zahra kharazi mohamadvandi azar

Today, in the international environment, “national brand” is a lever needed by governments to improve and strengthen their position in the world arena. Leaders who understand the value of the national brand can use cultural differences and diversity to create competitive advantage and superiority. It is essential to be aware of the attitudes and identify the different dimensions that affect the national brand of a country. Therefore, the current research has an exploratory aspect and has used a qualitative method. The statistical community of the research was formed by experts in the field of national branding, and the number of these people is 57, and the mental pattern of these people was identified and analyzed based on the “Q” research method. The results show that eight components for the variable of ethnic groups and six components for the variable of national brand have been discovered, among which, there is a positive and significant relationship between the component of “ethnic culture” and “international image” and “ethnic interests” and “economic capitals”. There is a negative and meaningful.

Identification of ethnic components is one of the influential issues that become important in the process of national branding. One of the duties of the governments in the modern world is to use the capacity of national branding in order to achieve political, social and economic goals in order to differentiate, create power and attractiveness. For this reason, the aim of this article is to identify and rank the ethnic factors affecting the national brand, which leads to the discovery of the mental model of national branding experts. Using library studies and reviewing written sources, the following article tries to answer the question, what is the impact of Iranian ethnic groups on the national brand? The research method of this article is the "Q" test, which identifies the relationship between Iranian ethnic groups and the national brand, and by using exploratory factor analysis, it identifies the mental model of experts in the field of national brand. The findings of the article show that eight components have been discovered for the variable of Iranian ethnic groups and six components for the variable of the national brand. There is a negative and significant relationship.

As an asset and identifier, national branding has a significant place to strengthen the countries position on the world stage. Ethnic groups, which form a part of the country's history, culture, identity, behavior and population, play a role in the process of national branding. Therefore, within the framework of "Richard Dyer's" Representation Theory, I have investigated the impact of Iranian ethnic groups on the national branding process through this article. Using the Q method and tables, the thoughts and attitudes of 57 specialists in "Cultural Affairs and Heritage", "Tourism", "Social Relations", "Government", "Investment and Migration" and "Exports" were identified and sorted. Based of the Iranian ethnic groups and national brand, the thoughts and attitudes of the participants were analyzed through exploratory factor analysis method; This resulted in the discovery of 8 factors for Iranian ethnic groups and 6 factors for the national brand. The results indicate that each of the identified patterns has different concepts in comparison to one another; The findings also proves a significant relationship between some of the ethnic variables of Iranians their national brand.

This research is an interdisciplinary study of the impact of “Philosophical Anthropology” on “Communication Theorizing” & Media Policy Making. The research is opting to survey on the fact that how paradigm shift in anthropological thought has transformed communication knowledge. To achieve this, by acquiring the methodology of library study & focus group, the manifestations of the discourse between the two mass approaches of philosophical anthropology (Nominalism & essentialism) in communication theories and media policy making were extracted. The findings of the research direct us to a new cognition of media knowledge which can be divided into two communication theories of essentialism & nominalism under the influence of anthropology. This also indicates the fact that technology and media literacy are inside the context of anthropology. In addition to that the outcomes lead us to the understanding of how dominant anthropology discourses have produced pre assumptions which have been effective in theorizing of media policy making. And, the origin of these pre assumptions have not been visible to us so far.

The overall purpose of this study is to identify the ownership, structure and functions of television in Canada and Norway as the two countries with the highest success ratings (among the top 10 countries in the world) in 2017 and in terms of the purpose of application, considering several The cultural nature of these societies is to create a vision for the development of the national television, radio and television of the Islamic Republic of Iran, in the direction of development. In order to conduct this research, the researcher has interviewed 14 Canadian and Norwegian professors with specializations in the field of media. The research method of this study is qualitative method using directional qualitative content analysis method to analyze the data obtained from interviews and in order to categorize the categories, coding technique (open, axial) has been used. A total of 217 open codes (Canada = 95, Norway = 122), which were semantically related to each other, were identified and categorized into 44 core codes (Canada = 20, Norway = 24). Findings indicate the optimal performance of both media in exploiting the four main functions of news, guidance, education and entertainment, and the news section is one of the main functions of these two networks; Therefore, the content planning and policy-making approach of both CBC and NRK networks can finally be considered as a suitable model for the development of national media functions.

The purpose of this study is to investigate the position and performance of the mainstream media (Kayhan, Etemad, and Hamshahri newspapers) in sociability of Joint Comprehensive Plan of Action (JCPOA). The main question of this study is whether these media have taken steps in the reflections of their news to promote sociability of Joint Comprehensive Plan of Action (JCPOA). The research method is combinatory (quantitative and qualitative content analysis) and data collection is conducted with a targeted approach. The results of the research indicate the imperfect process of sociability of Joint Comprehensive Plan of Action (JCPOA) in the field of notifying and reporting the news, given that the Kayhan newspaper completely covered the headlines and the news in the negative direction, and the Hamshahri has also taken a completely neutral approach. In the meantime, the only daily newspaper that has been relatively positive towards sociability of Joint Comprehensive Plan of Action (JCPOA) is Etemad. On the other hand, the manner of coverage, the type of approach to the news in these three media, was less analytical and had the most serious aspect of news and information, rather than the educational approach and leading role.