جستجوی مقالات مرتبط با کلیدواژه « entrepreneurial orientation » در نشریات گروه « تربیت بدنی »

The purpose of this study was the role of domestic market orientation on the development of entrepreneurial orientation in sports business owners. The present study was a descriptive-correlational study in terms of purpose, applied research and prospective time. The statistical population of this study was 210 managers of all private sport clubs in Ilam province. Statistical sample was selected against population. KolmogorovSmirnov test was used to evaluate the distribution of data. In data analysis, Pearson correlation coefficient was used to determine simple two-way relationships between variables and structural equation modeling was used to determine multiple relationships. The results showed that the indices obtained from the model fit. Also, to investigate the research hypotheses and the impact of internal marketing on entrepreneurial orientation and its dimensions by structural equation modeling, the final research model was tested in two standardized coefficients of the paths related to the research hypotheses and significance coefficients. The coefficient of significance between the two variables of internal market orientation and entrepreneurial orientation was greater than 1.96 and equal to 14.17, which indicates that internal market orientation has a positive and significant effect on entrepreneurial orientation. It is Suggested that sports business owners, in order to improve the status of their business, in the first stage try to have a complete and clear understanding of the wants and needs of their employees and in the next stages to think about attracting more customers.

The purpose of this paper is to provide a model of policy making impact on the development of sports tourism with the mediating role of entrepreneurial orientation and market orientation. This research is practical and it is descriptive-analytical and it has been done by survey method. The statistical population of this study was managers and sports experts, entrepreneurs and tourism agents in the Northwest of the country. The statistical sample size was estimated at 220 people. The sampling method was a probability sampling of the Multi-stage cluster type. The data collection tool was a questionnaire. Data were analyzed by structural equation modeling using SPSS and AMOS software. The outcomes reveal that policy-making has a positive and significant effect on the development of sports tourism, entrepreneurial orientation, and market orientation. The Entrepreneurial tendencies have a positive and significant effect on the development of sports tourism. Also the model parameters, all are desirable and indicates the approval of the research model.  Policy making, planning and tourism development requires identifying the motivations and demands of tourists through marketing. Entrepreneurial orientation in sports tourism authorities in order to remove obstacles to tourism and comprehensive planning can provide a variety of recreational and tourist environments for the region and the country.

The purpose of this study was to investigate the relationship between entrepreneurial orientation, opportunistic culture and the outsourcing of human resources with competitive advantage while investigating the moderator effect of human capital. The purpose of this study is descriptive and survey method. The statistical population in this study was 115 employees of Cross Sports Company who were selected by convenience sampling method. To analyze the data, partial least squares and Smart PLS-2 software were used. To assess the validity of the convergent validity, for the fitting reliability, Cronbach's alpha was used and its coefficient for all research structures was more than 0.7. The findings show that entrepreneurial orientation has a positive and significant effect on human resource outsourcing. Opportunistic culture also has a positive and significant effect on human resource outsourcing. The results of the research confirmed the positive and significant effect of outsourcing human resources on competitive advantage. HR outsourcing does not mediate the relationship between entrepreneurial orientation and competitive advantage, but mediates the relationship between opportunistic culture and competitive advantage. Nevertheless, human capital moderates the link between outsourcing of human resources and competitive advantage.

The aim of this study is to research the effect of individual entrepreneurial orientation (IEO) and entrepreneurial intention and self-fulfillment with the mediating role of entrepreneurial skills. The statistical population of the study is the master's degree students of sport sciences in the universities of the country. Using random cluster sampling, 364 students were selected. To collect data four standard questionnaires was used. After translation and re-translation of the questionnaires, all of the four questionnaires were reviewed by the experts of sport management to ensure the formal and content validity. For reliability of questionnaires, Cronbach's alpha coefficient test was used and reliability of entrepreneurship orientation 0.84, entrepreneurship intention 0.79, entrepreneurship skills 0.90 and self-censorship questionnaire 0.87 was achieved. Data analysis was performed using SPSS version 20 and Amos software. Findings show that the extracted values for entrepreneurial orientation pathways and entrepreneurial skills (0.57), entrepreneurial skills and entrepreneurial intention (0.61) were significant (p

Today sport businesses improve their performance through adopting an entrepreneurial approach and try to be electronically ready to achieve competitive advantage and to adopt correct marketing strategies. Sport startups need entrepreneurial measurements to grow rapidly and to enhance their smart marketing potentials. The aim of this study was to investigate the effect of entrepreneurial orientation and electronic readiness on sport startups performance. In terms of objectives, this study was applied and descriptive-survey in terms of nature. The population included 100 sport startups and 80 startups were randomly selected. The data were collected by a standard questionnaire with 47 items and 5-point Likert scale obtained by previous research on entrepreneurial orientation and electronic readiness. Structural Equation Modeling (SEM) and Smart PLS 3 software were used to analyze data and confirm the research model. Findings confirmed a positive and significant relationship between entrepreneurial orientation and performance and also between electronic readiness and performance in sport startups. According to these results, it is suggested that sport startups should adopt networking and open innovation approaches to joint research and marketing of their products and services.

The present study aimed to investigate the relationship between skill literacy and entrepreneurial orientation in the success of sports business. This applied research was carried out using descriptive-survey method. The statistical population includes entrepreneurs of sport businesses, including clubs, sports shops and sporting goods manufacturing industries throughout the country (N=11780) and using the Cochran formula, the sample size was 384. A questionnaire was used to collect the data. For statistical analysis, Pearson statistical method and structural equation modeling technique was performed by smartPLS 2.0 software. The results showed that there is a significant relationship between skills literacy and entrepreneurial orientation. There is also a significant relationship between the skill literacy and the success of the sports business, as well as the entrepreneurial orientation and the business success of the sport. The findings also showed that there is a significant relationship between skill literacy in the success of sports business with the mediating role of entrepreneurial orientation. According to the results, there is a significant relationship between skill literacy and entrepreneurial orientation with the success of sport business.

The present study aimed to determine the relationship between club nature, entrepreneurial orientation, entrepreneurial marketing and the performance of sport club managers. This study was practical due to its subjectives and was descriptive-correlational due to its methodology. Statistical population was consisted of managers of Tehran sport clubs among whom 700 individuals were selected using cluster sampling. Herein, we used questionnaires of marketing from Butcher et al(2008), club nature of Khazai (1392), entrepreneurial orientation of Mohammadi(1390) and performance of Fazel(1390). For data analysis on an inferential statistics level, partial least squares (PLS) was used to test hypothesis and the goodness of fit of the model. Results showed that there is a casual meaningful relationship between club nature, entrepreneurial orientation, entrepreneurial marketing and the performance of sport club managers. In the modern days of marketing, old-fashioned traditional methods of marketing are no longer meeting all the needs of market and results affirmed that novel methods are required. In today's competitive market, world, traditional marketing does not meet the needs and results have shown that more novel methods of marketing are more effective. Moreover, according to research model, entrepreneurial marketing can improve the function and individualize the company from other competitors. Based on the previous studies, novel marketing strategies would assist managers to create positive progress in the organization.

The present study proposes a conceptual entrepreneurial marketing model with an approach of investigating the relationship between club nature, entrepreneurial and market orientation with the performance of sport club managers in Tehran. This study was descriptive correlational and the statistical population consisted of 1280 men and women sport club managers of Tehran in 1394700 questionnaires were distributed using multistage cluster sampling among which returned, 88% were identified analyzable. For data collecting, the standardized scales of marketing questionnaire of Butcher et al (2008), club nature of Khazai (1392), market orientation of Mogheimi (1390), entrepreneurial orientation of Mohammadi (1390), and performance of Fazel (1390). Questionaires alpha Cronbach were repoted 0.81, 0.92, 075, 0.70 and 0.72 respectively. Face and content validity were determinef by expert opinion and construct validity was confirmed through coonfirmstory factor analysis. Descriptive statistics was used for calculating mean, frequency, standard deviation and tables. For the conceptual statistics, structural equation test of Partial Least Squares (PLS) was done using Smart PLS software to test research hypotheses and the goodness of fit. Results showed that there was a significant positive relationship between all the studied variables with the performance, except for entrepreneurial orientation. There was also a significant positive relationship between all studied variables and entrepreneurial marketing, except for market orientation. Also, the fit index for the model was reported GOF=0.62; so the model was identified as a strong fit.