptive-correlative study. The population of the study included all managers and experts working in sports manufacturing companies throughout the country. The sampling was randomly done to build the model using Pls software (272 people). To evaluate the content validity, the executive and scientific experts (10 experts) were asked to offer their opinions. Then, the reliability was calculated and confirmed using Cronbach alpha coefficient (0.89). Similarly, the structural validity was analyzed using pls software. The results of the factorial analysis of the structures of each main six variables indicated that all the components significantly enjoy a determining role. In the analysis, it turned out that the effect of assumptions on responsibilities and strategies is positive and significant. Challenges had positive and significant impact on remarks, assumptions and responsibilities. The effect of remarks on responsibilities and impact was positive and significant. Furthermore, responsibilities positively and significantly affected the impacts. Based on the findings of the study, it can be said that the promotion of ethical marketing in sports manufacturing industry is possible at various levels, dimensions and stages. Hence, by correcting values and norms, we can better adopt strategies, remove challenges and identify remarks in order to achieve desirable outcomes in three areas of customer, company and environment.

The purpose of this research was to design of Relationship Marketing Model in the Iranian premier Football league. The research method was descriptive and survey that the necessary data were gathered through interviews with relevant experts in the field with the fans, observation, review the relevant theoretical literature and researcher-made questionnaire. The statistical population was consisted the upper of sixteen years of football fans in the Iranian premier football league. The number of 527 questionnaire were selected from gathered 674 questionnaires based on research fans definition that attendance average of them was above of 8 games in a season for their teams favorite. Structural equation models (SEM) and were used to analyze the data. Results indicate that fan relationship management effects positively and significantly on relationship quality in the Iranian premier football league clubs. Also, data fitting indices and significant regression coefficients showed that the impact of fan relationship management on the fan lifetime value depends on the relationship quality with fans in the Iranian premier football league clubs. Improving relationship quality eventually lead to increase fan lifetime value that has behavioral issues such as consumption quantity, word of mouth, media usage and re-attend by fans.

The aim of this study was to develop a model to identify obstacles and constraints facing marketing capabilities in Premier League football clubs. This survey is a exploratory research with Qualitative natuare that the grounded theory method were used. Statistical population included all of the football clubs’ managers and members faculty of sport management. Samples were selected by Theoretical and Snowball sampling. To collect data, Depth interviews by open-ended questions were used. Then, collected data from 16 interviews were encoded and analyzed through grounded theory method. The results of codes classification showed 25 marketing barriers at the three contextual, organizational, and behavioral levels. The contextual level includes micro and macro environmental barriers such as cultural, economic, political, social, media and government barriers. In structural level, barriers related to physical facilities and institutional barriers; and the behavioral level includes individual and administrative barriers such as planning and strategic thinking lack, and staff, coaches and players. Finally, the research model designed according to the three ramifications model. The proposed model can be used as an analytical tool for identifying football marketing so that it would solve problems of this field of sport reasonably and principally and Take action to solve these obstacles formally.

The study aim was Structural Equation Modeling of marketing capabilities in football Premier League clubs. Research method is mixed with grounded theory method. The Population included marketing managers in clubs, federation and league organization, and faculty members who were expert in sport marketing. Qualitative phase participants were selected by Judgment Sampling; and in quantitative phase, was selected by Convenience Sampling. To collecte the data, depth interview (18 samples) was used. Primary codes were 792 that after summarizing codes, they decrease 184 codes and were converted with 16 Axial codes. These codes were classified to 4 groups included football institutional, infrastructure, strategic and operational capabilities. Then, questionnaire designed with 68 items and its face and content validity was confirmed by the experts ideas; and the construct validity was confirmed by confirmatory factor analysis and reliability confirmed by Cronbach's alpha (%88/8). Collected data from the questionnaires were modeling by LISREL software. The quantitative results also showed football institutional capabilities have significant effect on infrastructure marketing capabilities (effect coefficient=0/84, T=6/47); and infrastructure capabilities have significant effect on strategic capabilities (effect coefficient =0/89, T=3/38); and strategic marketing capabilities have significant effect on operational marketing capabilities (effect coefficient=0/92, T=2/65). Given the importance of marketing, Clubs should identify their capacity and use all these capabilities for marketing and customer acquisition. The proposed model can be used as a tool for identification of football marketing capabilities and Conversion Factors of these capabilities to function, that logical and systematic manner to do marketing, and gaining income and financial independence Club, and solve problems.

The The aim of this study was designing model to identify football clubs marketing capabilities in Iran Premier League. this research is an Exploratory research with Qualitative nature that used of the grounded theory method. Statistical population was all of the football clubs managers and sport management faculty members that selected by Theoretical and Snowball sampling. To collect data, used of Depth interviews by open-ended questions. collected data from 18 interviews coded and analyzed by grounded theory method.Primary codes was 709 that after summarizing codes, they decrease128 codes and Were converted with 18 Axial Codes. This codes were classified to 4 group include football capabilities, infrastructure capabilities, strategic capabilities and operational capabilities. Research model were designed in the form of a pyramid according to relationship between these capabilities. The proposed model can be used as an tool for identification of football marketing capabilities and utilization of this capabilities that logical and systematic manner to marketing, and gaining income and financial independence Club and solve problems

The interaction between service quality, customer satisfaction and loyalty has been always a controversial issue. So, the purpose of this study was to investigate the relationship between service quality, satisfaction and the intention to return of sport tourists.
The research method was descriptive–correlation and the statistical sample consisted of 265 tourists attending Tehran’s Azadi stadium for watching a football game between Esteghlal and Persepolis. The research instrument was a questionnaire that had been used in Shonk’s Ph.D. dissertation. The validity was approved by doing exploratory factor analysis and the opinions of sport management experts. The reliability was verified by Cronbach’s alpha method (α=0.89). The SPSS19 was used to do descriptive statistics and exploratory factor analysis. Also, confirmatory factor analysis and structural equation modeling (SEM) were done by LISREL.
The results showed satisfaction didn’t mediate the relationship between service quality and the intention to return of sport tourists. Although, satisfaction had a significant effect on sport tourist’s intention to return, the service quality had greater effect on sport tourist’s intention to return. Also, the influence of service quality on satisfaction was significant.
According to the results, it can be concluded that increasing sport tourism service quality and its related factors increase sport tourist’s satisfaction and their intention to return.

The aim of this Research is design a model for impact of water sport center's market orientation on customer future behavior with attention to perceived value. The kind of research was survey and descriptive. Statistical populations were water sport centers in IRAN those choice five biggest centers. Sampling method was classification random and there were two groups, customers and staff. For data analyzing used of SEM method with use of AMOS and SPSS softs. Results showed that 56.7% of customers was male and 43.3% female. Family income in half of customers was less than one million Toman and 50% had upper this. More than 50% of staff has academic education. Index values inmodel were in acceptable range and model was confirmed. Results showed market orientation hasn’t directly significant influence on customer future behavior, but has influence on perceive value and this variable can play mediator role between market orientation and customer future behavior. Market orientation factor has greatest impact on customer perceive value. Centers managers in addition design a market strategy for attach the goals, should attention to improvement perceive value and these indexes.

The purpose of this research was to investigate management role on improving fan relationship quality in Iranian premier Football league.
The research was a developmental research considering the purpose and a mixed research considering the nature of data. The statistical population was consisted of football fans which were older than sixteen years. 527 questionnaires were selected as study sample from 674 gathered questionnaires based on the research definition of fan which tells a fan should attend above 8 games of their favorite team in a season. Descriptive and inferential statistics including Kolmogroff- Smirnoff, Pearson correlation, and structural equation models (SEM) were used to analyze the data.
The results showed that fan relationship management factors have positive and significant effect on relationship quality. They also proved that service quality (0.405) and knowledge management (0.536) have a direct and positive significant effect on relationship quality.
According to results, organizational support can improve relationship quality through service quality and knowledge management.

The purpose of this study is to identify and prioritize fluctuation factors of Iran wrestling team performance at Olympic Games from the perspective of experts.
The research sample was selected using purposive and availability sampling and that consisted of 110 people including managers of wrestling federation and provincial delegations (25 people), Academic experts (15 people), Coaches of grade І (30 people), and elite wrestlers at the national level (40 people). The instrument was a researcher-made questionnaire consisting of 42 questions in six subscales that its face, content and content validity was approved. The questionnaire’s reliability was measured by Cronbach''s alpha (0.92). In order to analyze data, descriptive and inferential statistical methods (Friedman test and exploratory factor analysis) were used. General calculations was done using SPSS software at the significant level of p≤0/05.
Results showed that the factor of management and planning has the greatest impact on fluctuations of Iran’s wrestling team performance at Olympic Games and factors of academic issues, Public relations and media, identification and development of talents, Qualification of management and sport events are the next priorities.
It is recommended that wrestling federation officials considering these factors and their priorities, try to remove the obstacles in order to witness stable developments and no fluctuations in Iran wrestling team performance at the international arena such as Olympic games.

“Glass ceiling” phenomenon prevents many women from advancing towards topposts and managerial positions. Therefore, this study aimed at investigating the statusof glass ceiling in East Azerbaijan Sport and Youth general office and its effect onemployed women’s reduced empowerment. All the personnel in this office and itsaffiliated offices in the cities of East Azerbaijan province responded to the glassceiling questionnaire. To analyze data, Kolmogrov-Smirnov test, independent sample ttest and path analysis were used with SPSS19 and Lisrel 8 (P≤0.05). Results showed asignificant difference between men and women in their viewpoints on the existence ofglass ceiling in this office and sociability of weakness, that is to say women believed inexistence of glass ceiling more than men and on the contrary, men believed insociability of weakness more than women. Results from path analysis showed thatglass ceiling directly influenced empowerment, weakness sociability, and self-concept.Furthermore, weakness sociability and self-concept had a negative and significanteffect on empowerment. Finally, women employed in sport organizations sufferedfrom glass ceiling. It is suggested to pay more attention to cultural actions aboutwomen’s abilities specially their managerial abilities.

The purpose of this research was the investigation of effective factors on Fan Relationship Management success in Iranian premier Football league. The research method was developmental and mixed research. The necessary data were gathered through interviews، observation، review the relevant theoretical literature and questionnaires. The statistical population consisted the clubs fan in the premier football league. The number of 527 questionnaires was selected from 674 gathered questionnaires based on research definition of fan that attendance average of them was above of 8 games in a season for their favorite teams. Descriptive and inferential statistics including Kolmogroff- Smirnoff، Pearson correlation and structural equation models (SEM) were used to analyze the data. The results showed that there is relationship between knowledge management، service quality and organizational support with fan relationship management. Also، the results showed regression weights of service quality dimensions; technical and functional quality، were 0. 575 and 0. 491 respectively. Understanding the needs of loyal fans is a key element to success of any sport organization. There is necessary for Iranian Football clubs that spend extensive efforts for maintaining current fans and attracting new fans by providing suitable facility، conducting customer based program and creating knowledge and information through various relations channels.

Nowadays the importance of voluntary members is revealed for organization's managers and sport events. Various organizations are competing in employing the volunteers. Therefore, managers are facing significant challenges to retention volunteers. The aim of this study was to design and defining a model for volunteers’ retention in student sports of state universities in Tehran. The research is correlational and field study. The population of this study was the whole students that had a corporation with physical education offices of state universities in Tehran (N=338). The stratified random sampling was used. According to the method of structural equations modeling 286 people were chosen as volunteers. In order to collect data, the researcher used psychological empowerment scale (PES), organizational commitment questionnaire (OCQ), questionnaire of volunteer motivation for sport (MVFIS), job satisfaction (JSQ), organizational socialization (OSQ), Questionnaire of intention of sport volunteer questionnaire (ICQ) and demographic characteristics questionnaire. Descriptive statistics and structural equation modeling with emphasis on the AMOS/18 software were used for data analysis. Results showed that the organizational variables of empowerment (0.57), organizational commitment (0.18), motivation (0.44) and job satisfaction (0.4) have a positive and significant effect on intention to continue volunteer work, but socialization has a negative and significant effect (-0.92). Generally, the organizational variables have an important role in retention the volunteers. By relying on the organizational variables, managers could improve the returning of volunteers.