جستجوی مقالات مرتبط با کلیدواژه « ورزش بانوان » در نشریات گروه « تربیت بدنی »

The aim of the current research was to model the factors affecting the attraction and retention of financial sponsors and benefactors in women's sports. The research method is descriptive and correlational. Additionally, the current research is a quantitative study based on structural equation modeling with a partial least squares approach. The statistical population of the research included sports benefactors who are members of the Tehran Province Benefactors Association, with at least one history of activity in the field of women's sports. One hundred people were selected as the research sample through simple random sampling. Smart PLS version 3 software was utilized for data analysis. The results indicated that support and sports platforms, motivational factors, structural and organizational factors, as well as cultural and social factors, have a significant positive impact on attracting and retaining financial sponsors and benefactors in women's sports in Tehran province.

The purpose of this study was to identify the factors affecting the development of Iranian international women's sports diplomacy. This research was exploratory and was done qualitatively (thematic analysis). The population of this study consisted of experts aware of the phenomenon under study. Sampling was done purposefully with a snowball approach and semi-structured interviews were conducted with participants. Based on the analysis of 17 interviews with study participants, 13 main themes and 33 sub-themes were identified. The results showed that the factors of religious requirements, socio-cultural requirements, media requirements, awareness, Promotion of scientific knowledge, development of an effective strategy, political-sports institutions responsibility, human resource development, structural requirements, international branding, management factors, holding events, and Development of international communications are the main factors influencing the development of Iranian international women's sports diplomacy. In general, the results showed, as a result of their increasing success and progress in international arenas, women's sports in the Islamic Republic of Iran are an effective tool for international diplomacy. The results of this research are a clear road map for officials and sports organizations to pave the way for the advancement of women's sports and ultimately the development of international diplomacy of women's sports.

The aim of this study was to validate the productivity model of specialized women's sports programs in the Iranian sports network. The research method was mixed (qualitative-quantitative). The qualitative data collection tool was through in-depth interviews. After conducting 16 interviews with experts, the codes reached theoretical saturation. Data were analyzed simultaneously using the Strauss-Corbin approach. By performing a three-step coding process (open, pivotal, and selective), 114 non-duplicate initial codes were obtained, which were classified into 25 concepts and 5 categories. These concepts were then placed in a researcher-made questionnaire based on qualitative work and provided to 360 research samples, which included women athletes, women sports program audiences, and sports management students. The face and content validity of the research instrument was confirmed by a group of expert professors and its construct validity was confirmed by confirmatory factor analysis based on the structural equation model. SPSS Sample Power software version 25 was used to determine the sample size in quantitative part and SPSS software version 25 and AMOS version 23 were used to analyze inferential statistics The results of measurement model fit indices showed that the productivity model of specialized sports programs in Iran has favorable conditions. Finally, the results of structural model fitting indicated that all variables "causal, contextual, intervening, strategies and consequences" confirm the model fit. Finally, it can be said that the productivity of the sports channel in the field of women increases the promotion of women's sports, so it is necessary for the researcher to consider the identified cases for the preparation of sports programs in the field of women's sports.

The present study explains the effects of Covid 19 on the participation of women athletes in clubs in the 5th and 16th areas of Tehran in 1399 and is a qualitative study that has been researched using grounded theory. For this research, semi-structured interviews have been conducted. The interviews have been conducted in face to face or by telephone. In some cases, the interviews have been conducted by sending audio files through cyberspace or video confrencing on social networks. With about 30 women participating in clubs in areas 5 and 16 of Tehran between the ages of 18 to 60 years and tried maximum diversity has been observed in the selection of interviewees so that the collected data do not saturate too quickly and the results have more quality. Wherever necessary, additional interviews were conducted and more data were available. The interviews were written down and analyzed. For thematic analysis, MAXQAD software was used and the following topics were identified:1 - Health is fundamental 2 - Club participation 3 - Fear and Stress 4 – Physical activity
 The results indicate that although sports participation in clubs in the 5th and 16th areas of Tehran has decreased significantly due to the closure due to the emergency situation of the Covid 19 epidemic or due to fear of infection or other cases, but the physical activity of women who In previous sports clubs, the prevalence of this disease has not decreased, but in some cases it has increased, but the type of sports activity due to lack of access to the necessary equipment or space and in some cases the presence of a coach has changed and the location of this activity according to conditions available in places such as homes or open spaces of clubs or in public parks.

The purpose of this study was to analyze the strategical marketing of women's fitness clubs in Tehran

The research method was descriptive-analytical. The statistical population consisted of sport management and marketing professors, sport club managers and experts. The sample was selected by convenience sampling method; so, 43 persons were selected. Research tools included library study, interview, questionnaires and Delphi method. Content validity of the instruments was evaluated by experts and its reliability was assessed by Cronbach's alpha method.

SWOT method was used to analyze the findings. Then, 57 strategic components identified under the terms of strengths, weaknesses, opportunities, and threats. These components were categorized into seven perspectives: marketing services and market information, sports business environment, business environment changes, sports environment changes, club marketing management capability, resource and system capability and customer and market interaction. Most components were related to empowerment perspectives in marketing information, resources, processes and services (11 components) and threats (15 components). The evaluation matrix showed that the strategic position was in the area of stability (close to growth).

This identifying position indicates that despite the various problems, the strategic marketing system of fitness clubs needs to achieve relative stability and be on the growth path.

The present study aimed to explore the challenges of developing women's sports in low-income provinces. This research was applied based on the type of purpose and methodically, qualitatively and using theme analysis. The statistical population of the study included the directors of the provincial sports directorates, the deputies of championship sports and the deputies of women sports of the general directorates of sports and youth of the provinces, the vice president of women sports federations, university professors and experts. The sampling method was purposeful and the data collection tool was semi-structured interviews. The interviews were conducted in absentia over a 5-month process (according to Pandemic COVID 19). Finally, the researcher reached a theoretical saturation point after 16 interviews with 16 experts. According to the evaluation and complete analysis of the interviews, a total of 97 basic concepts were obtained, which were classified into 11 categories and 4 main categories. These concepts included environmental, managerial, resource, and behavioral challenges. According to the research results, it can be said that the development of women's sports in low-income provinces requires having a strong management team and creating an equal socio-cultural environment compared to men, adopting strong management strategies as well as the existence of infrastructure and places for women. In addition, senior sports managers in these provinces can help the growth and development of women's sports with accurate targeting and proper management, hiring an expert workforce for the provincial capital and cities.

Virtual media are one of the most popular and accessible social media in the last decade, which provides sports news to people, especially young people, as soon as possible. The purpose of this study was to compare the inequality of media coverage of women and men in cyberspace. The research was a quantitative one that was done in the form of content analysis, the five most popular news agencies were Aftab, ISNA, Tabnak, Tasnim and Fars in 2016. The research sample was the front page of each news agency that was collected daily through coded sheets. The validity of the sheets was approved by experts. The content dimensions used in this study included gender, type of sport, personality and photos of men and women. Data were used using descriptive statistics and non-parametric Chi-square test throughspss20 software. Were analyzed.The results showed out of 34768 news items, only 1140 of them were related to women (women 31.3% and men 96.68%). The first sport of women was shooting and men football. News about the personalities of men and women were 456 and 17951 times, respectively. The total number of photos of women was 739, but the number of photos of men was 22074.The four variables of gender, type of sport, personality, and photograph showed a difference therefor virtual media, while observing the principles of media neutrality , to pay attention to the enlightenment of public opinion and the all-round promotion of sports, in order to promote the sustainable development of sports.

The study is to design a model of the position of women in sports to improve development indicators in Iran. The research method is qualitative and exploratory. Statistical population included university professors, experts and experts. Degrees and academic work related to the subject, having managerial positions and executive experience in the field of sports management and experts in the field of women sports were among the indicators to select the top list of experts. The sampling method was non-probability sampling with purposeful selection with maximum diversity or heterogeneity. The sample size in this study was 16 persons based on theoretical saturation index. The interviewing tool was open-ended and analyzed based on three open, axial and selective coding steps using Maxqda version 12 software. Based on the data analysis, 89 primary concepts, 13 main categories and 3 core concepts were identified. Then three theoretical theories based on the paradigm model of the triaxial model for designing a model of the position of women's sport in improving the development indicators in Iran were presented. Therefore, it can be deduced that designing a model of women's sport status does not succeed in improving development indicators in Iran, but is a purposeful process that is rooted in many features and modes.

The purpose of this study is to identify and prioritize performance evaluation indicators of the General Departments of Sports and Youth of the provinces. The type of research is descriptive and has been done by field method. The statistical population of this study includes the experts of the offices of performance evaluation and inspection and supervision of the headquarters. There were general departments of sports and youth across the country (439 people) and 205 people were selected as the research sample by random sampling method using Morgan table. The required information was collected from both library and field methods with interview tools and questionnaires, and path analysis and Friedman tests were used to analyze the data. According to the research results, to evaluate the performance of the General Departments of Sports and Youth, seven dimensions of championship sports, public, women, youth, finance, human resources and information technology should be used. Data analysis also showed that championship sports are prioritized because of their tangible results, such as rankings. On the other hand, sport is an issue that can be both lucrative and requires a lot of financial resources, and accordingly, the financial dimension is the second priority after the championship sport and before the dimensions of public sports, women's sports and even youth affairs. . Dimensions of public sports, organizing youth affairs, women's sports, human resources and information technology are in the next ranks of this list.

The purpose of this study was to identify and investigate the situation of land use planning in women's sports in Islamic Republic of Iran. The research methodology was descriptive and comparative. That is, first, using the reports of the Ministry of Sports and Youth and the state’s Department of sports in Iran, the priorities of sports in the provinces were identified, then using the information related to the members of the national team between 2013 and 2018, the land use planning status was analyzed. Data collection was done by a checklist of Sports priority and the population was all provinces of Islamic Republic of Iran, the sample was equal to the statistical population. Data analysis performed using descriptive statistics and pie charts. Findings showed: Women's sports need a more serious approach toward athletic sports. For example, in the highest number events discipline such as track & field athletic, there is no significant match between national team members and provincial planning of women's sports, which is the case in most disciplines. But the situation was a little better in another highest number of events sport rowing discipline. In the case of team disciplines, one of the biggest drawbacks was the lack of attention to the issue of club management in organizing the land use planning of women's team disciplines.

In terms of results, the present study is a component of fundamental research in the qualitative phase and a component of applied research in the quantitative phase. The statistical sample in the qualitative section of 18 women sports experts, managers of sports federations and professors of sports management and experts of the Ministry of Sports and Youth and provincial sports departments were selected by snowball and targeted methods. The statistical population of the study was all managers and staff of the Ministry of Sports and Youth, managers and employees of provincial sports and youth departments, managers and employees of sports federations (2900 people). In the quantitative section, based on Morgan's table, the sample size was estimated to be at least 217, 300 questionnaires were distributed and 276 questionnaires were evaluated. Friedman's statistical technique, single-sample t-test, confirmatory factor analysis, and structural equation modeling using laser software and spss software were used to test the hypotheses. The results show that there are a total of 67 components as effective discourses in the professional competencies of women managers with an emphasis on franchise change management in the Ministry of Sports and Youth, which can be reduced to 12 factors including managerial and leadership competencies; professional competencies; political competencies; Communication; operational competencies; perceptual competencies; psychological competencies; ideological competencies; ethical competencies; socio-cultural competencies; personality competencies, and finally behavioral and decision-making competencies.

Identifying the factors that can put women's championship sports on the right track can be a good roadmap for moving forward in this important part of the country's sport. The purpose of the present study was to develop an analytical structural model for the development of women's championship sport. The research method was qualitative and descriptive-analytical. The statistical population consisted of all senior managers of the federation, athletes, coaches and vice presidents of Taekwondo, Archery, Karate and Wushu (110 people), all of whom 21 were selected based on purposeful sampling. After identifying the factors that influenced the development of women's championship sport from the interviews, the McMach analysis was used for structural analytical modeling. The results showed that there are three factors affecting the development of women's championship sport. Also based on McKay's analysis of "financial support", "structure and policy making in the area of influence," national (international) competitions in the affiliated region, "educational facilities and facilities", "job support" and "coaching system" in the region. Gourmet and the "championship environment" and "sports participation" are in the dependent region. Also, according to the results of the championship environment, talent and financial support have the greatest weight in the development of women's sport. Therefore, one cannot expect sustainable development of women's championship sport regardless of development factors such as sponsoring women's sports.

The purpose of this study was to investigate the factors affecting the development of the Iranian women's sport championship. This is a qualitative research that is categorized into direct content analysis; the data were gathered by existing literature and 15 interviews with experts selected using purposive sampling. The analysis of existing literature revealed three categories of infrastructure, technical-sport, and social contexts influencing the development of women's championship sport. In the next step, the framework through semi-structured interviews, extended and completed. As a result of the analysis, 43 codes and 11 subcategories were extracted. The infrastructure factors include four categories of popular sports facilities, exclusive women’s facilities, income sources, and administrative structures; Technical-sports factors include professional development, talent management and general preparation; and social contexts influencing the development of women's championship sport include access to human resources, eligibilities, social support, and conventional limits. Therefore, the development of women's championship sport requires an improvement in social status, basic infrastructure, and technical factors; and social issues seem to be more fundamental and important. In order to accelerate the development of women's championship sports, it is necessary to consider interactions with domestic influential groups and international institutions, as well as inter-sectoral cooperation.

The aim of this study was to develop a model of factors influencing women dropping out of sport activities by DEMATEL technique. The present study was applied conducted by exploratory mixed method in qualitative and quantitative stages. In the qualitative stage, the statistical sample included 33 women from the whole country who had left their organized sport activities for at least one year and were selected through purposive sampling method. In the quantitative stage, the statistical sample considered of 15 women sport authorities, sport sciences experts with at least 5 years of coaching experience and university sport management professors who were selected by purposive sampling method. The data in the qualitative part was collected by semi-structured interviews and a researcher-made questionnaire was used in the quantitative part and its factors were extracted through a qualitative study. The results of the obtained model showed that the environmental factors and management factors were influencers (cause) and individual factors, interpersonal factors and service quality were influencees (effect). The results also showed that individual factors were the major problem for women dropout of sport activities, and management and slightly environmental factors can help solve individual factors.

The goal of this research was designing the marketing model for women's professional leagues with a sustainable competitive advantage approach. The method of research is qualitative and based on grounded theory. Theoretical sampling and Semi-structured interviews with experts (18 people) were used in order to collect information. To this end, the Premier League was studied in five sports (handball, volleyball, basketball, futsal and soccer). Data analysis was done using grounded theory in tree step: open, axial and selective coding. Based on the results of data analysis, the marketing model for women's professional leagues with a sustainable competitive advantage approach was designed with four levels. The fourth level includes resources, capabilities, demographic characteristics and segmentation, environment, environmental uncertainty. While human resource management, marketing mix, comprehensive quality management, competitive strategies, and marketing innovation as factors of third level interconnect with each other, they lead to sustainable competitive advantage. The second level consists of the sustainable competitive advantage factor that leads to the marketing performance, or level one. Therefore, having in mind both the detected factors in women sport marketing model and the fact that almost half of the country’s population is made of women, long term benefits can be achieved by investing in this major part of the society that has always been neglected as a potential source of making profits.

The aim of this study was to identify those factors affecting Iranian women’s drop out of sport activities who were above the age of 18. This study was qualitative with grounded theory design that was carried out as a field. The statistical population consisted of all Iranian women above the age of 18 who had dropped out of their organized sport activities for at least one year. Sampling was conducted in two stages. In the first stage, seven provincial centers were randomly selected. In the second stage, purposive snowball sampling method was used to select the sample. Semi-structured interviews were used to collect data. After 33 interviews and reaching the theoretical saturation, qualitative content analysis was used to analyze the data and to identify the factors. The results showed that 5 alternative codes (personal factors, interpersonal factors, service quality, environmental factors and management factors) were identified in the factors affecting women’s drop out of sport. In each category, psychological factors, family obligations, access to sport facilities, dominant culture and advertising were the most important reasons for dropping out of sport activities. According to these results, that rate of women's drop out of sport activities may decline if the benefits of sport activities are emphasized, educational plans are provided to increase women's information about the effects of sport on health, the public awareness is raised to share marital responsibilities and duties and gyms are constructed with standard and perfect facilities according to the needs of women.

 

Abstract. Purpose of this study was to investigate the role of technology on financing women's sports in Tehran city. The research method was a descriptive-correlational. Also, the research was in terms of developmental-applied research. The statistical population of this study included all managers and owners of sports clubs in Tehran. Qualitative samples from members of the statistical society was selected in sectors and specializations from the targeted and available sampling method. To collect data, a researcher-made questionnaire was used and the validity of the questionnaire was confirmed by the experts (12 people). Also, its reliability was calculated using Cronbach's alpha (0.94). To analyze the data, descriptive statistical methods were used to determine the distribution of data using the Sigma-Smirnov test using SPSS24 software. Findings showed that there is a significant relationship between virtual networks, TV networks, satellite networks, digital media, electronic advertising, and finally there is significant relationship between technology and attracting sponsors in women's sports in Tehran city. According to the research findings, it can be concluded that various media coverage in attracting private sector to invest in female championship sport is very important.

The aim of this study was Examination the role of social support on sport commitment among the women participating in sport activities. the population of this study consisted of all women that participated in Sporting activities in Mazandaran Province, out of which 297 questionnaires returned and analyzed as study sample. After estimation the questionnaires validity and reliability, the demographic, social support (Wax, 1986) and sport commitment model (scanlan, 1993) questionnaires were used to collect the data. Findings indicated that sport commitment have a positive and significant relationship with family support, friends support and others support. Path analysis test shows that social support factors have direct effect on sport commitment. The section of total effect indicated that the largest effect on sport commitment was related to friends support (β=0/38). Endogenous Variable’ R-Square indicated that %36 of sport commitment variance respectively is predictable bye exogenous variables. Finally, the Model showed a good fit to the data.

Sport activities are useful and valuable for all (especially women). Also the media have a special effect on the development of sports culture in society. The aim of this study was to compare the views of the officials of the mass media and the sports officials regarding media coverage of women sports. The statistical population of sports officials including Vice-Chairman of sports federations and sports associations was 61 and the number of media executives was 61 including officials in charge of news in sports newspapers, radio stations and television. In this study, the total number of statistical population wasequal to the the number of sample population. In the quantitative section, a questionnaire was used to collect data. The questionnaire includes four components; championship, public, professional and educational sports with a total of 24 questions. 20 sport officials and 20 media officials confirmed the face and content validity of each questions. The validity of the questionnaire was approved too. In the qualitative part, strategies to increase media coverage of women's sport from the perspective of respondents were identified and prioritized witch showed that women sport media coverage is less than expected.

Sport activities are useful and valuable for all (especially women). Also the media have a special effect on the development of sports culture in society. The aim of this study was to compare the views of the officials of the mass media and the sports officials regarding media coverage of women sports. The statistical population of sports officials including Vice-Chairman of sports federations and sports associations was 61 and the number of media executives was 61 including officials in charge of news in sports newspapers, radio stations and television. In this study, the total number of statistical population was equal to the the number of sample population. In the quantitative section, a questionnaire was used to collect data. The questionnaire includes four components; championship, public, professional and educational sports with a total of 24 questions. 20 sport officials and 20 media officials confirmed the face and content validity of each questions. The validity of the questionnaire was approved too. In the qualitative part, strategies to increase media coverage of women's sport from the perspective of respondents were identified and prioritized witch showed that women sport media coverage is less than expected.