جستجوی مقالات مرتبط با کلیدواژه « مشتریان » در نشریات گروه « علوم اجتماعی »

Increasing the competitiveness of business environment requires organizations, especially banks, to create and maintain a competitive advantage and a long-term relationship with the customer. This requires effective investment in the field of customer loyalty and optimal public opinion management in banks. Therefore, the purpose of this study is to explain the factors affecting the management of public opinion of Bank Melli Iran customers.Research

A mixed method based on qualitative and quantitative studies has been used. In the qualitative part, from semi-structured interviews related to data-driven theory, including 13 experts in the banking industry by purposeful sampling method with interview tools that data analysis was done by thematic method using MaxQDA and in a small part from the perspective of 384 One of Bank Melli customers is done by cluster sampling method through a researcher-made questionnaire, which uses the ISM interpretive structural modeling method with a partial least squares approach and SmartPLS software.

After coding the texts of the interviews using the ISM method, the variables were identified and the research model was presented. .Discussion and

The managers of Bank Melli Iran are suggested to take the necessary measures to strengthen the main categories that have been described as described.

The purpose of this study was to investigate the effect of brand reputation on the emotional and cognitive trust and the effect of this trust on the attitude of customers to restaurant brand. The statistical population of this study was formed by all customers who went to restaurants in Ilam in the second half of 2019. Using Cochran sampling method, 384 people were selected as the sample, which finally according to the acceptable questionnaires, 373 people formed the sample size. The sampling method used in this study was simple sampling. It should be noted that the validity of the questionnaire was measured by experts' opinion and confirmatory factor loadings. The obtained Cronbach's alpha coefficient also indicates the validity of the questionnaire. Data analysis was performed using structural equation modeling technique with spss21 and smart PLS3 software. The results showed that brand reputation building had significant effect on three variables of brand attitude, cognitive trust and emotional trust. Also, cognitive trust variable had significant effect on customer attitude to brand, but the effect of emotional trust on brand attitude was not significant. Cognitive trust was not significant. It mediates the relationship between brand reputation and customer attitude to the brand. But emotional trust does not mediate the relationship between brand reputation and customer attitude to the brand.

The organizations to improve their tasks and coordinate with the society should continuously consider the customers’ needs and expectations of performance and conduct of executive agents, thus, the objective of this study is to consider the satisfaction of citizens with the behavior of employees in Karaj central police station, in 2011. As respect to the objective, this study is applied and descriptivecorrelative survey. Its sampling population consists of all people referred to Karaj central police stations that have been selected by cluster sampling and then analyzed. The data was collected by researcher-made questionnaire. The results shows that people were relatively satisfied with behavior of police station employees And this result indicate the positive performance of police forces in this context and their emphasis on Customers’ satisfaction.