جستجوی مقالات مرتبط با کلیدواژه "رفتار گردشگری" در نشریات گروه "جغرافیا"

In today’s world, more people experience elderly, due to the increase in life expectancy and longevity of people in different societies compared to the past. Leisure time significantly, contributes to the lives of the elderly. So, the development of the tourism industry is very important. As a religious site in Iran, Mashhad is considered a tourist and pilgrimage city. This study was conducted to analyze and investigate the significant relationship between the experience economy, the formation of the mental image of the destination and senior tourism behavior to develop senior tourism. The samples include senior tourists who visited Mashhad. A total of 384 questionnaires were distributed and the results were studied considering the COVID-19 pandemic. The reliability and validity of the questionnaires were confirmed. The questionnaires were analyzed through SmartPls and examined to determine the relationship between the variables in the modeling. The results showed that the most important component of the experience economy is aesthetics with a coefficient of 4.08 and the least important component is education with a coefficient of 3.59. The most important component of tourism behavior is the emotional component, with a coefficient of 4.32 and the least important is the cognitive component, with a coefficient of 3.85. The results also show that there is a significant positive relationship between tourism behavior and the components of the experience economy (emotional dimension, cognitive dimension, loyalty, memories and mental image). This relationship is confirmed statistically because the significance level of all the components is less than 0.05.

The purpose of this study was to investigate recreational leisure activities, leisure involvement, leisure habits of citizens in Mashhad, and their relationship with them, as well as their tourism behavior and motivation during the holidays. The research method is analytic. The society included all women and men over 18 years of age living in Mashhad (2 423.102). 600 individuals were selected randomly as multi-stage cluster sampling. The return rate of the questionnaire was 0.79. Data were collected by questionnaires of participation in recreational activities - leisure sport, leisure involvement questionnaire, leisure habit, leisure tourism motivation questionnaire and holiday tourism questionnaire. Confirmatory factor analysis was used to measure the structural validity and Cronbach's alpha was used for its reliability. Descriptive statistics, Kolmogorov-Smirnov, Pearson Correlation and Structural Equation Test were used. The analyzes were performed on spss22 and liserel8.8 software. Leisure involvement in recreational activities of sport had a significant effect on the leisure habits. The leisure habits in recreational activities did not have a significant effect on the tourism motivation. Leisure involvement in recreational activities has a significant effect on the tourism motivation. The leisure habit of recreational activities has a significant effect on tourism behavior. Leisure involvement in recreational activities did not have a significant effect on tourism behavior. Tourism motivation did not have a significant effect on tourism behavior of citizens of Mashhad during the holiday period.