جستجوی مقالات مرتبط با کلیدواژه « swot » در نشریات گروه « اقتصاد »

Considering the high potentials of Mashhad in health tourism development, the aim of this study is to identify the strengths, weaknesses, opportunities and threats of health tourism in Mashhad. For this purpose, first, the key strengths, weaknesses, opportunities and threats of this industry were extracted through in-depth interviews with the experts and authorities of the active units in the field of health tourism in hospitals and health tourism companies in Mashhad. Then, using the questionnaire and SWOT method, the experts' opinions on extracted strengths, weaknesses, opportunities and threats were analyzed. Finally, health tourism supply chain of Mashhad extracted and appropriate strategies were adopted. The results show that among the internal factors, low costs is the biggest strength and weakness in advertising is the biggest weakness. Among the external factors, Imam Reza Shrine is the greatest opportunity, and the presence of great competitors and major challenges with Arab and Western countries are the greatest threats. Due to is being more weaknesses than strengths and the being more opportunities than threats, health tourism development in the city of Mashhad should be pursued through a revision strategy.Mashhad is the second largest religious metropolis in the world with about 30 million tourists annually. Most tourists travel to Mashhad for the purpose of pilgrimage, along with sightseeing and medical services. The spirit of pilgrimage tourism is in fact the healing of the holy site of Imam Reza (AS).Mashhad has great potential in both health tourism sectors, namely tourism and health. In the tourism sector, the existence of hotels, markets, visiting centers, play areas, water complexes and transport infrastructures, etc. can be as structured system to attract the health tourist. In the treatment sector, the presence of experienced physicians, skilled medical staff, equipped medical centers and the most sophisticated surgery in accordance with the science of the day can be the most important capacities in this field. However, there are barriers and challenges to the development of health tourism in Mashhad which have prevented it from achieving its rightful place in employment creation, value added and currency production. Therefore, scientific analysis of the challenges and opportunities of this industry and adopting realistic strategies tailored to the strengths, weaknesses, opportunities and threats is an essential step in the development of health tourism in Mashhad. Although empirical studies have so far examined the issue of health tourism from various aspects, this article has analyzed the health tourism industry with a different approach and from a supply chain perspective.For this purpose, first, the key strengths, weaknesses, opportunities and threats of this industry extracted through in-depth interviews with industry experts including managers and authorities of international patients' admissions to private and public hospitals and managers of health tourism active companies in the city of in Mashhad. Then, by using the questionnaire and SWOT method, the experts' opinions on extracted strengths, weaknesses, opportunities and threats were analyzed and health tourism supply chain of Mashhad extracted. Finally, necessary strategies suggested.Therefore, health can be considered as a factor in people's decision-making abroad, for various reasons. One may travel for special surgeries, while the other may travel only for rest and relaxation (Hui and Wan, 2009: 110).Wong et al )2014) state that health tourists' motivation to receive health care outside their area of residence is influenced by many factors including cost, time, rules and regulations, medical preferences and service availability, quality, Leisure tourism and information availability (Wong et al, 2014: 1).It is predicted that health growth, the so-called health or prevention boom, will be the new "economic power". This is due to lower constraints, higher innovation potential and the focus on customers and their demands and needs (Hofer et al, 2012: 60). On the other hand, health tourism can be a solution while health poverty is one of the biggest problems in developing countries (Bookman and Bookman, 2007: 7).The health tourism industry is the most important subdivision of the tourism industry that has higher economic and social benefits (such as increased employment, exchange and income generation) than other sub-sectors. Mashhad also has unique features and opportunities compared to other cities in the field of health tourism, but due to challenges in this industry has not yet reached its main position. The purpose of this study is to identify the strengths, weaknesses, opportunities and threats of the health tourism industry in Mashhad and to present strategies to develop and improve this industry. To achieve this goal, information was extracted by in-depth interviews with industry experts, then extracted information was analyzed by questionnaire and SWOT method and health tourism supply chain of Mashhad extracted. The results of the analysis show the biggest strengths is the low costs of tourism services and the biggest weakness is weaknesses in advertising and marketing in the health tourism industry in Mashhad. The greatest opportunity is the presence of Imam Reza (AS) shrine and the biggest threats are the presence of great competitors and major challenges with the Arab Western countries. According to the results of this study, considering the weaknesses of this industry is more than its strengths and opportunities more than threats, the development of the health tourism industry in Mashhad should be pursued through a revision strategy. Therefore, the following strategies are suggested:

Due to economic and managerial disorders, metropolitan peri-urban areas have lost their quality and habitability. Aspects and problems diversity on the one hand, and territorial and functional dispersion on the other hand, have made spatial planning problematic. SDI establishment can improve spatial data management and decrease parallel works, through the creation of metadata, standardization, and development of data-sharing policies in Tehran. However, many internal and external factors have made the implementation of SDI difficult. For this reason, the current research has presented strategies to fulfill the requirements of SDI establishment with a pathological approach and using the SWOT method and the analytical network process method (ANP); consequently, the most important strategies are extrapolated as follows: (1) Research for increasing the efficiency in SDI implementation, (2) Geoportal establishment to improve data management due to peri-urban thematic data diversity and (3) Human resource and new technologies development to reduce the dissipation of financial resources in creating parallel and low-efficient systems.

Introduction Achieving the growth and development of society requires creating equal and contextual opportunities and how to use the talents and abilities in it. One of these opportunities is the possibility of the presence and mobility of the disabled people as other people in society; Undoubtedly, people with disabilities are part of the members of any society ,which, according to equality of citizenship rights, need to be present in urban public spaces and create social interactions; So, in this study, due to the importance of the subject, an attempt has been made to design and match this type of spaces in one of the most important and busiest boulevards of Semnan city (the area of Ghaem Boulevard as a readable urban public space) in order to solve problems, increase the presence and safe accessibility of the disabled people to these spaces that are the purpose of this research should be addressed because the city and its spaces are not just a system and physical or natural context, but also the context of human life and a place for the emergence of  people’s abilities and creativity, the realization of goals, and the search for their happiness and satisfaction.Materials and MethodsIn the present study, the type of study in terms of purpose is applied, and the research method in terms of nature is descriptive-analytical and field type. Library and documentary study methods have been used to collect information related to theoretical topics and explain the principles and criteria resulting from this section. The field study method has been used to recognize and investigate the current situation and analyze and evaluate the applicant’s spatial patterns in the study area (conduct practical studies). In collecting field information, methods such as observation, photography, and tools such as a researcher-made questionnaire were used. After analyzing the questionnaires and placing its findings in line with field observations and studies, using the QSPM method to analyze and prioritize the strategies obtained from the SWOT table and then according to the design indicators mentioned in the theoretical framework section, for each of the strategy extracted, executive solutions are expressed to design and adapt and solve problems in the study area and thus increase the presence of people with disabilities.FindingsThe findings of the present study show that in the design and adaptation of urban public spaces in Semnan, such as the area of Ghaem Boulevard, the conditions and needs of the disabled people, especially the physically disabled people, have not been paid much attention and these people in the study area of this research due to many physical problems have many issues and concerns, including lack of easy commuting on sidewalks and streets, lack of ease of access and proper use of public places, spaces and special arrangements for spending leisure time. All these factors have created a disorderly, unhealthy, unsafe, and uncomfortable environment for the presence and efficient use of the disabled people in this area, despite its potential. So, these people rarely enter urban spaces alone. Most of them, due to the lack of suitable conditions for the presence and performance of optional activities, prefer to eliminate this type of activity. They only refer to the area and use it to perform their necessary and obligatory activities.ConclusionBased on the results, it was found that our cities today, due to social, managerial, and physical defects, have spaces for the presence of healthy and capable groups and do not accept the reality of people with disabilities, both physically and socially, and have many issues and problems in various fields. Disabled people in these spaces, despite the existence of laws that claim equal citizenship rights with other members of society, in practice due to corrupt and inappropriate designs and far from the minimum standards,  and the lack of executive guarantee of regulations to create appropriate spaces, they are deprived of being present in the community and having safe and easy access to the public spaces of the city and using the facilities available in it and participating in various activities. Thus, principled design and adaptation and compliance with standards, especially in public spaces used by different groups, is the right of all citizens and requires a comprehensive and binding approach. Also, the results of the present study show that by implementing the following strategies, we can help increase the Presence of citizens, especially the physically disabled people. Solutions include adapting sidewalks, streets, public buildings, and urban furniture elements, revising and adapting the case study based on design indicators and urban planning criteria, and providing the conditions in which all people can use these spaces according to their citizenship rights because the adaptation of urban spaces as a physical context for all people to have equal opportunities to move around the city, access to all urban spaces and perform activities in various fields is a necessity for growth and development between human being and the surrounding spaces and in the whole society. Based on this, it can be said that a society whose development orientation (planning, management, design, etc.) is according to the conditions of all people and responds to their needs and problems is a society in which everyone will have comfortable living conditions and will benefit from it

Charities are among non-profit organizations that are not based on personal profit and pursue charitable and public goals. Being non-governmental, non-profit, non-political, voluntary, and independent are common characteristics of public charity organizations. The current research tries to answer these questions using the SWOT technique: What are the weaknesses and threats of charity organizations in the country? And what strengths and opportunities do they benefit from? What strategies can minimize the weaknesses and prevent those threats from causing harm by taking advantage of the strengths and opportunities in charitable organizations? The results of this research, which used the library method in data collection and content analysis in the inferences, and applied CVI and CVR measurement tools in the validity of the results, indicated that by adopting strategies such as the institutionalization of the public sectors of charity affairs with a network approach, institutionalization of the governance sectors of charity affairs with a network approach, cultural and managerial development in the country's charity sector, and the networking of charitable institutions, the existing strengths will be strengthened, the weaknesses of charity organizations will be reduced to the minimum and existing threats will be turned into opportunities.

Linear economy and circular economy are two opposing concepts in today's world. The basic principles of linear economy rely on the uncontrolled flow of waste consumption and increasing production.In contrast, the circular economy is based on efficient design to eliminate waste with respect to the social, economic, environmental and conscious behaviors of resource consumption.The purpose of this review article is to investigate the differences between the two types of economics, the factors affecting the implementation of circular economy and to present the SWOT circular and linear economics.In this review study conducted in 1399, articles indexed in Irandoc, ScienceDirect and Scopus databases were used.23243 articles (from 14 different countries) were reviewed, which included qualitative and quantitative research from 2019.The results of these searches were refined in stages by studying the title, abstract and complete article. The results showed that the circular economy model, based on its unique infrastructure principles, offers benefits in solving economic, environmental and social challenges, creating sustainable development and more business survival.

Modernizing Iranian cities by extensive street making for the cars and damaging historical passways changed the physical-Spatial structure and historical paths. The Uptown passway of Naraq was not safe from damages that resulted from widening pathways. This research with focusing on the changes applied to the spatial structure of this historical pathway, studying different profiles; Historical district pathology shows that changes made to the city lead to the disarranging cohesive structure of the district and passway, its isolation, gradual destruction of the buildings and generally losing the importance of passway in the city; In contrast, the historical city still has prominent values and need conservation, revitalization, and development. To keep the urban values of the historical pathway with these difficulties, we rely on the derived guidelines from the Nara document and San Antonio statement regarding authenticity and Nairobi recommendation about integrity, conserving and determining authenticity and integrity of historical city in the format of urban systems, accessibility, structure, functional and Visual landscape, defining the specification of the historical city derived from the Washington charter. The extracted guidelines were studied using SWOT analysis. So that any action applied to the historical passway will be based on policies that guarantee the authenticity and the integrity of the historic city. Assessing guidelines by the explained framework shows that conserving cityscape pertinent to its context and reinforcing elements and architectural outstanding patterns in the pathway and the texture around it is among the most important solutions that help reach the goal of this research.

Ecotourism is one of the fastest growing trends in the worldwide tourism industry. The environment has an intrinsic value which outweighs its value as a tourism asset. It is also agreed upon by environmental experts that the three elements, viz., political acceptability, social responsibility and sound environment with a perfect balance between quality and quantity, in tourism development, promotion, can ensure quality tourism and also it is one of the fastest growing trends in the worldwide tourism industry. This paper is inscribed with the aim of investigating ecotourism capabilities in Chamran Park as a green and modern recreational region and tried to evaluate this region as an economic, social, cultural, ecological area. For regarding to the purposes, use two types of strategic management method that are utilized to analyze management solutions are called SWOT method and stakeholder matrix. The results of weighted scores was represented that strength points with weighted scores of 3.25, opportunities with weighted scores 2.52, weakness points with weighted scores 1.94 and threats with weighted scores 1.7 were located in the order of first to fourth positions. Thus, it is afforded to process ecotourism management condition of Chamran Park by evaluating ecotourism capabilities of this region and introduce this region as one of the suburban and urban tourism destinations in Karaj city.

In contemporary Iranian cities, especially in metropolises and industrial cities, there were more attractions for migration, and this is the reason for the emergence of a high percentage of marginalization. However, there is no agreement on the estimate of Inhabitants of marginal areas.  At the moment, there are at least 13 million people according to official statistics and urban experts talk about 22 to 25 million residents that live in these communities. The interview of the head of the welfare organization in June 2022 with ISNA news agency stated that "marginalization is one of the five important and fundamental problems of the country'. Marginalization is the result of many factors and conditions, which often change from city to city, some causes and factors are more or less prominent. Meanwhile, the industrial cities of Iran such as Saveh, Arak, Qazvin, and Isfahan have faced more challenges in this field compared to cities of the same size due to the need for a large and generally unskilled labor force. Saveh has experienced a rapid population increase in recent years due to the migration to this destination, which is caused by the industrial attractions of Saveh in special job opportunities and accessibility location, etc. In this study, various methods have been used by researchers: observations, second data analysis, documents, in-depth interviews with key informants, and finally we used the SWOT technique to identify the opportunities, threats, strengths, and weaknesses in these neighborhoods. The obtained data show that during the last decades, the population of Saveh city has been continuously growing and an important part of this growth has belonged to migration and informal settlement areas emersion so that this form of settlement has surrounded the city, and a population of more than 70,000 people make up a third of the city's area in the form of 22 suburbs. From the economic, institutional, historical, and natural points of view, there are significant opportunities for urban regeneration and the implementation of development-stimulating or flag projects like the existing Emarat Hakem Heritage Complex in West Abdol Abad or the proposed project “the pomegranate garden museum” in Abbas Abad and other development driver’s projects in next communities. At the same time, there are many threats and challenges (housing, environmental issues, health, poverty,…) in this area to achieve a livable city with sustainable indicators.

The present study intends to use analytical and modeling methods to investigate the impact of monetary policy on the value added of the industrial sector with sub-sectors of industry, mining, construction, water, electricity and gas in the Iranian economy during the period 1370-98 , Pay. Based on this, first, using the generalized torque econometrics (GMM) method, the current situation is identified and then, by examining and pathology of monetary policies, to extract strategies and operational strategies in order to achieve the desired situation using the SWOT method. The present study intends to use analytical and modeling methods to investigate the impact of monetary policy on the value added of the industrial sector with sub-sectors of industry, mining, construction, water, electricity and gas in the Iranian economy during the period 1370-98 , Pay. Based on this, first, using the generalized torque econometrics (GMM) method, the current situation is identified and then, by examining and pathology of monetary policies, to extract strategies and operational strategies in order to achieve the desired situation using the SWOT method

Many thinkers see digital economy as a driving factorin today's economy. They are trying to provide solutions to make the most out of it. Given the importance of the digital economy, the present study seeks to first examine what opportunities and threats the digital economy poses for the country of Iran and then to provide certain strategies to maximize the use of digital economy opportunities and counteract those threats. For this purpose, the required information and data were collected through library studies, document analysis and field studies including interviews and questionnaires. Then, data analysis was conducted through SWOT method and DEMATEL technique and therelevant strategies were presented. Finally, according to the results of the research, there have been identified and investigated 5 internal strengths against 3 internal weaknesses,and 7 external opportunities against 5 external threats. Then, by comparing internal strengths and external opportunities, internal weaknesses and external opportunities, internal strengths and external threats, and internal weaknesses and external threats, eight strategies were presented for exploiting the digital economy in Iran's economic environment. Finally, 20 internal and external factors extracted through SWOT technique were compared using DEMATEL for causality viewpoints. The results showed that the highest effectiveness is related to the factor of "Growth and development of electronic commerce" and the highest influences is related to the factor of "massive investment".

This research is based on a descriptive-analytical method and utilization of available resources in the field of smuggling and its damages and how to combat it in the country as well as a comprehensive study using SWOT analysis. The results indicated that the most important strength of Iran's fight against trafficking in society is the existence of a large number of experienced knifes in the country enjoying a 0,62 weight rating. First is the lack of basic cultural work in the field with a weight rating of 0,42 in the first place of weaknesses, paying attention to issues of trafficking especially in public affairs and extracting them and thinking of a tactic in this field with a weighting of 0,6 highest. It has the weight and, first of all, the opportunities available and the lack of strategic, attractive and competitive planning against the enemy's hostile actions. Trafficking of goods with a score of 52/0 weight in the first place threatened. The most important strategies that can be mapped in this area are: Establishing the basic planning and structure to optimally exploit the multiplicity of qualified personnel in order to clarify and inform on the issues of trafficking in goods and its damages, the basic local and national efforts in explaining the issues. The essentials of trafficking in goods and its harm and its presentation to the community and the development of a local and national perspective document and the use of modern media to counter enemy propaganda in the field of trafficking in goods and to carry out cultural, social and economic measures to prevent it. Trafficking.

It has been a long time that selecting and optimizing strategies for financing and incrementing the income diversification of public universities is becoming challenging. The aim of this study is to prioritize optimal strategies for financial autonomy of public universities in Tehran with qualitative-quantitative approach. The methodology of the study is Descriptive-analytical in which the data from interviewing 20 expert in higher education was gathered and organized. The optimal strategies were obtained using SWOT technique. In the next step in order to determine the priority strategy in current situation of universities the TOPSIS technique is used. The findings illustrate six strategy for financial autonomy of universities. the “improving the research infrastructures” strategy with 0.63 closeness coefficient of each alternative is the first strategy and the second strategy which can lead the universities to gain more nonpublic revenue is “revenue diversification” with 0.61 closeness coefficient of each alternative. The prioritized strategies indicate that financial autonomy of begins from rethinking and managing the internal processes of universities.

Optimal tourism management, particularly in less-prosperous areas, is of great importance in absorbing capital from this industry. Chaharmahal and Bakhtiyari Province is one of the natural tourism areas in Iran. Despite having proper natural and environmental potentials to take advantage of tourism benefits, it has remained unknown and less prosperous; therefore, one of the approaches that can help to improve profitable managerial styles and attitudes. The present research is descriptive-analytical in terms of purpose, using David’s Comprehensive Strategic Management Model and SWOT technique to develop strategies and QSPM to prioritize selected strategies. The research data was compiled from 120 tourism experts, officials and managers of Chaharmahal and Bakhtiari using Delphi technique. The results identified and determined mission, vision, qualitative and quantitative goals, and presented a strategy to develop tourism industry of the province. The results of evaluating the internal and external factors of tourism industry of the province indicated that the tourism industry of this province is weak and had no proper reaction to external factors. However, after identifying and prioritizing the strategies with QSPM matrix, it was specified that launching Internet sites for marketing tourist attractions in the province has the highest priority among selected strategies.

In the third millennium and the urban world, achievement to development requires cities that they were mentioned as development engine until a few decades ago and today, they are introduced as knowledge-based cities. Such cities have a kind of economy based on knowledge and sustainable cities that their citizens live in comfort. In other words, a knowledge-based city is one aiming to achieve wisdom-based development. This important issue is done by creating, dividing, updating, and measuring knowledge continuously. In order to achieve to this purpose, citizens’ constant interaction from one hand, and interaction among them and people in other cities or urban economy from other hand is necessary. In the meantime, industrial cities, as economically and demographically important places, are very important since they are alternatives to achieve to knowledge-based cities because of their direct relationship with technology, science, job creation, and revenue creation. Thus, this research tries to evaluate feasibility of industrial cities to achieve to knowledge-based development with the aim of multiple analyses socially, economically, environmentally, institutionally etc. of industrial cities. Thus, city of arak, as one of the industrial hubs in the country, was investigated. Research methodology was descriptive-analytical by using decision-making techniques of SWOT and PESTLE. In this regard, it has been tried in this research to examine indicators of knowledge-based city in Arak, to realize abilities and limitations of city of arak by using strategic planning techniques and evaluating status, to investigate whether industrial cities, such as Arak, have necessary potential to become knowledge-based city, and to determine strategies to achieve to knowledge-based city. The findings indicated that city of Arak is able to become a knowledge-based city.

Currently, old textures are one of the main problems in many cities and even villages in our country. The specific feature of these textures makes it necessary to be considered from different aspects. This study is trying to find strategies to improve and organize old texture in the Shahidgah neighborhood of Ardabil. It also aims to plan and design in accordance with the existing status and consistent with strategic priorities. In this regard, using review of documents and field surveys, existing status of the neighborhood were evaluated using SWOT analysis and planning strategies. Continuing with the quantitative models used, organizing strategies are prioritized. Finally, five design alternatives presented in accordance with texture requirements. Findings indicate that the organizing of the studied area should adopt a systematic approach for 4 dimensions of physical, economic, social and environmental interventions to deal with. The preferred alternative has tried to organize and remove the ruined buildings in the middle of the area, a closeness be created and the central space is used to create a neighborhood center.

New theories in empowerment have been focused on the role of spontaneous solutions of suburbanites in the recent years. One of the scientific strategies that inhabitants of informal settlements use for solving the problems of marginalization is to choose informal economy and spontaneous jobs. This research has descriptive-analytical approach emphasizing on questionnaire in order to study the role of such occupations as a solution arisen from these societies in order to relieve the issue of informal settlement among informal habitats of Hesaramir in Pakdasht. Cochran Formula was used to determine sample size. 25303 people of total population of Hesaramir were considered as a statistical population; therefore, 378 people were selected. SWOT technique indicated that development of spontaneous jobs in the informal settlements of Hesaramir of Pakdasht has very high strengths (3.33 scores in terms of internal factors and 3.34 scores in terms of external factors). One sample t tests and chi-square were used to analyze the questionnaires. Chi-square test results showed that there is a significant relationship between the gender of the studied people and tendency to spontaneous jobs with the probability of 95%. T and Kolmogorov-Smirnov tests were used to show the impact of spontaneous jobs on economic recovery. The results of Kolmogorov-Smirnov test indicate that tendency to such jobs has leaded to the improvement of economic situation. T-test indicates the significance level less than 0.05 showing the impact of these jobs on the improvement of economic situation.

The production of gold ornaments and artifacts is a local and national industry. Isfahan is one of the major metropolises which it has the first rank of gold industry, jewelry and silver in Iran. Obtained value added in this industry is not in a good position than other industries in Isfahan, however. Thus, more attention to this valuable industry will result in more development and growth and economic progress in Isfahan as well. Hence, the researcher tried to present an integrated framework in order to develop appropriate strategies in this metropolis which will help the growth and survival of the industry. For presenting a comprehensive framework strategy, SWOT has been used for determining the factors in this study. Major factors have been selected by using fuzzy linguistic variables and multi criteria decision making method. Using these factors, necessary conditions for enhancing value added obtained from this industry may be enhanced and more share of global markets will be gained.

Ecotourism, as a modern phenomenon, with a tourism purpose behind, involves observation of and enjoying nature as well as natural and cultural phenomena and landscapes and it can be referred to as one of the new sources of income to serve the purpose of sustainable development. Hence, identifying the capabilities and the methods of developing ecotourism is of great importance in various geographic regions. To this end, the current research investigates into the feasibility of developing ecotourism in the city of Ramsar. The required data were collected via utilizing library research and English references as well as via referring to the related literature and have been analyzed through SWOT-FANP and FUZZY Techniques. The results help identifying existing potentials and weaknesses in the city of Ramsar and showing the fact that what minimizes tourism attraction barriers and maximizes domestic and foreign investors in line with economic development are primarily qualitative and quantitative enhancement of welfare and service facilities provided concerning the location of the city in the context of the nature and then exploiting all potentials of the city, including historical, natural and etc. Also, suggestions will be made improving ecotourism in the very region.

The spatial structure of a city is the result of current spatial processes in a city and in a long run، has close relationship with the efficiency of urban development. Such a concept has a significant effect on the quality of competitiveness، livability، desirability، and the environmental invulnerability of the cities. In this regard، formulating a sustainable spatial structure depends on such factors as the justifiability of functions mixing، providing ease of transfer and access، justifiability of public transport and the extent of adaptation and flexibility، environmental quality، and observing the distance between business and residential centers، etc. The applied study، aiming at identifying and assessing the features of the spatial structure of the city of Sari، with a strategic approach، has been conducted in the framework of the concept of sustainable development in 2012. The research method was descriptive-analytical and the required data were collected via a questionnaire. In line with the purposes of the study through SWOT technique، strengths، weaknesses، opportunities، and threats of the urban spatial structure have been analyzed، and، then، to achieve a sustainable spatial structure، appropriate policies and strategies have been offered. Experiential analysis in the case study indicates that the current spatial structure of the city of Sari does not comply with sustainability indexes.

Nowadays, tourism, as a new-fledgling industry, has a lot of economic, social, and cultural effects. In this regard, residential areas, as important centers for economy, culture, service, etc. are of great importance for tourism-related activities. In order to achieve the objectives for sustainable development in tourism, considering its social, cultural, economic, environmental, and natural dimensions, a multilateral systemic analysis seems indispensable. The city of Maraqeh, due to natural, historical, and cultural potentialities, enjoys a high capacity and, through proper planning and identifying advantages and detecting its tourism limitations, attaining a sustainable development is not far to reach. The current article aims at planning strategies for the development of tourism industry in Maraqeh to attain sustainable development. The research method was analytic-descriptive and the data were collected through library sources, document, and field studies. To analyze data based on theoretical principles and field research, the strengths, weaknesses, opportunities, and threats have been determined and strategies have been offered. The results show that the city of Maraqeh enjoys high potentials in tourism both history- and culture-wise and through strategies to develop tourism which requires a comprehensive planning to redefine SWOT, the development of tourism industry in this city is to come.