جستجوی مقالات مرتبط با کلیدواژه « Customer Experience » در نشریات گروه « حسابداری »

The purpose of this study is to investigate the effect of providing a brand dependency model based on brand experience in shopping malls and malls, taking into account the role of Activity Base Cost. For this purpose, in the first study, to identify the components of customer experience management components on brand loyalty from Grounded Theory approach, and in the second study, the model test was used using quantitative method. Protocol and Semi Structure interview with twenty senior managers was first tools to gathering data the, and in a quantitative method, required data was collected from 384 customers and analyzed by Amos software.The researcher conducted 20 interviews, theoretically saturated, and finally extracted 156 open source codes. Based on the theoretical literature, the researcher conducted axial and selective coding and presented the results in six main dimensions and thirty sub dimensions.The researcher presented her research in the form of a model including six main dimensions: brand afttachment, brand experience, brand loyalty, Activity Base Cost, shopping malls and properties, and finally customer satisfaction and twenty-nine sub-items.The results show that the activity base cost process for customers will lead to trust and loyalty to the brand.

The purpose of this study is to propose the model of Manage customer experience management on on Costing Process brand loyalty by considering the role of mental Involvment.In this study; the researcher used a mixed method. In this research, the researcher has used a combined approach. For this purpose, in the first study, to identify the components of customer experience management components on brand loyalty from Grounded Theory approach, and in the second study, the model test was used using quantitative method. Protocol and Semi Structure interview with twenty senior managers Home Appliance was first tools to gathering data the, and in a quantitative method, required data was collected from 300 customers of four public and private banks and analyzed by Amos software. The researcher conducted 10 interviews, theoretically saturated, and finally extracted 102 open source codes. Based on the theoretical literature, the researcher conducted axial and selective coding and presented the results in six main dimensions and thirty-three sub dimensions. The researcher includes six main dimensions: brand satisfaction, customer experience, brand dependence, strategy, brand trust, customer support of the purchase and thirty-two sub-dimensions. The results also showed that customers' mental conflict in products with high and low involvment conflict leads to trust and loyalty to the brand, because loyalty to the brand is emotional and cognitive in nature.