جستجوی مقالات مرتبط با کلیدواژه « تولید محتوا » در نشریات گروه « علوم اجتماعی »

In the third millennium, marketing is divided into two categories: media-based transactional marketing and cyberspace-based relationship marketing. The purpose of this study is to identify the characteristics of content marketing with a native approach. To answer the questions, the qualitative method of grounded theory and open interviews with ten experts in the field of communication and marketing were used. The research findings indicate that in marketing, the relationship of attracting, retaining and lifelong users is the main goal and users are considered as stocks and brand capital. This process, apart from using content marketing, has a strategy, planning, related to Being a brand and considering the interests and needs of users who feel entertained, enjoyed and receive useful information is not provided. At the same time, the most important feature of users is the production or change of content and viral republishing of information on social networks for or against the brand, which makes it difficult for the brand, and ultimately the content will be considered by the brand to be entertaining and enjoyable. The brand in cyberspace will provoke a sense of disgust with advertising.

With the advancement of technology and the development of artificial intelligence, the print media industry has also faced significant changes. By utilizing artificial intelligence, various processes including information collection, analysis, and presentation can be improved. In this article, we discuss the role of artificial intelligence in the print media industry and its impact on the content production and dissemination process. First, we examine the concept of artificial intelligence and how it works, and then we explore the applications of artificial intelligence in the print media industry. We examine its role in content production and dissemination by analyzing a variety of cases in the industry, including data analysis, content production and organization, intelligent advertising execution, and audience interaction. We then investigate the impact of artificial intelligence on the content production and dissemination process by reviewing the results of previous research in this field. By examining the findings of previous studies, we draw conclusions about the efficiency and effectiveness of artificial intelligence in the print media industry, as well as its impact on the content production and dissemination process.Finally, based on the results obtained, we discuss the challenges and opportunities identified in the use of artificial intelligence in the print media industry, and present the final conclusions for our readers.

According to achievements, people personality traits and behavior effect to their noticing to social networks. So one of the reasons that networks have different effects to different people, is people differences of personality and behavior. Therefore, if content can be produced based on the attribute of personality, could be hopeful to be more affective and provide the base to flourish. Goal: Offering a pattern of online social network producing data based on the ethology of users. In this research with mixed method, the level of using networks is gained by questionnaires and conceptual model is figured by interviewing experts in psychology. Research achievement: The most important achievements of this research are:Whats app, telegram and Instagram by 34, 26 and 22 percent are the most attractive networks to use. Social, educational and cultural subjects by 23, 19 and 15 percent are the most popular subjects. Video by 39 percent is the most attractive content. In this research, the ideal pattern of producing content is showing as a paradigmatic model. In this model the relation between some items creates pivotal phenomenon and some strategies are offered, which can create ideal conclusions.
By noticing to people personality traits, can produce applicative content in social networks and effect users MOR

according to achievements, People type of personality effect to their noticing to media and their level of learning. So one of the reasons that media has different effects to different people, is people differences of personality. Therefore, if content can be produced based on the attribute of personality and learning, could be hopeful to be more affective. Condition of social media producing content based on the attribute of personality and learning.

In this research with mixed method, the difference of people personality and learning is gained by questionnaires and conceptual model is figured by interviewing active men and women in media and psychology.

The most important achievements of this research are:1- Agreeableness has an inverse relation with learning method of objective experience. 2-Psychoneurosis has a relation with learning method of view reflection and there is an inverse relation between extraversion-introversion, responsibility and learning method of view reflection. 3- In this research, the ideal pattern of producing content is showing as a paradigmatic model. In this model the relation between some items creates pivotal phenomenon and some strategies are offered, which can create ideal conclusions.

With noticing to people attribute of personality and learning, can produce applicative content in social media and therefore, with raising potency of understanding, can increase media literacy.

The aim of the present research was to analyze the elements of environmental literacy (case study: the users of social networks in Tabriz city). Based on the research purpose and the data collection, the research method was of applied type and survey research method, respectively. The statistical population of the research included all the 15-59 year-old citizens of Tabriz’s 10 districts using social networks. Cochran's formula was used to calculate the sample size, as a result of which 384 people were calculated. Considering the structure of statistical population, Multi-stage cluster sampling method was hired in this research. In order to analyze data, Pearson correlation coefficient was used. The research findings showed that Tabriz citizens approached to the desired status in terms of environmental attitude, environmental value and environmental lifestyle, receiving the average grade about both environmental knowledge and environmental concerns. The results also revealed that there was a meaningful relationship among the environmental concerns, environmental value and the environmental lifestyle of social networks users with the amount content produced for environmental literacy, while there was no meaningful relationship between knowledge and environmental attitude of the users with the production volume of environmental literacy. It can be concluded that with the increase of environmental concerns, the environmental value and the environmental lifestyle of social networks users, the amount of content produced about environmental literacy rose.

Governance includes institutions, processes and rules that are responsible for planning, organizing, mobilizing resources and facilities, guiding, implementing decisions and controlling the results, or in other words, managing society in the political, economic, social and cultural fields. A concept that has undergone fundamental changes with the spread of the World Wide Web and new information and communication technologies and is influenced by a space called cyber. Which, because of its impossibility and timelessness, encompasses the world and brings gifts such as a networked society; It has challenged the components of governance, namely authority, monopoly and the realm of power. What guarantees the survival and resilience of governments in these circumstances; the first is to understand modern governance and strive for cyberbullying. Because in this space, traditional governance no longer makes sense, and cyberbullying means a strategy of resistance, flexibility, quick response, and a return to normal with minimal damage. Second, this adaptation depends on the production of relevant content and the creation of the power to understand, analyze and discover the meanings hidden in the messages of others and the correct placement of their messages in the cyber environment, in other words, media literacy. In this article, the researcher has tried to describe the role of content production and media literacy in modern governance and cyber resilience, while explaining and providing local solutions with a global perspective. In this research, while studying the library with grand theory method and asking experts and media and cyber activists, a conceptual model of the interaction of four elements of content production, media literacy, governance, innovation and cyber-processing has been drawn. Research Success in producing effective and efficient content and managing the media literacy of the audience will guarantee legitimacy and acceptance in modern governance and cyber-governance.

Media competitiveness in the national and transnational media sphere is closely related to the speed and agility of the media. The speed and agility should be visible primarily in content production processes. New communication technology is the element to achieve agility by making the media system and the current and future production processes smart. This research tends to recognize the role and position of New Communication Technologies in TV and radio production processes agility in IRIB using survey method. The statistical population of this research is IRIB managers, experts, and personnel. The research findings indicate that new communication technologies are essential tools for ‘ content production operation speed-up, production model and system flexibility, high quality and custom order increase, and integrity and low complexity of content processes, before, during, and after production. These components are also requirements for achieving media excellence that directly impacts the agility of TV and radio production processes.

Rising of new media has developed a new era of media convergence. According to the “convergence culture”, new media is participatory media that users are content creator and participant. It seems change the culture of media consumption. The new type of TV use has created new TV audience that is multi-platform, participant, and active. This study followed the impact of the Internet on the TV in the age of convergence in relation to internet content production with a new type of TV use.Using surveys in Tehran, these results were obtained: 65 percent of citizens are on-line content creator. The new type of watching television is influential among the audience. Also based on hypothesis testing, on-line content creation has a direct relation with multi-platform use, participation, and being active audience. This relationship represents unit convergence culture in the media. Internet has affected the television, not in decreasing its popularity; But in more interaction between traditional and new media.