kamran mohamadkhani

The main objective of this study was to present a conceptual model for evaluating and monitoring research institutions in the country. This research was qualitative in nature. The strategy of Grounded Theory (systematic version of Strauss and Corbin) was employed, consisting of open, axial, and selective coding to achieve the research-derived model. Participants included experts in policy-making or those with executive backgrounds in higher education, as well as specialists in the monitoring and evaluation of higher education. In this study, semi-structured and in-depth interviews were conducted with 30 experts and scholars in higher education, who possessed knowledge and lived experience regarding the studied phenomenon (policy-makers, senior managers, heads of research institutions, and faculty and professional members of institutions). Using a qualitative design and purposive and snowball sampling, the interviews were analyzed. Initial codes or concepts were identified after the content of the interviews was transcribed and preliminarily analyzed, and similar codes were grouped into specific categories to achieve the main themes. Titles encompassing all codes within each category were then selected. Findings indicated that the central theme of this study was the national model for evaluating and monitoring research institutions in the country. Strategies were developed based on causal conditions, contextual conditions, and intervening conditions, and the final model was presented accordingly. Subsequently, precise indicators based on the model were developed and organized into 51 indicators and 156 sub-indicators.

The present research has investigated the state of aesthetic and artistic field of first secondary school students. The statistical population of the research is the first high school students of district 10 of district 1 of Tehran in the academic year of 1402-1401, 500 of whom were selected using the Karjesi and Morgan table, and 217 of them were selected by stratified random sampling. In order to collect data, a documentary method and a researcher-made questionnaire were used. Research components and measurement indicators have been set after studying statistical documents and questionnaires. The face validity of the questionnaire has been checked and confirmed through experimental implementation, content validity through experts' judgment, construct validity through factor analysis, and reliability with Cronbach's alpha coefficient (0.762). Exploratory factor analysis was used in SPSS software version 22 to explain the components of the field. Due to the normal distribution of the data, one-sample t-test was used to compare the mean of the components. The results show the status of students in the components of "Using and developing the power of imagination, visualization and ideation", "Ability to understand subjects with material and external beauty", "Using aesthetic and value principles in life" and "Formation of mental peace". and psychology in the environment from the perspective of art and aesthetics", medium and in the components of "development of feelings and aesthetic taste", "the ability to understand topics with spiritual and divine beauty", "the ability to create works of art" and "attention to the beauty of the environment" , it is good.

The aim of the upcoming research is to identify dimensions, components and effective factors on the motivation of faculty members of Farhangian University.

This research was conducted using the qualitative content analysis method. The statistical population of the research is made up of experts in the subject area, of which 25 people were selected using the purposeful sampling method. Therefore, based on the research literature, dimensions, components and effective factors were identified and content analyzed. Then, they were approved based on the opinion of experts. Data analysis was done using conventional content analysis method using MAXQDA software and mean, standard deviation and t-test using SPSS.

In the findings, four dimensions (nature of work, desire to achieve success, professional growth and social dignity) in the form of nine components (autonomy, job meaning, job attractiveness, organizational commitment, self-employment, desire to progress, desire to research, recognition, appreciation and social respect) were categorized. A total of 38 indicators (key statements) were obtained. In addition, the factors affecting motivation included economic, cultural, environmental and managerial factors.

By applying the results of this study, we can achieve a better understanding of the factors affecting the motivation of faculty members to

The main objective of this paper is to identify and analyze the dimensions and components of empowering female faculty members at Islamic Azad University. The research method is applied in its goals and exploratory in terms of data, with a qualitative approach being data-grounded and a quantitative approach being cross-sectional survey-based. For this research, in addition to document studies, thematic analysis using MAXQDA12 software was used. The statistical population included all faculty members at Islamic Azad University in Tehran. After conducting 20 interviews, theoretical saturation was achieved, and for the quantitative section, the population included all female faculty members at these universities. A sample of 327 individuals was selected through stratified sampling from 6 academic domains. Structural equation modeling was used for sample fit in the quantitative section. Results showed that for empowering female faculty members, 6 dimensions, 21 components, and 73 indicators were identified. The structural equation model indicated that the leadership dimension had the highest impact with a coefficient of 0.960, while the organizational culture dimension had the lowest impact at 0.721. To ensure the validity of the tools in the qualitative part of the research and to confirm the accuracy of the findings from the researcher's perspective, valuable opinions from experts and faculty members familiar with this field were utilized. Additionally, participants assisted data analysis and interpretation. The reliability coefficient between the codings conducted was 0.83%, indicating its acceptability.

The purpose of this research was to identify the factors influencing degree orientation in the country's higher education. The research method is the qualitative content analysis method of the document analysis type, and it is classified in the field of applied research. The statistical population of the research included research articles related to degree orientation in the country's higher education. The number of 15 articles in the 20-year period from 1380 to 1400 was selected using the purposeful sampling method. After selecting the research articles, in order to analyze the qualitative data obtained from the analysis of the research documents, open coding and axial coding and selective encoding were used. In the first stage 330 concepts were identified. In the second stage, all the identified concepts were classified into 24 more general components and finally the factors affecting degree orientation in the higher education system can be divided into 3 main categories of political and structural conditions (6 components), the country's scientific and educational environment (10 components) and social and cultural conditions (8 components) were classified. Some of those factors are rooted in the educational system and the scientific environment of the country, as well as the structure and function of the university and the management methods of the university. One part is rooted in the structural and political system and is caused by the functional bias of the trustee and government institutions, and the other part is rooted in the social and cultural system.

Cyber transgressions (nonnormative behaviors, attitudes and conditions)– both cultural and criminal– have raised social control concerns among different stakeholders. A group comparison research design was adopted to examine the effects of sociodemographic factors and social media use habits of Iranian social media users (n= 989) on their self-control, cybercultural transgressive behaviors, and transgressive content consumption. The study has contributed to the literature by recognizing the impacts of gender, age, relationship status, parental, educational, and occupational status, and household income level on the outcome variables. Altogether, it can be inferred from the results that individuals (especially women) who are older, married, have children, are middle-income, university educated, non-student, have more years of Internet use experience, and less daily internet use, and have a job (also retired individuals and housewives) are less likely than others to commit online transgressive behaviors, or consume transgressive content. The findings of this study can be employed to devise new policies and initiatives to socially control the cybercultural transgressions, without applying coercion.

Cyber transgressions (non-normative behaviors, attitudes and conditions) are growing, hence we employed a three-study exploratory sequential mixed method designed to make a taxonomy of Instagram cybercultural transgressions, and cyber social control means; to examine the effects of low self-control, depression, negative interpersonal relationships, computer/ Internet self-efficacy, netiquette, and normative beliefs, and also sociodemographic factors, and media use habits on cybercultural transgressions; and to explore the effectiveness of jurisdiction, non-anonymity, filtering, and forced user migration to domestic social media platforms as cyber social control means. The quantitative findings from 989 participants showed that nondepressed, older, married, middle-income, university educated, non-student users (especially women) with high self-control, more positive interpersonal relationships, moderate levels of computer/ Internet self-efficacy, normative beliefs, and with more years of Internet use experience, and less daily Internet use, who are knowledgeable about netiquette, are parents, have a job (also retired individuals and housewives), do not use VPNs, psychotropic medications, and alcoholic beverages and/ or recreational drugs, do not have previous experience of online victimization, do not associate with online transgressors, and do not feel being in minority, are less likely than others to commit online transgressive behaviors, or consume transgressive content. The importance of jurisdiction and non-anonymity as social control means, and the failure of filtering and forced user migration to Iranian social media platforms are discussed. These findings can be useful in devising new non-coercive policies and initiatives to socially control cybercultural transgressions.

Transgressions (socially non-normative behaviors) and misconducts find a brand-new way of manifestation through online social media. Hence, social control of such behaviors is crucial to assure users’ tranquility and safety and to restrain the contagion of these transgressions into real society. The current study aimed at exploring Iranian Instagram users’ perceived transgressions, and perceived effective social control means. A qualitative content analysis was conducted on the data from online interviews by a questionnaire, with closed- and open-ended questions, filled out by 58 participants. The results showed Obscenity, Transgressive Information, Emotional Release, Market-Related Content, Risky Behaviors, and Criminal Behaviors as perceived transgressions. Five perceived personal means (Personality Traits; Social Status; Personal Attitudes; Media Use Habits; Ignoring/ Inaction), and also six perceived social means of social control of cybercultural transgressions (Family Structure; Social Groups; Technological Tools; Legal Factors; Awareness Raising; and Societal Attitudes) were identified. It can be inferred from the results that filtering and domestic social media are not effective social control means. The results can be used to devise formal and informal social control policies and initiatives to decrease social media transgressions.

Despite all the advantages to human life, computer-mediated communication has provided a fertile ground for transgressive behaviors. Transgression is a behavior that goes beyond boundaries, conventions, laws, and accepted practices. The way societies confront transgressive behaviors, and the social control methods they employ to decrease these behaviors and reduce their mal-effects are of a high significance. Hence, the current research aimed at instrumentation for the measurement of the factors affecting social control of cybercultural transgressions. In the current research, six steps of instrumentation are presented as follows: 1) Identification and extraction of constructs from literature; 2) Validation of constructs and variables; 3) Validity assessment of item pool; 4) A priori reliability and 5) Post hoc reliability assessment; 6) Construct validity assessment; and also, the results of the instrument implementation including final model’s goodness-of-fit, and power analysis are presented. The results of instrumentation process showed an acceptable validity and reliability for the instrument. The steps outlined in the current research can lead to development of better instruments by researchers.

Social control of cyberspace is a necessity to restrict online transgressions (non-normative behaviors), and reduce their disruptive effects. The current study aimed at examining the factors affecting social control of cybercultural transgressions. A questionnaire was administered to Iranian social media users, and 989 participants have filled it out. A path analysis model was constructed testing the effects of Low Self-Control, Depression, Negative Interpersonal Relationships, Computer/ Internet Self-Efficacy, Netiquette, and Normative Beliefs on Transgressive Behaviors, and Transgressive Content Consumption. The results showed that Low Self-Control increased both criterion variables, and fully or partially mediated the effects of other variables on them, except for Negative Interpersonal Relationships. The important contribution of the current study was the recognition of the role of self-control as a mediator among examined variables. The findings of this study can be employed to devise new policies and initiatives to socially control the cybercultural transgressions, without applying coercion.

The purpose of this study is to compile and pathologically evaluate the cultural factors underlying the spread of divorce from the perspective of experts in developing countries (case study - women in region one of Tehran). The research is qualitative in terms of data and information and applied in terms of purpose and exploratory descriptive in terms of method with Delphi technique. The size of the statistical population and the statistical sample, including 30 experts and academics in the field of culture, was done purposefully. In this study, the Delphi technique (obtaining expert opinion), with the help of a questionnaire and interviews with experts, was conducted to obtain and compile the validity and content validity of cultural factors and components underlying the spread of women's divorce in District One of Tehran. Qualitative findings of the research with regard to the consensus of experts in the subset of each of the 11 factors and components (information and communication technology, media, education, cultural invasion, cultural conflict, lifestyle, urban life luxuries, migration, tourism, Religious beliefs, inequality), in the form of pathology of all cultural factors underlying the spread of women's divorce in the form of pathology approach (behavioral, structural, contextual), and the dimensions of systemic components (individual, family, government, society), formulated and It was finalized and provided the basis for the development of a researcher-made questionnaire for future quantitative and qualitative (mixed) research of researchers in this field.

Funding of universities is one of the most complex problems and issues of universities in the world and on the other hand, governments tend to reduce the dependency of universities on government resources and offer universities to the market and supply system. Given that the university serves the community, individuals from the community, act as a board of trustees, as an intermediary between the university and the community. Through this connection, the Board of Trustees can play an important role in creating and attracting new financial resources for the university. This study aimed to identify and explain the dimensions and functional components that can effectively create and promote the role of the Board of Trustees in financing universities.

The present study was applied in terms of purpose, qualitative in terms of data type, and content analysis in terms of research method. Participants in this study included 15 experts in the field of higher education who were selected by purposive sampling. The data collection tool is a semi-structured interview. Data were analyzed using MAXQDA2018 software. Data validation was done by the participants using the verification method.

According to the data obtained from research interviews, the data are summarized into four dimensions, including methods of financing universities, the role of the Board of Trustees in financing universities, barriers to diversification in financing universities, and Mechanisms for promoting the role of the Board of Trustees in financing and 18 components for the main category, namely promoting the role of the Board of Trustees in financing universities and 55 sub-components. In terms of funding methods, universities should interact with the economy, market and industry and play a more active role in these areas. Such a reflection should be reflected in the activities of the Board of Trustees. Therefore, by applying the proposed mechanisms and removing existing barriers to diversification in the provision of financial resources, by benefiting from people from different economic, social, production and service sectors under the name of the Board of Trustees, it is possible to promote the role of the Board of Trustees in providing resources. In this case, the members of the Board of Trustees can, by creating new connections, repair the existing gaps between the university and the community and create an institutional, purposeful and effective relationship, in order to provide new financial resources and diversify resources.

In this study, the researcher seeks to provide a model to reduce burnout in employees of the central organization. The Central Organization of the Islamic Azad University, as one of the main pillars of the country's higher education system, should pay special attention to its staff as the most important element of the organization. Therefore, in this study, the researcher seeks to provide a model to reduce burnout in employees of the central organization. The number of subjects in this study included 325 (male and female) employees of the central organization. The total alpha coefficient of the staff burnout questionnaire is 0.89, which indicates that the tool used had good reliability. Using the factor analysis model, in which the factors: structural (factor load 0.43), behavioral (factor load 62) (0), environmental (factor load 0.38), were indicators of reducing burnout of employees of the central organization were determined. Out of 54 items, due to the fact that all factor loads were above 0.6, so none of the factors were removed, all three of the above components were accepted as factors in reducing the burnout of employees of the central organization and the model is in a "very favorable" state. It was confirmed. Then, after examining the current and desired situation and measuring the distance between them, the researcher provided appropriate mechanisms to reduce burnout of employees of the central organization. Finally, the researcher examined the appropriate fit of the model.

This research is conducted to provide a model for institutionalizing innovation management in education for universities and higher education institutions of the country. For this purpose, based on the research literature, a list of dimensions and components of innovation management in the field of education of Islamic Azad University, Science and Research Branch, has been prepared. The present study has been quantitative and qualitative in terms of data type and in terms of collecting data has been descriptive survey. In the quantitative section, a sample of 285 faculty members was selected through random-stratified sampling method from the faculty members of Islamic Azad University, Tehran Research and Science Branch. According to the official statistics of Islamic Azad University, 1100 students were in the academic year 2018-2019. A researcher-made questionnaire was used to collect data. The formal validity of the questionnaires was investigated and confirmed by the experimental implementation and judgment of experts, and the construct validity through factor analysis. The reliability of the questionnaire was also calculated by Cronbach's alpha coefficient (89.0). To analyze the data, SPSS and AMOS software was used and to provide the final model of the research, modeling of measuring was used and for fitting model in the structural equation modeling technique, statistical tests including exploratory factor analysis and confirmatory factor analysis and Kendall's tau test were used. The following results were obtained and 9 dimensions, 40 components and 50 indicators were extracted.

The purpose of this study is to identify the cultural factors underlying the spread of divorce from the perspective of women in District One of Tehran Municipality. Descriptive research is survey, applied and mixed. The statistical population includes all women in district one of Tehran and the statistical sample includes 492 people according to the unlimited population with Cochran's formula. First, through semi-structured interviews with experts to obtain content validity, the cultural factors underlying divorce were extracted by Delphi method, and finally by preparing two questionnaires: a- researcher-made, b- proportionality of the research model and to obtain formal validity experimentally It was obtained from Cronbach's test with 0.97. Statistical analysis of the study was non-parametric binomial test, Friedman test and to determine the fit of the model, one-group t-test and confirmatory factor analysis and combined structural equations were used. Findings were generally examined with the approach of behavioral, structural, contextual (environmental) pathology, in the dimensions of individual, family, government and society, and each of the cultural factors, respectively; Inequality, lack of religious beliefs, cultural conflict, lifestyle, tourism, information and communication technology (cyberspace), education and lack of life skills training, life and urban luxuries, migration, cultural aggression and finally the media were identified and the management model A culture on individual behavior, family behavior, the structure of government institutions, the context of society was developed and presented to reduce divorce among women.

In this study, a model for validation and validation of social network-based mobile learning in higher education in Iran has been investigated. Mobile learning is a concept that is composed of a combination of two forms of education or e-learning and distance learning and is generally done via mobile and social media. The research method in this article is a mixed one. Firstly, based on qualitative method and specifically based on interviews with subject matter experts, the dimensions, components and indicators of mobile learning concept are extracted and then in the quantitative phase, by formulating a questionnaire. Based on the qualitative stage indicators and after implementing a WhatsApp social networking 'statistical basics' learning course, 300 participants in this questionnaire-based survey were recruited based on 281 data. Questionnaire was valid - validation and factor analysis of mobile learning model in higher education were conducted. The findings of the qualitative research showed that the mobile learning model has 4 components and 24 components. These dimensions include the "learner or learner" dimension, "interaction and communication", "tools and technology" and "infrastructure". Quantitative results also showed that in exploratory and confirmatory factor analysis, factor loadings of all indices were higher than 0.3, and goodness of fit indices showed good fit. Also, the indices had good reliability (Cronbach's alpha) in the model.

The purpose of this study was to identify the components of students' self-leadership. By adopting a qualitative approach, a systematic grounded theory approach was used to analyze the views of experts. Purposeful sampling was used to interview 20 experts in the field of higher education using snowball sampling. In order to achieve the goals of the research and data collection, the interviews as research instrument was used.   This was utilized by triangulation namely via semi-structured in-depth exploratory interviews, focus groups as well as literature review and background research. The data were analyzed using content analysis in GT approach in three stages of open, axial and selective coding. In the present study, the concept of student self-leadership was chosen as the central phenomenon. The findings of the study indicated that the involvement of experienced faculty members in formulating self-leadership programs, creating self-confidence and self-leadership fields through academic curricula through faculty-student interaction and designing training related to enhancing behavioral abilities including self-regulation of students in classrooms were causal factors affecting student self-leadership. Alongside causal factors, there are numerous environmental constructs in the three domains of intra-university, extracurricular and educational factors that play an important role in achieving the goal of student self-leadership. In addition, leadership style and aministration of universities, student participation and social skills are the underlying factors influencing student self-leadership. Experts believed that the need to pay attention to student self-leadership is an important task for higher education officials. Universities should be managed and led in a way that is self-directed as a culture and a part of the students' daily activities and as a benefit for all faculty and students.

Tourism is a powerful means of cultural transactions among societies. UNWTO predicted the following two decades (to 2030) to be the tourism sustainable growth period. Cultural tourism development could preserve the cultural and natural assets of destinations, enhance the host communities’ quality of life, and delight the tourists. Following an interpretive approach and a systematic meta-synthesis technique, this paper systematically studied the scholarship in cultural tourism sustainable development. This study identified and categorized the extracted codes using a latent content analysis strategy. Based on the CASP criterion, the papers published in authentic Persian and English scientific databases by 2019 (Azar 1397) were selected. Maxqda 2018.1 was used to identify, group, analyze, and interpret the codes. One hundred four primary codes were grouped into 29 major and minor categories, and four main codes: i.e., dimensions, influential factors, impacts and challenges of cultural tourism sustainable development. We presented a conceptual model for cultural tourism sustainable development. Finally, by Cohen’s kappa index using SPSS, the validity of the results was measured 0.712, also verified by the experts excluding the authors.
 

Electronic health literacy is as an interdisciplinary science. It is important to train highly qualified and experienced professionals in higher education in order to maintain and improve the quality of life.  The aim of this research was to present a conceptual model based on the living experiences of e-health literacy professionals to promote e-health literacy among medical sciences students. The research was carried out in a qualitative approach and a phenomenological method. Participants were 15 Iranian and international faculty members who were selected through purposeful and snowball sampling. A semi-structured and in-depth interviews were used to collect data. Data were analyzed using Colaizzi's analysis method. The research results showed the four main themes including “meta-literacy, individual factors, socio-technical factors and professionalism in digital electronic space”, and twenty-one sub themes. The results indicated that the emphasis on empowering students in the categories found would lead to the promotion of electronic health literacy among medical students. At the end of the article, implementation prerequisite were recommended.

There is no doubt that the future environment of meta complex higher education system and organizations, the strategic environment, and one of the ways in which people in leadership success turning into their environment with a special look to dominate another through personal and its restraint in archaeology with the goal of future use, preventing entropy and syntropy for Educated gun and the collective efficacy of the, the Community system of higher education graduates will be in the future. The aim of this study was to identify and determine the validity of the content of personal mastery and its dimensions on the graduate students of universities and centers of higher education from the perspective of experts. This applied research, exploratory and qualitative. Participants in this research is targeted in the first part of 7 people with Delphi technique, and in the second part of the 22 people, Certified masters of the Harvard, Florida, Kharizmi and Sciences and Research Universities The academic level of associate with the criteria above and specialized books. There are two types of The closed questionnaire responses and Open questionnaire answers in the data analysis of the method of frequency analysis, CVR and CVI, was using. The findings show the consensus of the universities on the concept of personal Mastery and identification of its main dimensions: Forgiveness, Know Yourself, Love Yourself, Maintain a Positive Mindset, Practice Discipline, Be Proactive, The beliefs of Self-Regulations, and Develop writ and live your purpose statement, in university graduate students.

This study aims to present a model to explain how the educational environment can promote Psychological Capital. District 8students of Azad University is done. The methodology of this study is applied and in terms of performance, correlation, descriptive - is survey.Luthans standard psychological questionnaire was used.Validity of the questionnaire was confirmed by experts educational environment based on factor analysis 0/81 and construct validity of psychological capital gain 0/56 through 0/95 learning environment Cronbach's alpha reliability and validity of psychological capital questionnaire0/88 respectively.The study population included all students of Azad University district eighth.Randomly selected 400 student as sample size.Data from the questionnaires were using statistical tests factor analysis ,T-test was used to determine to psychological capital statuse.The results of the analysis revealed that the learner directly impact: 0/44 the most effect on psychological capital and the impact educational practices without intermediaries on the capital 0/30 and technology with a direct effect on psychological capital has the lowest coefficient of 0/19.The next four goals, methods, evaluation and teaching as a direct and indirect impact of these capital. Statistics T is calculated psychological capital at a confidence level of 05/0 in the four dimensions of self-efficacy, hope, resiliency and optimism 51/24 and this shows that psychological capital in adverse conditions and is low. Using structural equation modeling technique of path analysis LISREL final version of the role of each of the environment directly or indirectly on how to improve psychological capital is shown. Also proposed mechanisms for the application of the proposed model.

the purpose of this study was to apply and evaluate the effectiveness of the mobile learning model in transferring the concepts of academic courses and in particular the statistics course on the social networking context.

The research method was quasi-experimental with pre-test and post-test design in both experimental and control groups. The statistical population of this study includes all students studying at the Free and Public Universities of Tehran in the 1397 academic year who were studying. From this statistical population, 90 individuals were selected and assigned to the experimental and control groups (45 each) randomly. The experimental group completed a 17-session WhatsApp social networking course on statistical methods and the control group attended the same course in person. Data collection tools included a questionnaire to measure satisfaction of learning / classroom environment and a test of academic achievement to assess learners' learning effectiveness.

Concerning the components of effectiveness (content, instructor and facilities), the results showed that learners in the experimental group had more satisfaction with the class and better learning compared to the in-person courses.

Based on the findings of this study, it can be concluded that applying social network based mobile learning model in university education increases the effectiveness of educational courses.

This study aim, design a model for acceptance and transfer new media technologies (media convergence emphasis), research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, researcher reviewed a literature in media technology transfer to identification effective components and indicators, at qualitative part of the research, Selected 10 media industry experts to interviewed for identify effective indicators, in quantitative research part, researcher made questionnaire was distributed in the statistical sample of 300 responder from the population of the study and 285 questionnaires were returned. After analyzing , questionnaire responses with Spss software, Cronbach's alpha coefficient (reliability) was obtained α=0.881 and finally using structural equation modeling (SEM), to design a model, evaluation of the model show an absolute fit index (root mean square error 0.094 and chi-square 0.00), Incremental Fitness index of 0.886 and Frugal Fitness index 3.48 ,which indicates the acceptability of the model is introduced and to determine the degree of appropriateness, the second questionnaire was designed and distributed to responds by 30 experts of media and communications, analyze with one sample t test of utility models at 95 percent approval, then using the Friedman test measures the highest and lowest on the model, they were ranked

One of the indicators of economic development in countries is the participation of citizens. One of the most important issues is the participation of citizens in paying taxes. In this research, an analysis of citizenship education to improve the popular participation in paying taxes at the Tehran Tax Administration has been addressed. Is. This study was carried out in a mixed way; in the qualitative section of the community, experts were specializing in citizenship education, participation and taxation, with a sample of 20 individuals targeted to experts in the field. The qualitative research tool has been semi-structured interviews. Qualitative analysis of open and selective coding was used. In a small part of the research, the statistical population is 384 attendants and 254 employees of the General Directorate. The random sampling method was a random sampling. And a small tool is a researcher made questionnaire. To assess the validity of the tool, an opinion was taken by experts and professors, which was confirmed by this. The tool was subjected to the implementation of 30 questionnaires and Cronbach's alpha, which is equivalent to 63.9. The data used in this study are exploratory factor analysis, confirmatory factor analysis, T test. SPSS software utilized the MonteCarloPCA program. The results of the study showed that 8 extracted factors - educational, cultural, managerial factors , Social, legal, economic, political, and technological, have been involved in the improvement and promotion of popular participation, which can be attributed to the promotion of popular participation in tax payments by teaching citizenship or by applying all of these factors and their underlying factors. Also, research findings There are six methods of teaching citizenship education. They also provided the best method for teaching scholars through university centers and educational centers.

Social media as a modern technology and facilitating tool for communication between institutions and clients that can be timely, relevant to marketing, customer service and information, improve and guarantee the level of information security, create and maintain trust between the bank and the safety of customers. Accordingly, the main purpose of this study is to investigate the relationship between use of social media in communication strategies and marketing in branches of Tehran Tejarat Bank. The research method is communicative and security quantitative survey, descriptive-analytic and correlation. Statistical population of the study is all professors, experts, in the field of banking senior managers and middle managers in tejarat Bank of Tehran branches. Sample size: 210 people were selected based on Morgan's table and a researcher-made questionnaire was used to collect data. The content validity (content) and reliability of the questionnaires were obtained with respect to the Cronbach's alpha coefficient above 0/7. Spearman correlation coefficients showed that the variables of social media and its components: infrastructure, security considerations, customer acceptance and social culture were respectively (0/53), (0/68), (0/85), (0/16) and (0/45) have a meaningful and positive relationship with marketing communicative strategies. Generally, in this study, it can be concluded that in today's world, social media has become a powerful force in shaping the aspects of commerce and marketing with its own communicative-security strategies. This presence of social media is based on challenges and issues in the field of marketing, especially security issues and considerations.