sarvenaz t orbati

The present article with the aim of interpretation and reviving the meaning of forgiveness is reading Ricoeur’s “Thereness” of forgiveness. Therefore, according to hermeneutical understanding, Being is interpreted as forgiveness and giveness and by using hermeneutics method and an ontological perspective, the findings of the research illustrated that the conditions of possibility in understanding is Being-in–the-world and projecting in the future possibilities. As well, I found that understanding as a possible Being-ness, is the possibility of forgiveness. According to this theoretical view and by using Ricoeur’s narrative structure we are going to answer to these main questions that how can forgiveness be possible as Being-ness and how human can understand his possibilities in the arena of “I can” and give meaning to them? In order to illustrate the manifestation of forgiveness in the world of the text and  showing how the “Thereness” of Dasein can be possible, we project ourselves in the narrative possibilities of Time of Love movie through re-figuration to achieve a reading of forgiveness and new understanding of ourselves. According to Ricoeur’s view as each interpretation is an understanding of ourselves through the other, by placing ourselves in the possibilities of the story’s hero and emphasizing on “I can”, we’ll pass our present self and enter to the arena of love and forgiveness; we’ll place “there”.

The purpose of this paper is "Discourse Analysis of Cultural and Political Messages of Tehran Municipality" based on Laclau and Mouffe's discourse theory, published on the billboards of Tehran from 2006 to 2016, in order to answer these questions: How the Tehran municipality articulates discourse due to its nodal points and floating signifiers? Has it considered antagonizing and rejection of rival discourse components? The researcher achieved a theoretical saturation by the targeted selection of 25 graphic designs and exploring the semantic implications and discourse structure of each according to the concepts and components of discourse theory. The findings of the research show: The nodal point and the “guardianship-centeredness (velayatmadari) “is on the focus of the municipality, the “jihadi management”, “clericalism”, “cultural invasion” are articulated around this focal point which has conformity with the discourse of “principals”. The chain of equivalence with the critical political and social activists of the government was not formed.

The present article tries to explain the relationship between concepts and social relations in Iranian society with Jung's psychological concepts and Jung archetypes by analyzing the novel "This Dog Wants to Eat Roxana" as a representation of social experience? Accordingly, using a conceptual model influenced by Jung's theories and using the method of psychoanalytic critique, archetypes; The self, the anima and the animus, the mask, the shadow, the numbers, the color, the wise old man and finally the individual unconscious are analyzed in the characters of the novel. Roxana falls with Kaveh arguing over her shirt. A shirt that represents the archetype of the mask and the mother. Kaveh is looking for her mother's arms, which she was deprived of when she was 3 years old, in this shirt. Kaveh who is looking for his anime not in Roxana (his wife) but in his mistress (Rahela). During the story, he removes the mask from his self-awareness, which begins with Roxana's fall, and faces his shadow (Mehran Bangi). The fall of Roxana leads to the revelation of Kaveh's shadow. In fact, Roxana's emotional relationship with Kaveh (Mehran Bangi) and Kaveh and Rahela (betrayal) lead to her downfall and death. A body left by Roxana who is attacked by a dog (Rahela's shadow). Raheleh's shadow is Kaye Kaveh's accomplice in Roxana's fall as a traitor. It is through the acceptance of these patterns that the individual subconscious and ultimately the pattern of social relations is manifested in Kaveh's social life.

The present study was designed and conducted to investigate and study the relationship between the amount and type of media consumption (radio and television) with the life skills of Tehran citizens. The present study is applied in terms of purpose and descriptive-survey in terms of method and its measuring tool is a questionnaire. The statistical population includes all citizens living in Tehran, which according to the last census in 2016 and according to the statistics available on the website of the Statistics Center of Iran is 8,693,706 people. Research questionnaires were distributed through a google form among a sample of 396 people, distributed, collected, and after the necessary controls, data were analyzed using SPSS. Findings showed that among the eight areas surveyed, Tehran citizens in the use of radio have given the first priority to the field of news and information and the second priority have given to the field of sports, and in the use of television the first priority have given to the film and series and the second priority has been given to news, roundtables and news conferences. Findings also showed that there is a significant relationship between radio and television media consumption and 18 life skills. This means that there is a significant relationship between the amount of listening to the radio and watching TV during the day and night, as well as between the type of use of radio and television with some components of life skills. Therefore, it is suggested to the staff, program makers and officials of radio and television media to take full advantage of this opportunity and capacity to create, strengthen and improve the level of life skills of citizens.

The present article begins with the concept of post-truth in the Nietzscheian sense and ends with the concept of enchantment in the form of Nietzsche’s jester. By explaining the way in which the modern human encounters post-truth in the Covid19 era as a nontruth-truth, and distinguishing between the concepts of post-truth and fake news, the following questions arise: By encountering the post-truth, what kind of subjects are being constituted? And how will these subjects be constituted? I will exploit the Lacanian psychoanalytical perspective and method to prove my hypothesis, based on the fact that constituted subjects are hysterical subjects. The subjects that occur in a discourse turning and by questioning the master signifier, reveal the lack in knowledge of the Other and recognize that the truth is nontruth and illusion. Thus, the prelinguistic mythical desire (Delta) repulsed by the current discourse will be re-operated by the hysterical subject. According to the myth’s re-operation, overtaking the current discourse and their relationship with mythological studies in the sphere of Jungian analytical psychology, I will answer another question considering that how the enchantment in the information and virtual media era takes place and how we are moving toward a re-enchantment in Post-Covid19 era and which psychological archetype is projecting by this enchantment? At the end, the subjects’ enchantment in the era of virtual media projects the Explorer archetype and in the coming era of Post-Covid19 will be projected by Nietzscheian Jester/Clown.

Twitter is a global communication network that has become an instrument of diplomacy and promotion of international social capital of countries in the current era. Twitter has played an important role in US foreign policy, especially after the JCPOA. The problem is that the JCPOA, as the most important achievement of Iranian diplomacy, is in danger. In the meantime, Iranian diplomacy has achieved a good result with the help of the growth of communication technology. The main question in this paper is “what role does Twitter play in the power of Iranian diplomacy in the JCPOA, a capacity to strengthen international social capital when the United States withdraws from it?” The research method of this paper is a qualitative content analysis of the tweets of the political leaders of Iran and the United States. A total of 5700 tweets were analyzed using Maxqda 18 software. Based on the strategic narrative approach and soft power, the analysis of the content of the tweets shows that Iran has defined an active diplomacy to influence the United States in withdrawing from the JPCOA to restore attitudes, trust, and identity, which are important elements in producing international social capital. Promoting this important cause by relying on the sources of social capital production has created a new image of it in the international community. The main elements of social capital, i.e. participation and trust, have the ability to spread in the international space. The use of the same elements allows the concept of soft power, formed in the form of elements such as politics, culture and values, to be used with these resources. Finding and creating new dimensions. This has serious implications in the context of participation. The higher the level of government participation in international organizations, treaties and institutions, the greater the effectiveness of social capital, is worth considering (Mushirzadeh &Vaseinejad, 2018). Its dynamics is based on the goodwill of members to reciprocate positive interactions (Bigart & Deliberg, 2004). It is also a social capital for international security (Shirkhani & Vaseizadeh, 2012). Considering the importance of building trust, it is a ubiquitous category that can be effective in using international social capital for communication networks.The Iranian narrative about itself, the United States, and the JCPOA has been active in the context of generating soft power in the form of partnership development and trust as two effective factors for generating soft power. In other words, as international trust and the participation of countries in the international arena can be considered in the context of the soft power of these countries. Soft power is generated on the basis of trust and trust is a prerequisite for soft power (Moshirzadeh & Vaseinejad, 2018). Iran ultimately seeks a position (of equality based on mutual respect) and seeks to create or promote an alternative order that serves its national interests rather than the prevailing order (acting in accordance with international law rather than coercion). The success of the Iranian narrative requires the deliberate creation and dissemination of the narrative in the new media ecosystem, on behalf of Twitter, and maximizing its impact on the audience (persuasion). This requires adopting a point of view and a method based on a systematic scientific method, because trial and error in the new media ecosystem-and especially in the current situation-can be costly not only for Iran but for the entire world. Iranian foreign policy relies on the triangle of nationalism, Islamism, and commitment to the structure of government in the modern world to explain self-awareness and to guide governments and nations toward a true image.

The present article attempts to explain the role of Jung archetypes in the formation of a comparative analysis of the two fluid Iranian novels "This Dog Wants to Eat Roxana" and "Probably Lost" as a representation of social experience. After reading the studied novels, the author observed that the narrators of both novels seek to confront their archetypes. Which are inherited in all individuals so that they can face the unknown area of their personality that is hidden and unknown to others and themselves by referring to the past and being aware of their collective subconscious, in this way communicating with themselves and their relationship with Improve others. But the way of dealing with archetypes was different in these narrators. In the novel, I am probably lost, the narrator of his knowledge wants to reconcile his shadow with his animosity. And this is how to get rid of the loss in the past and reach balance in the present life. But in the novel, this dog wants to eat Roxana And it is through the window of acceptance of Jung's archetypes that the individual subconscious, and ultimately the model of social relations, manifests itself in the social life of the novel. It is the narrator who reaches the stage of individuality by rejecting these shadows; An individual who leaves him alone but the narrator of the novel "Probably Lost" finds himself in the back and forth between animosity and shadow and understands the pattern of social relations in this regard.

The present article seeks to analyze the novel "I’m Probably Lost" to explain the relationship between social relations in the Iranian society and Jung's psychological concepts and archetypes, and that how do archetypes affect our relationships with ourselves and others? Accordingly, with a combined application of Joseph Luft and Harrington Ingham's theory of Johari Window and Jung’s archetypes; anima and animus, shadows, numbers and symbols are analyzed concerning the characters of this novel. After reading the novel, looking at the Johari Window and the implications of Jung's theories about archetypes, the author observed that the narrator removes the mask to face her blind and hidden area. And for one day, she suspends his present life, interrogates her past, goes to her subconscious square yard and encounters an unknown area of ​​her character that is hidden and unknown to others and herself. In this narration, which happens to be repeated in one day, the narrator is confronted with her hidden and blind area. It is through the lens of this knowledge that she wants to get rid of being lost in the past and reach balance in the present life. The narrator expands the open area of ​​her character by recognizing her collective subconscious and then by self-disclosure and disclosure. And it strikes a balance in communicating with oneself and others.

The object of the present research is to deconstruct interpersonal communication and its basic concepts such as dialogue and sympathy by using psychoanalytic perspective and Lacan’s theory of discursive subject. By emphasizing on Lacanian subject who is constituted as the discontinuity between his real intention and the discourse bound up with the signifying chain of language, every message has an unconscious and hidden connotation which truly the addresser is not aware. This standpoint stands in opposition to common theories of communication that believes communication is a conscious and intentional process which leads to an effective communication by dialogue and sympathy. According to the fundamental gap between “what one says” and “what one truly wants to say”, the main question is how reciprocal understanding could be accomplished in a dialogue? Four discourses of Lacan are used in order to analyze the interpersonal relations and answer to the research question. To put my theoretical discussion into evidence, “My Brother Khosrow” movie is considered as a case study, to illustrate the possibility of investigating dialogy in Lacan’s discursive theory. In conclusion I illustrated how Naser and Khosrow’s dialogue takes place in the master discourse without leading to reciprocal understanding, but the dialogue between Naser’s wife and Khosrow in the field of the analyst discourse actualize sympathy in communication.

Today, soft power has become one of the pillars of foreign policy of governments. Increasing access to digital media has increased countries' capacity to harness soft power. In the field of digital media, Twitter has been welcomed by a wide range of politicians and has found a special place in the political equation; As many as 97% of the UN member states are members of this global network. In the meantime, following the narrations on Twitter or creating them in this environment is a platform that can change the function of the narrations; Therefore, the reaction of narrators on Twitter can be a criterion for the effectiveness of political narratives and its effect on soft power. The main question of the present study is what effect do political narratives have on the power of diplomacy? And how has Twitter contributed to the reflection of these narratives? The method used in this article is content analysis of three selected narratives based on maxqoda software on Twitter. Narrated by Nicki Haley, US Representative to the United Nations in 2017, Iranian Foreign Minister Javad Zarif in 2019, and Benjamin Netanyahu in 2018, then Prime Minister of Israel. It should be noted that the tweets are in English and the pages of Iranian politicians are also in English. The result of this study confirms that these narratives are based on the structure of generalization, environment and its results in the audience; It has had different effects on the soft power of diplomacy.

The present study aims to identify the role of attachment styles in students' communication skills. It was an applied and descriptive survey using questionnaire for data collection. The statistical population of the study included all students of the Islamic Azad University of Tehran, and the multi-stage cluster sampling method was used for selection of participants. The variables of attachment styles were considered in three dimensions: safety, avoidance, and divergence, which were evaluated through the standard questionnaire of Collins and Reid (1990). In order to measure communication skills in the present study, we used Quinn Dam's standard questionnaire (2004) and Chari and Fadakar's (2005) five dimensions of the ability to receive and send messages, emotional control, listening, insight into the process of communication, and communication with decisiveness. Findings from the study showed that there was a negative and significant relationship between safe attachment style and communication skills (the dimension of the ability to receive and send messages), emotional control, and listening skills. There was also a strong negative and significant relationship between avoidance attachment style and communication skills and its subscales. There was a strong positive and significant relationship between two-way / anxiety attachment style and communication skills and its subscales.

This study examined the role of Instagram in developing personal brand, from the perspective of high-consumption Iranian users in 2019. The research method was descriptive-survey and the data was collected by questionnaire. The statistical population included all high-traffic users on Instagram who have a large number of followers. The sample size was 373 high-consumption Instagram users who were selected by non-probable snowball sampling method. The theoretical framework in the field of personal brand is based on Jennifer Acker (1997) personal brand model consisting of 5 personality dimensions (honesty, excitement, competence, perfection, and tenacity). Findings showed that the use of Instagram had a significant effect on personal brand development (in terms of honesty, perfection, competence, excitement, and tenacity). Also, according to the results of multiple regression, from the users' point of view, Instagram social network among the five dimensions of personal brand, has the highest share in developing the honesty dimension with standardized beta coefficient (0.947) and the lowest share in developing personal brand competency dimension with beta coefficient Standardized (0.411).

. The main question is, how is the presentation of communication skills in animations with female gendered single-breeches? How is the female sex viewer in these movies? To answer this question, John Fisk's semiotics method has been used and content codes have been examined at three levels: apparent, technical, and social. The research is done in case studies. Sampling is done purposefully and is available from available samples. Of the four samples examined, the findings of the two films, which are the main characters of the story of the female, have been brought to Iranian animation (Mina and Panther) and non-Iranian animation (Moana). The research results indicate that communication skills are well represented in Iranian and non-Iranian samples. Unlike Gaffman's research and studies, the stories go away, regardless of the gender of the first person (female). The stereotypes about gender stereotypes of women are contrary to what is shown and does not represent the reproduction of traditional gender patterns. In both of these stories, with the deconstruction of banned subjects and the confrontation of the younger generation with the older generation. This breakdown structure is ultimately coupled with maintaining family relationships, respecting elders, and giving priority to families.

The most important points to consider in the definition of cultural development are: first, we must consider cultural development as a valuable category, second, we must consider it as a multidimensional and complex process, and third, in examining the issue of cultural development and addressing its barriers. Iran, to the three paradigms of Iran, Islam and the West, must act in such a way that, in addition to preserving the reserves of the rich culture of Iran and Islam, I ignore the neglect of modernity. Basically, culture is one of the most important factors in the realization of development, and therefore, cultural development is one of the basic preconditions for the realization of development and one of the fundamental ideals of development in any society; Therefore, most development experts, including UN agents and officials, place special emphasis on the development of culture as one of the most important factors in the realization of development. In this article, while defining and the characteristics of culture, the definitions of development and the concept of cultural development are discussed. Cultural underdevelopment in the country has been studied and then the tension between development as an element of change in society, and culture as an element of resistance in society, and the author has a specialized view on how to change culture in society.

The aim of the present research is to elaborate and interpret human communication based on narration and re–reading the concept of friendship in a mythological communication. While poets and ancient Greek thinkers used the term mythos for Word, after Socrates the term mythos was substituted by the term logos and logos became common. In this research, by interpretation of logos in Heidegger’s Phenomenology tradition and through Gadamer’s Hermeneutic, it will be illustrated how dialogue based on logos manifests in a co-breathing concept. I draw this main question that in case of restoring and retrieving the dignity of mythos meaning as a Word, then how mythos appears in a friendly dialogue and what is the characteristics of such a communication?  I draw another question through which asking that if the presence of logos  in a live dialogue leads to re-animate of soul (Psyche) and comes about to co-breathing moment, whether a mythological communication also will be an introvertive communication? Ricour’s reading of Augustine’s theory of Time, made a contribution to illustrate the relation between soul and mythos, as my subordinate hypothesis. Also, for achieving the telos of communication based on mythos I use Recour’s hermeneutic phenomenology to show how a real dialogue in the position of mythos will be an opportunity for intimate solitude.

 
Sex education in any society is one of the most important aspects of education that parents have an important role in educating their children. But in our society, for some reason, it has limitations. Therefore, the purpose of this study is to study the sexual education of adolescents with emphasis on their interpersonal relationships with parents in Tehran. The research method used was qualitative and the approach used was data-based theory, in the implementation of which the purposive sampling method was considered until the theoretical saturation was achieved. The important findings indicate that the effective factors in adolescent sexual education are parents 'involvement in religious teachings in the field of sexuality, soft, responsible and not firm communication in the family, parents' sensitivity to children's sexuality in the field of cognition and its consequences. From provocative sexual behavior in the public space of the family, the need for parents to master the communication skills of the new generation, empowering students in connection with the formation of a desirable sexual identity in schools. Finally, the central category of extraction in terms of the degree of abstraction, multilevel empowerment of socialization channels in the optimal training of sexual behaviors was identified.

This research has been carried out to analyze the critical discourse of cultural and political messages of Tehran municipality which have been displayed on Tehran municipality billboards as of 2006 through 2016. This research focuses on understanding the components of this discourse which constitute the nodal points, floating signals and the articulation of moments of Tehran municipality in order to find out the chain of equivalence-difference used by the mentioned institution to marginalize and antagonize the discourse components of the rivals which make up the research purposes. The researcher has reached the theoretical diffusion selecting the statistical population by analyzing 25 messages on purpose. The methodology of this research is based on a qualitative research of discourse analysis according to the post structuralist approach of E. Laclau and S. Moffe. The findings of this research reveal that the nodal point and the guardianship-centeredness are focused by the municipality; the jihadi management, the clergy, and anti-westernism are articulated around this focal point  which conform with principalism discourse. The hidden layers of the messages are revealed by highlighting the features of self-discourse and marginalizing the articulative signifies of the rival and that they have been pursuing some hidden goals which are to gain the political and ideological hegemony of the reformism discourse and achieving the political power of the mayor.

This research is aimed at identifying the role of attachment styles in university students’ Dark dimensions of the character. Concerning the objective, this is applied research and the method chosen is survey-descriptive based on data gathered through questionnaires students from Islamic Azad University in Tehran were asked to complete. The variables, based on definitions and scientific theories, were set in three aspects of security, avoidant and ambivalent and Collins & Read (1990) standard questionnaire was used. The Johnson & Webster Questionnaire (2010) has been developed to assess the dimensions of the dark triangle of personality
 
The findings of this study indicate a negative and significant relationship between safe attachment style and Machiavellian personality traits. The results also show a strong, significant and positive relationship between bisexual / anxiety attachment and all dark personality traits (Machiavellian, narcissistic, psychopathic). The results also show that there is no significant relationship between avoidance attachment and any of the dark traits of personality.

Sex education is adopting methods for creating healthy sexualcharacteristics and behaviors and at the same time removing inappropriatesexual characteristics and behaviors from human existence. In otherwords, sex education offers a series of essential psychological, physical,and religious information regarding the sexual field related to anindividual, as well as providing information and awareness to theindividual in order to become more familiar with the characteristics of theopposite sex. The present study aimed to investigate sex education ofadolescents in Tehran and its underlying factors with emphasis oninterpersonal relationships with parents. To this end, qualitative researchmethod and interviewing technique were used for data collection. Thegrounded theory approach was employed to analyze the data. Theobtained data resulted in forming categories such as awareness ofreligious issues related to sex education, parents’ awareness of sexualissues and its physical and psychological effects, parents’ appropriatebehaviors in family, parents’ awareness of and dominance on somecommunication skills for better connections with children, sex educationin the form of school education, parents’ education and socialization,correct transfer of sexual norms and guidelines to children, existence ofan emotional connection in family, supervision of school activities forchildren and adolescents, and cooperation with parents in this field. Theseconcepts were categorized into three themes: family, educational orextramarital and social factors. Finally, based on the results, one of themain reasons for influencing sexual education in this study is theawareness among families and at the top among parents.

Abstract This research was conducted under the title ‘ study of the influence of Instagram speech act on communication experience ‘ among and accessible users of Instagram in Tehran. This research to study the influence of Instagram speech act on our daily life communicative experience. Research method is survey. Data is gathered through questionnaire. Questionnaires were distributed among 384 randomly selected accessible and active of Instagram. The theoretical framework is inspired by theories of Ferdinand de Saussure, John Austin, John Searle and Michel Foucault. Research independent variable include Instagram speech act ( follow, share, like, comment ) and independent variable communication experience ( friendship, cordiality, understanding, and feedback ). Research hypotheses were tested by pearson technique. Results of this study showed that Instagram speech act influences communication experience. With increase in communication in Instagram world, our communication experience in real world has been influenced and is changing. Hence, we are facing the communication experiences from these modern communication technologies ( Instagram ). Results of this study showed that Instagram speech act influences communication experience. With increase in communication in Instagram world, our communication experience in real world has been influenced and is changing. Hence, we are facing the communication experiences from these modern communication technologies ( Instagram ). Keywords: speech act, Instagram, communication experience, real world, communication technologies.

The present study in terms of goals, is applicable, and in terms of nature and type of study is among qualitative research and a interpretative study that by using the phenomenological research strategy of “Van Mennen”, we seek to explain the essence of experience of the phenomenon ofstudents' Political Culture in Social Networks. The research study field included students from  Tehran Science and Research Branch, and sample selection continued until theoretical saturation of data and reached 21 people. After analyzing the data, the main themes and several sub-themes were obtained, which in total showed that the role of intellectuals as knowledgeable people in society, whether in civil institutions and social organizations , and in the state of belonging to parties and political parties, has been publicly affecting the political culture of society in some form and promoting political culture of societyand enhances the social and political consciousness of students. Ultimately, national thinking and emotion will be formed.

The present study in terms of goals, is applicable, in terms of nature and type of study among qualitative research and among interpretative using the phenomenological research strategy of “Van Mennen”, we seek to explain the essence of experience through the phenomenon of social and cultural activities of intellectuals in virtual social networks and the deep understanding of this phenomenon on students ' political culture. The research study field included students from the Tehran Science and Research Branch. The data of this research were collected through purposeful sampling and in-depth interview with 21 people and analyzed using Van Mennan's phenomenological analysis method. After analyzing the data, the main themes and several sub-themes were obtained, which in total showed that the role of intellectuals as knowledgeable people in society , whether in civil institutions and social organizations , and in the state of belonging to parties and political parties , has been publicly affecting the political culture of society in a form of forms and in the social and social sense of students , students are finally involved in the formation of a national emotional and emotional state .

The objective of the present research concerns nuclear agreements jokes that have propagated in social networks. The critical issue of this research is to illustrate the ideological aspects and the relationship of these jokes with the political factions in the case of nuclear agreements. The main question is how language shifts to joke and witticism in power relations. Fairclough’s three dimension model of critical discourse analysis is used in this research. Hence a number of jokes in virtual space regarding nuclear agreement have been analyzed. The consequences shows that the fantasy which derives from the ideological aspects of witticism language represents the existing situation and also construct, sustain, and change the social relation and discursive actions. Textual characteristics show positive and negative representation of jokes. The positive representation constructs in the ideology of dominate power (11enth government) and the negative representation construct in the opposition faction (fundamentalism). The genre of joke is in the service of power and is used in order to hegemonies the power discourse.

The present research analyzes Facebook communicators as Lacanian subjects. Lacanian subject is not the ‘individual’ or ‘conscious subject’ of modern philosophy. Through psychoanalytic explanation of Lacanian barred subject, this research will define and analyze the gaze object in the construction of fantasy and hysteric subject. According to the post-structuralism and Lacanian approach, I came up with two critical questions: 1- How Facebook becomes a locus for fantasy by considering the gaze object (object a)? 2- How the Facebook discourse construct a hysteric subject? The Facebook users are being analyzed as subjects who, by using images, are developing their interactions in the visual field of drive to fulfill their traumatic lack in such a phantasmatic way. The reconstruction of false identification in an invisible background and the declined satisfaction of subjects that originate from being embraced by frozen images is a significant issue to look at Facebook as a discourse that regenerates hysteric subjects. By the penetration of capitalism ideology the Facebook discourse and the production of gaze object can be defined and analyzed.