جستجوی مقالات مرتبط با کلیدواژه « mediation » در نشریات گروه « تربیت بدنی »

The present study was conducted with the aim of the relationship between brand love and the immediate purchase of sports customers mediated by hedonistic consumption tendency in Iranian Basketball Premier League players. The method used in this research was descriptive-correlational and based on structural equation modeling. The statistical population of this study was the players of the Iranian Basketball Premier League (men and women) in 2020 (364 people). 146 people were selected as a statistical sample using G-Power software by stratified random sampling. Descriptive and inferential methods and structural equation modeling with partial least squares approach were used to analyze the data. The results showed that brand love, instant shopping and hedonistic consumption tendency were higher than the hypothetical average. The tendency to hedonistic consumption also mediates the partial (not complete) effect of brand love on the immediate purchase of sports customers. The coefficient of determining brand love and instant purchase was equal to 0.390 and 0.446, respectively, which indicated a good fit of the model. Therefore, is better for sports brand managers to identify people who love the brand through continuous monitoring of customers and needs assessment. It is also suggested that sports brand managers use the potential of social media to encourage customers to buy instantly in order to improve instant shopping.

The present study was conducted with the aim of the relationship between brand love and the immediate purchase of sports customers mediated by hedonistic consumption tendency in Iranian Basketball Premier League players. The method used in this research was descriptive-correlational and based on structural equation modeling. The statistical population of this study was the players of the Iranian Basketball Premier League (men and women) in 2020 (364 people). 146 people were selected as a statistical sample using G-Power software by stratified random sampling. Descriptive and inferential methods and structural equation modeling with partial least squares approach were used to analyze the data. The results showed that brand love, instant shopping and hedonistic consumption tendency were higher than the hypothetical average. The tendency to hedonistic consumption also mediates the partial (not complete) effect of brand love on the immediate purchase of sports customers. The coefficient of determining brand love and instant purchase was equal to 0.390 and 0.446, respectively, which indicated a good fit of the model. Therefore, is better for sports brand managers to identify people who love the brand through continuous monitoring of customers and needs assessment. It is also suggested that sports brand managers use the potential of social media to encourage customers to buy instantly in order to improve instant shopping.

The aim of this study was to modeling productivity academic performance based on impulsivity, delayed reward discounting, and social-emotional skills mediated by academic motivation. In a descriptive study of correlation with the present structural equation model, Among the statistical population including all adolescent girls aged 16 to 18 years in Tehran in the academic year 2020-2021, a statistical sample of 350 people were selected by multi-stage cluster sampling method Academic performance, academic motivation and emotional-social competency questionnaire were assessed. Descriptive statistics (Mean, standard deviation, skewness and elongation, etc.) and inferential (Pearson correlation coefficient and structural equations) were used to analyze the data using SPSS and AMOS statistical software. The results of data analysis showed that there is a direct relationship between social emotional skills and academic performance (p<0.01) and academic motivation mediates this relationship significantly (p<0.01). The results of the present study can be used as a framework for designing educational programs to enhance students' academic performance.

significant development of sport in recent decades and its emergence as a huge industry,Leads to complexity of Legal issues in sport. Regarding its unique characteristics, sport has some special rules that make it eminent and distinguished from the other laws and courts. Since the midst of 1970s, mediation has been established by using noncriminal ways to resolve disputes and influenced the criminal justice system. Mediation in sports courts is a kind of benefit in which both sides resolve their disputes through deliberation without attending in a formal court. The court of arbitration for sport has been established by using this approach to provide a fast and low cost method to resolve disputes in the field of sport. This article is addressing introduction and explanation of mediation and its benefits in the field of sports.