جستجوی مقالات مرتبط با کلیدواژه "رضایت گردشگر" در نشریات گروه "علوم انسانی"

Undoubtedly, in recent decades, tourism has been considered one of the most important social and economic phenomena with its cultural, political and environmental effects. It has become an all-encompassing and global phenomenon. the infrastructures that exist in each city can provide the basis for the development of tourism according to the social, cultural and economic aspects. The facilities available in Iran indicate that this country has the capacity to receive more than 2 to 3 million foreign tourists per year and this industry will be the most important option for foreign exchange earnings in the country after the oil industry. One of the cities of Iran that has a high tourism potential; The city of Sabzevar is the second most populated city in Khorasan Razavi province. Considering the foundation of Sabzevar city during the Parthian period and having favorable environmental conditions, political and military requirements, its location has a suitable position for the development of social, cultural and economic factors based on attracting tourists. In this regard, the main purpose of this article was "to know the effect of social, economic and cultural infrastructure on tourists' satisfaction".

According to the examined components, the ruling approach of this research was "descriptive-analytical" and the article was developmental-applicative in terms of its purpose. The statistical population included the tourists of Sabzevar city in the year of 2020, which according to the statistics of Sabzevar city tourism organization included 1320 people, the sample size calculated by Cochran's formula includes 300 tourists who were randomly questioned. For data analysis, SPS and Amos statistical analysis software with structural equation model and exploratory and confirmatory factor analysis were used in the research.

In the exploratory factor analysis, the first factor "satisfaction of tourists based on the quality of social and historical capital" with an explained variance percentage of 25.76 had the largest share among the total factors influencing the satisfaction of tourists in Sabzevar city. The first factor with the explained variance percentage of 25.76 has the largest share among the total factors affecting the satisfaction of tourists in Sabzevar city, including indicators such as the level of satisfaction with being in Sabzevar city, according to the quality of social infrastructure facilities, the presence of historical houses in Sabzevar city. , the level of satisfaction with visiting the historical schools of Sabzevar city, the level of quality of life of citizens, the level of satisfaction with visiting caravanserais, the level of satisfaction with visiting natural attractions (wild life of Shir Ahmad), the level of interaction of citizens to ensure the safety of tourists, the level of satisfaction with the introduction and The promotion of tourism potentials of Sabzevar city, the degree of cooperation and participation of citizens and the desire to visit and travel again to Sabzevar city. In the structural equation model and confirmatory factor analysis of social, economic and cultural infrastructure on tourists' satisfaction, it was evaluated that in the social infrastructure, the components of participation and solidarity, social facilities and facilities, security and social programs could have an effect on tourists' satisfaction and also; In the economic infrastructure, the effective components including services and human capital, economic facilities and facilities and tourism-oriented economic programs were considered. In terms of cultural infrastructure, the effective components included cultures and traditions, cultural facilities and facilities, and cultural programs and services.

Tourism and the tourism economy are becoming one of the fastest growing activities in the world and a tool for generating national income. Tourists include a wide range of people who, according to their age group, gender, occupation, education, economic and social base, attitude, etc., they have different motivations and needs for leisure and entertainment and they turn to different spaces and activities. Therefore, in order to develop tourism, the first effective factor is tourist satisfaction, which can be explained based on the definition of tourist; In other words, the development and improvement of the quality of tourism infrastructure (social, cultural and economic) should be considered based on the needs of tourists on the one hand and the potential of tourism on the other hand. Also, the suggestions and solutions of this research in order to provide and improve tourist satisfaction based on social, cultural and economic infrastructure are as follows: Creating partnership between citizens and organizations involved in tourism in the field of proper use of environmental and human resources; Identifying the limitations, weaknesses and strengths of the economic, social and cultural infrastructure of Sabzevar city in order to increase the satisfaction of tourists; Publication of brochures and posters and publication of various articles and books by tourism officials in the field of tourism capacities in order to introduce the capabilities and capacities of tourism.

Intentional loyalty of tourists is one of the fundamental subjects in the tourism industry. Identifying the factors influencing this loyalty can be the basis for long-term tourism growth. Loyalty refers to the intention to revisit the destination and recommend it to others for travel. Therefore, this research aims to investigate the factors influencing the intentional loyalty of tourists in the cultural-recreational village of Zayandeh-Rood Development Organization.

The present research is descriptive and correlational. The statistical population consists of visitors to Zayandeh-Rood village, and the sample size has been calculated as 398 people according to Morgan's table. The data were collected using an electronic questionnaire.

The identification of tourists' needs on meeting their needs and satisfaction, destination image on tourist satisfaction, emotional loyalty of tourists on intentional loyalty of tourists, tourist satisfaction on cognitive loyalty, and emotional loyalty of tourists have a significant impact. All of these factors play an important role in improving and strengthening tourist loyalty to tourism destinations.

Tourism centers should consider the complexities of this industry and understand the tangible and intangible factors that affect tourist satisfaction, perceptions, emotions, identification of tourist needs, destination image, cognitive and emotional loyalty, and service quality. They should pay special attention in order to promote the prosperity of tourism destinations through the development of intelligent strategies

Tourism is considered one of the most important economic, social and cultural forces, which is becoming one of the main pillars of the economy of countries around the world. The existence of suitable social, cultural and economic infrastructures in cities improves the satisfaction of tourists and tourism. Therefore, in this article, the main goal is to identify the effective components of social, cultural and economic infrastructure on the satisfaction of tourists in Sabzevar city. According to the nature of the subject, this research is "descriptive-explanatory" that the data analysis was done in the form of qualitative analysis based on content analysis, and also, the research is in terms of developmental-applicative goal. The main tool of the research is the interview, which the statistical population includes experts in the field of tourism, professors, experts, tour organizers of Sabzevar city. It should be mentioned that the sample size is defined based on theoretical saturation and also the people in the sample size were selected systematically and purposefully. It should be mentioned that the content analysis was also done using MAXQDA. The research results indicate that Sabzevar's tourism potential, the existence of a university as a cultural potential, advertising, social capital, smart building, Sabzevar market as an economic potential and proximity to the city of Mashhad, a pilgrimage hub of the country, as factors that influence tourist satisfaction and tourism development. They are the basis of infrastructural dimensions.

The aim of the research was to investigate the effect of autobiographical memory on tourists' travel intentions, the role of matching the destination with desires, satisfaction and attachment to destination. This research, in terms of practical purpose and in terms of data collection, is descriptive-survey and causal. The statistical population of the research includes tourists who have traveled to Mashhad city more than once, according to the statistical population, 384 people were randomly selected as a statistical sample according to Morgan's table. The required data were collected using a standard questionnaire and Cronbach's alpha coefficient was used to measure the validity of the instrument from face validity and construct validity and to measure the reliability of the instrument, the value of which was estimated at 0.905. SPSS and Smart PLS software were used for data analysis.Based on the results, it is suggested to the tourism planners to consider the autobiographical memory in order to increase the travel intention of the tourists and according to its dimensions, try to create more attachment in the tourists in order to increase the possibility of the travel intention from the tourist destination.

This study seeks to investigate the combined effect of tourism and service quality on tourist satisfaction and loyalty to tourism destination. The statistical population of the study is tourists in Isfahan, Iran. Since the statistical population of the research is unlimited, the number of statistical samples based on Cochran's formula in an unlimited population is 384 people. Questionnaires were also distributed randomly based on the available sampling method. Data were collected through a questionnaire whose validity was confirmed by professors and experts and its reliability was confirmed by Cronbach's alpha test. Then, based on the obtained data, in order to check the proper fit of the conceptual model, confirmatory factor analysis and to test the hypotheses, the method of structural equations using LISREL software was used, which showed the acceptance of research hypotheses. In other words, at the level of 95% confidence of the tourism mix, it is effective on tourist satisfaction and loyalty to the tourist destination in Isfahan. Also, the quality of services is effective on tourists' satisfaction and loyalty to the tourist destination in Isfahan. Other findings of the study indicate the effect of tourist satisfaction on loyalty to the tourist destination.Keywords: tourism mix, service quality, tourist satisfaction, loyalty to tourism destinations

 In today's era, tourism has expanded more and has become a more powerful industry in the world, which strongly affects the economy of a country. It is also associated with several other departments such as advertising, sales, product contracts, sponsorships and business organizations. This study aimed to investigate the effect of destination image on tourist loyalty and visit intention: testing a multiple mediation approach. This research was applied in terms of purpose and descriptive-survey in terms of method and correlational nature. The statistical population of this research is made up of all the tourists who refer to the religious, cultural and historical city of Mashhad during the research period. According to the table of Karjesi and Morgan, the sample size is 384 people. And due to the uncertainty of society-statistics, the sampling method used in this research is non-probability. The data collection method in this research is the standardized questionnaire of Jalilund et al. (2012) to measure the variable of destination image and electronic word-of-mouth advertising, Aliman et al. (2014) to measure the variable of tourist satisfaction, Chiu et al. (2016) for to measure the variable of tourist loyalty and Su et al. (2017) to measure the variable of intention to visit. The obtained data were analyzed by descriptive statistics methods (mean, frequency percentage) using SPSS version 19 software and inferential statistics (structural equation method) using PLS software. The results showed that the image of the destination has a positive and significant effect on the satisfaction, loyalty, intention to visit and electronic word-of-mouth advertising of the historical, cultural and religious places of Mashhad city. Also, the results show the mediating role of tourists' satisfaction in the relationship between the image of the destination and the intention to visit historical, recreational and religious places in Mashhad.

The purpose of the current research is to discover the relationships between quality variables, perceived value, satisfaction, and loyalty goals using structural equation modeling (SEM). According to the purpose, this research is practical and in terms of descriptive-survey method and correlation type. The statistical population of the study was rural tourists in ten most visited villages around holy Mashhad, which include the villages of Zoshak, Khader, Shandiz, Anbaran, Kang, Dehsorkh, Jaghargh, Andarakh, Ngandar and Akhlamed. Based on Cochran's formula, 384 people were selected as a sample using quota non-probability sampling. The research tool was the standard questionnaire of Zhaoting et al. (2020). The validity of the model and the relationship between the research variables were confirmed by the structural equation modeling method. To measure reliability, Cronbach's alpha was used and confirmed. Data analysis was done to test the hypotheses using structural equation method and Lisrel software. According to the obtained results, the perceived quality of the rural tourist has a positive and significant effect on the perceived value and affects his satisfaction. Also, the perceived value of the rural tourist has a positive and significant effect on the satisfaction of the rural tourist. In addition, the satisfaction of rural tourists has shown a positive and significant effect on the intention to revisit, willingness to pay for special rural products, and word-of-mouth advertising.

One of the most important challenges of tourism industry in Iran is developing sustainable relationships with tourists. In this way, paying attention to the quality required by tourists and achieving proper identity for the destination is important. Therefore, the aim of this study is to explain the role of destination quality on tourist behavioral intentions, focusing the mediating role of destination brand identification. The statistical population of the study is domestic and foreign visitors from selected cities of Iran from October 2019 to May 2020. In order to collect data first, purposive sampling method was used to select cities and then using convenience non-random sampling method tourists were questioned. Content validity and reliability of the questionnaire (with Cronbach's alpha 939٪) were confirmed. Finally, 415 acceptable researcher-made questionnaires were collected to perform analysis by structural equation modeling method. Findings show quality with its three dimensions affects destination brand identification, tourist satisfaction and behavioral intentions (intention to revisit and word of mouth). Destination identification also effects on satisfaction and behavioral intentions. According to the results, tourism destinations should provide the quality needed by tourists in order to create a sense of belonging in the tourist and cause tourist satisfaction, word of mouth and intention to revisit the destination.

The purpose of this study is to identify and analyze the factors affecting the satisfaction of those present in war tourism trips that visit the operational areas of the holy defense in the south of the country in the form of travels of the Path of Light in order to adjust the effective factors in accordance with these findings. On quality, he made sustainable decisions.

In the first phase of this study, interviews were used to identify factors affecting visitor satisfaction and factors affecting travel quality. The identified factors affecting visitor satisfaction have been validated using a questionnaire distribution and factor analysis, and finally, based on these criteria and using a performance expansion matrix, the factors affecting the quality of these trips have been ranked.

This study, while identifying a list of factors affecting the satisfaction of tourists and measures affecting the quality of travel, showed that as the most important factor affecting the satisfaction of tourists, they tend to have more access to entertainment and leisure in order to enjoy more. The involvement of most other institutions and organizations and the use of their subtleties was also identified as the most important qualitative factor influencing the research.

Originality/Value:

 The issue of quality management in tourism still needs more scientific attention. The use of quality science development method has been able to translate the call of visitors as war tourism customers to understandable concepts for the relevant organizations and help them make appropriate decisions and remain faithful to their decision.

New theories emphasize the characteristics of urban elements and tourist places under different titles and categories as preconditions for tourist satisfaction and attraction. Accordingly, the present study seeks to explain the role of urban elements in the accordance with Iranian-Islamic art in attracting and satisfying tourists in Shiraz. This research is applied in terms of purpose and based of nature is descriptive and correlation. The statistical population includes all native, non-native and foreign tourists. The sample consists of 384 people. The method of data collection field survey using a questionnaire. Pearson correlation coefficient and SPSS software were used to test the research hypotheses and ANOVA test was used to check the satisfaction of the elements based on the type of tourists. Finally, to investigate the final model of the research, the structural equal model and AMOS software were used. In a systematic process, three factors that were considered as effective factors on tourist satisfaction and attraction (theatrical element, expressive element and functional element) in three tourist areas of Shiraz that have the characteristics of Iranian-Isslamic art, including Karim Khan Zand citadel, Hafez Tomb and The Gate of The Quran were selected. The results of the analysis of these three historical and touristic areas showed that urban elements in three categories of theatrical, expressive and functional had aposetive and direct effect on the satisfaction and attraction of native, non-native and non-native non -Iranian tourists. Theatrical, expressive and functional elements, respectively, had the greatest impact on attracting and satisfying tourists, and among them theatrical elements had a greatest impact on foreign non-native tourists.

The profitability of tourism destinations due to the return of loyal tourists has made tourism one of the leading sectors in the global economy, which is highly dependent on natural and cultural resources and should be used responsibly. The purpose of this study is to explore destination social responsibility dimensions of tourism destinations in Guilan province from the perspective of tourists and to investigate its effect on revisit intention and the effect of destination trust and Tourists’ satisfaction as a mediator and destination reputation as a moderator in this regard, by using sequential exploratory mixed method. At the beginning and in the qualitative stage of research, the economic, environmental, cultural, legal and ethical dimensions of destination social responsibility obtained from classical Grounded theory research method throughIn-depth interview with 12 tourists and coded by using "MAXQDA" software, and then have been tested along with hypotheses which obtained from studying the Iranian and foreign literature, by non-probability sampling and snowball method through a questionnaire from 236 Iranian tourist samples and using structural equation modeling by "PLS" method and software "SPSS". Findings show that destination social responsibility does not have a direct and significant effect on revisit intention. But this relationship was indirectly confirmed through destination trust and Tourists’ satisfaction.. Reputation also has a moderating role in the relationship between environmental, cultural, legal dimensions with trust in the destination and also the ethical dimension with the Tourists’ satisfaction.

The importance of the tourist destination image for researchers in the tourism industry is clear. This importance has been considered mainly due to its effect on tourists' mental perception and the resulting behavior (destination selection). On the other hand, tourism infrastructure directly affects the formation of the destination image and this image affects the choice of destination. In order to ensure the satisfaction of tourists and their subsequent behavioral purposes, it is necessary to provide a destination image after visiting as an expeditor for destination marketing. This paper aims to investigate the effect of infrastructure on destination image for effective marketing, identifying dimensions and components of tourism infrastructure and future behavioral intentions of tourists using conventional qualitative content analysis method. Data collection tools are semi-structured interviews that were collected from 10 government managers and the private sector in the field of tourism using purposive sampling method. Data analysis was performed with "MaxQDA" software and by examining and classifying the descriptive codes obtained from the interview texts, 42 sub-categories were identified. Out of these 42 sub-categories, 13 main concepts: Pre-visit destination image, post-visit destination image, tourism superstructures and infrastructure (communication, accessibility, attractions, social elements, accommodation, services and amenities tourist satisfaction, destination marketing, tourist motivation and Tourist’s behavioral intention were obtained according to their similarity and semantic similarity; Concepts that can help policymakers and stakeholders in policy making to better and deeper understanding of this concept

Security has always been a basic necessity in human life. Tourism and security are two categories with different and interactive effects, and no industry is as dependent on security as tourism. Because tourists prioritize security factors when choosing a destination and accommodation. Thus, the management of destinations and ecolodges faces various challenges to achieving sustainable security. This article was designed with a practical purpose and in order to identify the factors affecting the security management of destinations and ecolodges and also to introduce the framework of these factors. Research was implemented by qualitative method. To obtain the required information, the knowledge and experience of managers of ecolodges and the challenges of their guests, snowball were used as sampling method and continued until the theoretical saturation was ensured. Data collection was done through semi-structured in-depth interviews with 14 experts and analysis of conversations was done using thematic analysis and using MAXQDA software and was approved for validation. From the analysis of the interviews, 342 concepts were extracted and during the coding process, a sixfold framework of factors affecting the security management of ecolodges including organization, people, technology, environment, experiences and time was obtained. Managers of sustainable ecolodges need to provide security and safety to satisfy guests through continuous planning, implementation, investigation and analysis of these six factors over time. In order to provide peace and comfort for the stakeholders, to provide economic, socio-cultural benefits and enjoyment of natural and man-made attractions for everyone.

The purpose of this study is to explain the impact of tourism infrastructures on tourists' loyalty (case study: isfahan). The present study is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population of the study consists of domestic tourists in Isfahan who have traveled to Isfahan from July to September 2019. According to Morgan's table, 400 people were counted and 380 valid questionnaires were extracted from the sample. The data collection tool was a standard questionnaire that was provided to the statistical sample by available sampling method. Content validity (by 25 university professors and industry activists) and structural validity (with confirmatory factor analysis) were reviewed and confirmed, and also the reliability of the questionnaire was calculated and confirmed by Cronbach's alpha (0.9). The conceptual model of the research was examined and analyzed in AMOUS software and all of the hypotheses were confirmed. The results of the path analysis of the present study indicate that the tourism infrastructures affect tourist satisfaction with a coefficient (0.934) and destination image with a coefficient (0.654) directly, and affect tourism loyalty with a coefficient (0.594) indirectly. These results indicate that improvement of the tourism infrastructures increases tourist satisfaction and the desirability of the destination image directly, as well as the loyalty of the tourist indirectly

One of the important issues in tourism that should be considered is the necessity of creating equipment for receiving tourists and providing facilities proportionate to their expectations and based on the sustainable tourism criteria. Gaining the tourists’ satisfaction is one of the challenges that the employees of the residence centers are dealing with since it can encourage the tourists to return to that residence again, help word-of-mouth advertising, and help them continue their business. This research has investigated the factors affecting the increase of tourists’ satisfaction with the Eco- lodges of Damavand. The present study is applied in terms of purpose and descriptive survey method and done by correlational and multivariate regression methods. The statistical population of the research included the tourists who stayed in eco-lodges in Damavand city in spring and summer 2020 (N=400). The sample size was calculated to be 196 based on the Cochran formula, and they were selected through random convenience sampling. Data collection and the variable assessment tool was a questionnaire, the validity of which was approved by 10 Professors in the field of tourism and the statistical analysis software specialists. The reliability of the questionnaire was approved to be high and equaled 0.86 using Cronbach's tests. The data were analyzed by SPSS software. The results revealed that the variables of location and accessibility of the eco-lodge had no significant relationship with tourists’ satisfaction. The variable of rendering high-quality services and the performance of the employees had a significant relationship with the satisfaction of the tourists. The studied tourists were satisfied with the location and accessibility of the investigated eco-lodges. They were dissatisfied with the variables of high-quality services and the performance of the employees and staff. The regression analysis results indicated that the location and accessibility of the eco-lodge, the quality of services, and the performance of the staff of the Eco-lodge had a significant impact on enhancing the satisfaction of the tourists. Among them, the quality of services had a relatively greater impact on increasing tourist satisfaction

Today, social responsibility has been considered to protect and encourage the return of tourists to the tourism industry, despite growing concerns about environmental degradation, depletion of natural resources, human rights issues and fair trade. The purpose of this study was to explore the dimensions of social responsibility of tourism in Gilan province from the perspective of tourists and to investigate its effect on revisiting willingness as well as the effect of destination trust and tourists’ satisfaction as a mediator and destination reputation as a moderator. Thus, the present study is considered a mixed research. First, in the qualitative stage of the study, the economic, environmental, cultural, legal and ethical dimensions of destination social responsibility obtained from classical Grounded Theory and through in-depth semi-structured interview with 12 internal tourists and coded using "MAXQDA" software have been tested along with hypotheses obtained from studying the internal and external literature, by non-probability sampling and snowball method through a questionnaire from 236 internal tourists and using structural equation modeling using "PLS" method and the "SPSS" software. The findings showed that destination social responsibility does not have a direct and significant effect on revisiting willingness. But this relationship was indirectly confirmed through destination trust and tourists’ satisfaction. Moreover, there was a significant relationship between destination trust and tourists’ satisfaction. The modifier role of reputation in the relationship between economic, environmental, cultural and legal dimensions with destination trust as well as the ethical dimension with tourists’ satisfaction was also confirmed.

Tourism industry requires a good understanding of the issues and factors affecting the economic, social and cultural in each region. So as effective factor on all elements of development, more than ever is the need to study.In tourism literature, satisfaction with and loyalty to Tourism product, based on socio-demographics, have never been analyzed and discussed. The purpose of this study is to evaluate tourists satisfaction with and tourists loyalty (attractions and facilities) to Tourism product based on the socio-demographics (gender, age, education level, marital, and occupation). In order to assess the tourist satisfaction of the Ardebil County tourism product, questionnaire was used as survey instrument. The validity and reliability of the survey was based on content validity of Cronbach’s Alpha value in SPSS software Version 24, The amount of which is estimated 85%. On the whole, 384 questionnaires were distributed by sampling method among tourists in the summer of 2016 in the township of Ardebil. Results indicated that tourists experienced different levels of satisfaction with Tourism product Ardabil County, Results also showed that there was relationship between the sociodemographics and tourist’s loyalty.

The Impact of Destination Image on Destination Personality and Tourists Satisfaction in the City of Tabriz has been done in the summer of 2019. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the SMART PLS software to analyze data. The data required for this research has gathered by questionnaire with Simple random sampling method from Domestic tourists in the City of Tabriz. Statistical population of this research all are domestic tourists that in the summer of 2019 Have come to City of Tabriz. Given that the population size is unknown from Cochran formula is used in order to determine the sample size that number is obtained 384. Provided results showing that Destination Image variable on Destination Personality and Tourist Satisfaction has a Direct and significant impact; and also impact of Destination Personality on Tourist Satisfaction Direct and significant. And on the other Destination Image through the intermediate role of Destination Personality on Tourist Satisfaction Indirect impact and significant.

Present research aimed to examine the mediating role of tourist satisfaction in the impact of perceived quality of the destination brand on sports tourism destination brand equity in the north area of alborz province have been done. Regarding the purpose of the study, it’s an applied research and based on the type of research method is descriptive and in terms of data collection method is survey . As well as, from the Spss 16 Software was used for descriptive statistics and Lisrel 8.5 for testing research hypotheses. The statistical population of the survey consisted of all domestic and foreign sport tourists. The required sample size was 384 by the Cochran formula. To sampling was used available sampling method. The data gathering tool for research variables is standard questionnaire. In order to reliability was measured using Cronbach's alpha. The results indicate that perceived quality of the destination brand has a direct and significant effect on tourist satisfaction and sports tourism destination brand equity; and also the effect of tourist satisfaction on sports tourism destination brand equity is direct and significant. and on the other hand, perceived quality of the destination brand through mediator role of tourist satisfaction has indirect and significant effect on sports tourism destination brand equity.

The development of information and communication technology has created a "new generation" of tourism that people have important demands, such as tracking travel arrangements and plans, searching for information, online booking tickets and hotels, online shopping, and comparing travel prices, providing mobile facilities and applications (Wi-Fi, short-term services and multimedia messaging), and also have less inclined to wait or delay and time is of value to them. Under these situations, to reduce the gap between the real world and the digital realm, smart tourism has emerged as an acceptable response to these structural changes. Following this trend, the main issue is that Iran has not yet taken appropriate and constructive measures and decisions in the field of smart tourism, and so far no suitable model has been presented in terms of it. The importance of the subject is that smart tourism helps tourists to expand the domain of their tourism experience by creating an environment for sharing information and experiences without borders. According to the importance of smart tourism, the main purpose of this study is to identify smart tourism components and also provide a practical pattern of smart tourism in order to examine its effects on tourist satisfaction and co-creation. 

In the current research, a combined method has been used to achieve the research objectives. In the first part of the qualitative method with inductive approach, in terms of nature, it is exploratory research and in terms of orientation, because it seeks to identify the components of smart tourism, it is a fundamental one. In the second part, SPSS 22 and Smart-PLS 2.0 software programs were used. The statistical population of this research in the qualitative stage is divided into two parts: A) experts in the field of tourism, including academic and management experts, and especially those who have scientific and educational background in the field of tourism management. Due to the limited number of these individuals, the sample was examined and interviewed theoretically (non-probability) and purposefully. B) Managers, deputies and experts of the Tourism Organization in Isfahan. The sample size of this research is 15 people. In the second part, a quantitative method was applied to investigate the effects of smart tourism on tourist satisfaction and co-creation. The validity of the research questions was accomplished in a formal way by experts and its reliability was calculated based on Cronbach's alpha that was obtained 0.823, which indicates the appropriate reliability of the research questions.  

Thereafter in-depth interviews with the expert group, 83 concepts, 19 main categories and 11 components for smart tourism were identified and extracted. The extracted categories were structured according to the Strauss and Corbin paradigm model in the form of six dimensions of causal conditions, intervening factors, contextual factors, interaction dimension or strategies of action, outcome and phenomenon. Reliability tests (Cronbach's alpha and composite reliability) and validity tests (convergent and divergent validity methods) were used to measure the fit of the reflective measurement model. Based on the results of the obtained measurement model, the factor load has a value greater than 0.5 in all cases, which indicates that there is an appropriate correlation between observable and latent variables. To evaluate the divergent validity of the measurement model, Fornell and Larker criterion was exerted and confirmed. Furthermore, in order to assess the quality or validity of the model, a validity check was used, which includes a subscription validity index and a redundancy validity index. According to the results, the effect of smart tourism on co-creation has been calculated to be 0.262. And the probability statistic of the test has been obtained 4.441. Also, the intensity of the effect of smart tourism on tourist satisfaction is calculated to be 0.231 and the probability statistic of the test has been obtained 3.890.  

According to the obtained results from Smart-PLS software program, it was found that smart tourism has a positive effect on tourist co-creation. Therefore, it can be concluded that tourists through smart approach can actively engage with tourism service providers and cooperate in creating co-creation and also they may even be directly involved in tourism proposals innovation. Based on the result of the positive and significant effect of smart tourism path coefficient on tourist satisfaction, it can be said that tourist satisfaction plays an important role in the continuation of tourism and the future of this industry. The results of this study also demonstrated that the type and amount of received information is directly related to travel planning.