جستجوی مقالات مرتبط با کلیدواژه « مدل موفقیت » در نشریات گروه « تربیت بدنی »

The purpose of this study was to, design and present a successful model of customer relationship management in Iran sports service sector places. This research is a multi-method research in terms of research design. The statistical population of this study consisted of experts (13 persons) and customers of sports facilities (384 persons). Data analysis was done in both quantitative and qualitative parts. Meta-analysis software was used to collect the required data to identify the factors affecting the success of customer relationship management, and to fit the model initially. Delphi technique was used through interviewing experts to design successful model of relationship management with sports clients. Also, structural equation modeling software at the significant level of 0.001 was used to determine the relationships between structures. To determine the reliability of the questionnaire, a small portion of the statistical population using Cronbach's alpha at the 0.001 level of reliability of the 42-item questionnaire was 0.89. According to the output obtained from CMA meta-analysis software, Delphi technique and SEM, the comprehensive model and effective model of customer relationship management success in Iran's sports services sector was validated with 14 constructs. Therefore, service organizations must focus all their activities and capabilities on customer satisfaction, as customers are the only source of return on investment. However, competitive markets today require all organizations to be customer oriented.

Today Olympic games is the most important worry of managers and official in sport. Therefore, the research is to study the success model of the Iranian sports caravan to the Tokyo Olympics 2020 in depth procedure. Recent research has been done in the framework of qualitative approach by using Strauss & Corbin theory in data theory. Targeted sampling was carried out & participants included 17 Olympiants were interviewed. The data analysis was done by Strauss’s instruction & Curbin coding about the successful components in Olympics with using MAXQDA12 software. 54 Codes were achieved in management axes, communication, educational, economic, motivational, political-social, demographic, cultural, motivational, geographic, ideological, political-social, talent, and the medal records. Then, the selective codes are identified as casual factors: economic factors, talent identification, political and social factors, underlying factors such as population and geographical, interventional factors that include the background of mediation, culture, strategies, including management, education, communications and contexts, including optimal performance, achieving the goals set, gaining numerous medals, ranking, winning gold and increasing the number of participants. Finally, it is suggested that the reliance on the technical associations & coaches of federations, the reliance on the technical knowledge of coaches & athletes, the efforts to increase the per capita country, increase the life expectancy of individuals, pay attention to the changing of laws, efforts to obtain additional quotas, rich culture. Managers should plan short and long term programs and also monitor,cordinat and allocate sports appropriate to support Olympic project to gain significant successes in the 2020 Olympic.

The aim of this study was to investigate the effects of initiatives organizational factors (leadership, personnel, and organizational factors) on the success of sports customer relationship management. The method of this research in terms of the target is developmental and in terms of nature is exploratory. For this purpose, from among the 76 hotels in six metropolitan cities that were (three, four and five stars), 67 hotels which have active sports service sectors were selected randomly according to Morgan’s table as the statistical sample. In order to collect information, the Garrido and Mendoza (2011) and the most important criteria for the success of customer relationship management (2000) standard questionnaires were used. For testing the theories structural equation model was used. The results of this study showed that the organizational variables (leadership, staff, and organizational structure) affect the success of customer relationship management. But it seems they have a significant role in mediating of other factors (customer / business knowledge management / knowledge management influence / IT customer relationship management), on the success of customer relationship management in the sports service sector in hotels. If sports service sectors in hotels use customer relationship management measures with knowledge management in order to establish a close and continuous relationship with customers, the project will be successful.

In the present study, the survey research strategy was used to investigate the effect of factors influencing the success of customer relationship management (CRM) considering mediating effects of organizational factors. The population consisted of managers and employees in the sports services sector of six metropolitan hotels of Iran and 67 hotels were selected as the study sample. The data were obtained by the questionnaires and were analyzed with PLS software. The results showed that the applied structural equation modeling was a powerful theoretical model to predict the success of customer relationship management; all aspects of knowledge management (KM) components (the knowledge management influence / knowledge management achievement / customer relationship management technology / customer orientation) with the mediating role of organizational factors and direct influence of CRM experience had a significant effect on the success of customer relationship management. The CRM enhancement can increase the close and constant relationship with customers (customer attraction and customer orientation).