جستجوی مقالات مرتبط با کلیدواژه « شهر تبریز » در نشریات گروه « مدیریت »

Nowadays, destination marketing strategies are used in cities in order to attract more tourists. One of the most important of these strategies can be mentioned branding using prominent signs and symbols of a city. The aim of present research is investigating importance of branding in development of urban tourism, this research has identified effective criteria and indicators for transformation of an urban symbol into a tourism brand with a descriptive-analytical method. Based on theoretical foundations and literature review, main influential indicators in branding tangible attractions of Tabriz city were identified and extracted. Then, using the fuzzy Delphi method, identified factors were screened. In next step, pairwise comparisons were made and sent to 15 experts and experts in field of tourism to answer. After receiving the experts' answers, 250 available tourists were interviewed and their questionnaires were evaluated using AHP method and weights of criteria were determined. Then options were ranked by TOPSIS method and appropriate element was selected to be introduced as tourism brand of Tabriz. Results of research indicate that according to multiple criteria considered by the experts, Blue Masque is the first place, Arg-e-Alishah is the second place, Maqbar al-Shoara is the third place, Municipal Building is the fourth place, El-goli Building is the Fifth and finally, Yanqin Tower is the last rank with the lowest score.

his study aims to identify the effective factors and provide a model for the development of urban smart tourism in Tabriz city with a marketing ecosystem approach. The qualitative approach with the content analysis method was used in this regard. The field method with the in-depth interview technique was used to collect the required data while studying the library resources. The interviews continued until theoretical saturation was reached. In total, 16 experts in this field were interviewed by snowball sampling. MAXQDA software was used for content analysis. The findings of the research indicate that 33 subthemes in the form of five main themes include marketplace (global developments in the tourism market, public relations, promotion, etc.), technology (developments in the field of technology, upgrading purchasing systems, dynamic response systems, etc.), socio-economic (smart financial transfer, financial transparency, acceptance of innovation, etc.), geopolitics (strengthening Iran's tourism competitors, etc.), and environmental (smart management of resources, environmental crises, sustainability, etc.), form the model of urban smart tourism development in Tabriz. This research showed that the development of smart urban tourism at the international level has a higher complexity than domestic tourism. Managers of urban destinations can benefit from the results of this research, including the use of fifth-generation tourism, infrastructure development, increasing government support, developing smart projects, benchmarking and more cooperation with the world's leading smart cities and increasing the participation of local people to advance their development goals

The first day of school or class - even the first few minutes - makes or breaks a teacher. Therefore, the first days of Academic year always bring their own challenges for new teachers. Successful teachers have a script or program ready for the first day of school because the work and activities done in the first days of school determine the success or failure of the teacher in the rest of the school year. Therefore, the aim of the present study was to identify the factors of the effectiveness of novice teachers in the first days of school from the perspective of primary school teachers. The approach of this research is inductive and a qualitative method was used to conduct it. The type of field research and phenomenological study method was used. The statistical population of the research was novice primary school teachers in Tabriz city, 31 teachers were selected by purposive sampling method. In this research, content analysis was done in order to classify the data. The findings showed that 12 factors have an effect on the effectiveness of novice teachers, which include the way of entering the classroom, the appearance of the teacher, self-introduction, explaining the evaluation method, determining the rules, creating an emotional and friendly relationship, getting to know the students, welcoming From the opinions of the students, appropriate design of courses, positive expectations from students, general knowledge and specialized knowledge.

In recent years, the tourism industry has become one of the most lucrative industries in the world and there is intense competition among many countries to attract tourists. Meanwhile, medical tourism, as one of the indicators of health tourism, is a growing phenomenon in the 21st century, which has one of the fastest developments in the tourism market. It also has high economic and social benefits for the destination country and city. Tabriz is a university city and one of the educational and research hubs of the country in medical sciences and welcomes medical tourists from countries in the region that face obstacles and challenges in this industry. The research method of the present study is descriptive-analytical and the method of data collection is documentary and field information. The statistical population of this study consists of the staff of the General Directorate of Cultural Heritage and Handicrafts of East Azerbaijan Province, professors of the Faculty of Planning and Environmental Sciences of Tabriz University and physicians and specialists of public and private medical centers in Tabriz. In three weeks, 70 questionnaires were completed, of which 67 were suitable for use; The reliability and validity of the questionnaires were calculated using Cronbach's alpha coefficient and analyzed by structural equation modeling with partial least squares (PLS-SEM). The evaluated variables, barriers to medical tourism were extracted from the summary of previous studies. The results showed that the barriers to medical tourism in Tabriz according to the path coefficients of the variables are: Language, communication and advertising barriers with a path coefficient of 0.271 in the first place has the greatest impact on the lack of development of medical tourism and the rest respectively Barriers to specialized manpower with a coefficient of 0.230, barriers to policy-making, legislation and monitoring and evaluation with a coefficient of 0.205, economic barriers with a coefficient of 0.189, barriers to facilities and infrastructure with a coefficient of 0.187 are in the next ranks. The results of this study show that except for the variable of manpower barriers, other variables have a role in the lack of development of medical tourism in Tabriz.

The "place" attitude has been expressed as an important component in many fields of knowledge and professional activities. However, little attention has been paid to this concept in tourism that place is a main element. The sense of place enables tourism destinations to maintain their own unique nature and to attract tourists. By studying the theoretical framework of the subject, the dimensions of the sense of place have been categorized into three physical, semantic and functional dimensions, and human interaction with these three elements forms the sense of place. On the other hand, in recent years, tourism market of Tabriz has grown significantly and multi-sensory attraction in the city can increase domestic and foreign tourists. Accordingly, in this research, the sense of place has been measured with three physical, semantic, and functional dimensions, and its relation with attracting tourists has been investigated. Also the research aims to investigate the relationship between the sense of place and attracting tourists in Tabriz city to answer the question whether there is a relationship between the sense of place dimensions and attracting tourists in Tabriz?

The type and method of this research is applied and descriptive-analytical one and also it is a survey in the form of a questionnaire. The study area is Tabriz city. It is the most visited city in northwestern Iran, one of the historical capitals of Iran and the current center of East Azerbaijan province. The statistical sample of the research includes tourists who visited Tabriz from summer 1397 to spring 1398.The sample size of tourists by using of the Cochran formula was estimated to be 384 people and SPSS and PLS statistical software programs have been also used to analyze the data obtained from the questionnaire.

In this study, the average age of the respondents was, 20.1% under 20 years old, 29.7% between 29-20, 33.6% between 30-39, 20.8% between 50-40 and 14.1% above 50 years old,respectively. Most people had a bachelor's degree (37.5%) and a private job (31% of respondents). Also, 48.4% of the statistical sample have stayed in Tabriz for more than two nights and 47.9% of them have visited Tabriz for the first time. Most of the research indicators have substantially expressed the research structure. Among the indicators related to the physical dimention variable, "facade" (0.76) and "element" (0.72) had the highest factor load and "Permeability" (0.35) and "Color" (0.35) had the lowest factor load Due to the path coefficient, the intensity of the relationship between the semantic dimension variable and tourist attraction to the value of (0.37) is higher than other  variables.The t-value between the physical, semantic and functional variables with the tourist attraction variable is 3.79, 4.7 and 3.57, respectivelythat indicates a significant relationship between mentioned variables at the 99% confidence level.

The results of this research show that there is a significant relationship between the physical variable of the sense of place and attracting tourist. Also, there is a significant relationship between the semantic and functional variables of the sense of place with the attracting tourist variable. The semantic variable also explains more than the other two variables of the dependent variable changes, and the physical and functional variables are the next priority. The results of the study can be used to identify important indicators of the sense of place that are extremely notable in attracting urban tourists. It can also be considered by tourists and urban planners. According to the physical dimension of the sense of place expresses 31% of the tourist attraction variable, so it indicates the importance of this dimension in attracting urban tourists. The urban elements and building facades indicators are effective on encouraging visitors to walk around the city, and the "permeability" and "color" ones have the lowest factor load. It was also found that the semantic variable with more impact than other variables expresses 37% of the changes in the attracting tourist variable that indicates the importance of maintaining sense in the city for tourists. In this variable, the beauty and legibility of the city have become more important for tourists. But the collective/ individual memories and security indicators, as compared to other indicators, require more attention. Among the indicators of functional variable that describes 26% of the changes in tourist attraction, tourist satisfaction, recreational diversity and compliance with expectations demonstrate the highest amount, and the event indicator had the lowest factor load. This indicative that there is the lack of local events and ritual in Tabriz city. In fact, Tabriz has performed very poorly in terms of them.

Introduction 

The tourism industry is one of the most lucrative and at the same time healthy and clean industries for the economy of any country. This prosperity industry represents the political, economic, social, security, cultural and scientific stability of the world. In other words, the tourism industry, with its unique privileges, simultaneously provides several goals in the national space of a country. While other industries just provide part of the desired goals. Medical tourism as one of the dimensions of tourism contributes to the sustainable development and dynamism of countries. This type of tourism is in the center of attention of many countries due to its low cost and high income, and many developing countries are making big plans for the development of this industry. Iran is considered as an important destination for medical tourism in the world, especially in the Islamic world, with its specialized human resources and advanced medical facilities and due to its high capacities in attracting medical tourists. Due to the importance of medical tourism and the existing potential in Tabriz city and the fact that Tabriz is one of the most important cities in terms of medical tourism, so this study was intended to analyze the effective components on the development of medical tourism in Tabriz. 

Methodology:

The research type is applied and its method is descriptive-analytical. Data collection was through books, articles, dissertations and related researches and field data and questionnaire (based on Likert scale). Also, the statistical population of the study consists of medical tourists in Tabriz in 2019. The statistical population was 132,125 people. Cochran's formula was used to determine the sample size which according to it, the sample size is 384 people. In the present study, simple random sampling method has been exerted. Questionnaire data in SPSS software were analyzed through Spearman correlation coefficient and regression test.

Result and discussion :

According to the relationship between price and development of medical tourism with respect to the R-value, which is -0.986, and this value is less than the critical value of Spearman with a degree of freedom of 383, which is 0.001, so there is an inverse and negative relationship between prices and the development of medical tourism. However, regarding the relationship between the quality of medical services and the development of medical tourism at a significant level of one domain, the significance level of Spearman test was 0.000, and this level was less than the minimum significant level of 0.05, and also calculated according to the R-value which is 0.869, and this value is greater than Spearman's critical value with a degree of freedom of 383, which is 0.001, therefore, there is a significant relationship between the quality of medical services and the development of medical tourism. Regarding the relationship between culture and the development of medical tourism, according to the R-value, which is 0.720, and this value is greater than Spearman's critical value with a degree of freedom of 383, which is 0.000, therefore, there is a significant relationship between culture and development medical tourism in Tabriz. Concerning the relationship between medical facilities and equipment and the development of medical tourism, this level was less than the minimum level of 0.05, therefore, there is a significant relationship between medical facilities and equipment and the development of medical tourism in the city of Tabriz. Finally, the relationship between information technology and the development of medical tourism is calculated according to the R-value, which is 0.834, so there is a significant relationship between information technology and the development of medical tourism.

Conclusion:

 Tourism makes up the bulk of a country's foreign exchange earnings. The growing industry ranked third in international trade in 2000, according to the World Trade Organization. It is known as the world's largest industry after oil and automobile manufacturing. One of the types of tourism is medical tourism. According to the World Health Organization in 2004, about $ 50 billion is spent annually on the treatment of patients in the region in European and American countries. Attracting a percentage of this amount can have a significant impact on the medical tourism economy of Asian countries. As the research results show, the price of medical and tourism services as well as the quality of medical and tourism services, culture and facilities, medical tourism facilities and equipment, and information and communication technology are among the effective factors on the development of medical tourism in Tabriz metropolis. Therefore, in order to develop this industry, it is necessary to make the price of medical services and tourism transparent; increase the quality of medical services and tourism; increase and promote the culture of tourism; utilization of medical and tourism facilities and equipment with high technology and international standards; and utilization of information technology in the fields of medicine and tourism to benefit from the extraordinary advantages of this industry in order to create employment and currency for the country.

Nowadays the tourism industry has turned as critical section of the economy. In order to extend this industry, developing the required infrastructure can be considered as very important issue. The main objective of this research is to analysis the urban infrastructure and tourism hospitality in Tabriz city. For this to happen, variety of data (e.g. population, social, economic, urban infrastructure, tourism hospitality and etc) where taken into account. The research methodology was established based on Geographical Information Systems (GIS) and its spatial analysis such as multi criteria decision analysis MCDA. The relevant criteria were ranked using analytical hierarchy process. Accordingly, the sensitivity and uncertainty analysis using Mont Carlo simulation and global sensitivity analysis were applied to identify and remove uncertain weights. Results were achieved using GIS aggregation functions for mapping the tourism hospitality radiances assessment in Tabriz city. Results indicated that the central section of the city (e.g. Bazar of Tabriz) has already sufficiently developed from the tourism hospitality perspective. While, the suburb area, where tourism destinations are distributed (e.g. Magbartolashara) still required further attention from the decision makers and authorities. Results of this research are great of important for identifying the critical issues and challenges for tourism industry in Tabriz city. Results are also represented a new approach for GIS based tourism hospitality assessment by means of proposing a sufficient methodology with critical steps such as sensitivity and uncertainty analysis. The proposed methodology can be applied for future GIS based tourism mapping.

Nowadays, tourism industry is one of the main economic activity among the countries. Tourism help countries to improve their infrastructures, services, and as a result, it generates a lot of activity and job creation. One of the more recent and important branch of tourism is health tourism, in this form of tourism, tourists go to medical services. Health tourism, as a branch of tourism, has many positive economic effects, especially that it has been emphasized on job creation in Iran. Considering the position of Iran in the Middle East and the potential in health and cure system, it is necessary to pay more attention to this industry in today's competitive world. The metropolis of Tabriz, the biggest city in the north west of Iran and its close proximity to the provinces of West Azerbaijan, Kurdistan and Ardabil and the nearby Caucasian countries, has provided a good place to attract health tourists by introducing its abilities for absorbing of tourists from the above mentioned cities. The intention to revisit the tourism destinations is one of the important factors which determining the success of tourism destinations. Investigating the factors influencing the intention of tourists to visit tourism destinations can help tourism manager and planners to achieve the success of tourism destinations. Therefore, the purpose of this study is to investigate the effect of the great value of health services in Tabriz on the intention of revisiting this tourist destination among health tourists traveling to Tabriz. this study has four hypotheses; - The destination image of Tabriz medical services has an effect on loyalty to this tourism destination -The perceived quality of health services of Tabriz effects on the loyalty of visitors. -The perceived value of health services of Tabriz has an effect on the loyalty of visitors. -The satisfaction from health services of Tabriz effects on the loyalty of visitors. Many researches have dealt with the health tourism in recent years but in the case of Iran and especially in Tabriz there is a few researches; this fact point out the value of study in this field.

The statistical population of this study included tourists visiting health centers and hospitals of Tabriz in the summer of 2018. About 385 of them were randomly selected as samples. Data were collected via a 45-item questionnaire. The validity of the questionnaire was evaluated by using of content validation and the reliability was assessed based on Cronbach's alpha test. SPSS software was also used to analyze the data. The questionnaire was made up from five variables such as destination brand image, effect of destination image, perceived quality of health services, perceived value of health services and satisfaction, which every variable had its own indicators. These indicators were extracted from literature review. For the first variable, eight indicators were used. The second Variable had 12 indicators and for the third, fourth and fifth variables; twelve, six and seven indicators were applied, respectively. Then the data were analyzed, at first the normality test were used based on K-S normality test. Because of the test result which showed abnormality of data in this research we applied the nonparametric statistical methods. Hence at first Spearman’s correlation method was exerted. Then multivariate linear regression was applied for analyzing.

From 385 people which were the research sample; about 57.7 percent were male and 42.3 percent were female. Exploring of sample age showed that 40.5 percent of samples were in age 18-29 years' old which were highest frequency in the sample, and about 92.2 percent of samples were from northwest and west of country. The first analysis which was applied on the questionaries' answer, was Normality checking, in this research we used K.S method for evaluation of normality, the result of this analysis indicated that the data which gathered from questionnaires were not normal, so Spearman correlation test was used. The result of correlation analysis demonstrated that between destination image and loyalty had correlation rate about 0.657, and for perceived quality and perceived value with loyalty the rates were 0.724 and 0.753 respectively. Finally, correlation rate for satisfaction and loyalty was 0.689. All coefficients were significant at the level of 0.95. Multivariate linear regression showed a general correlation coefficient between the variables equal to 0.63. The result for F test was about 166.893.   

The main goal of this research was to investigate the effect of brand equity on the absorption of visitors and tourists in the health services field.  The Intention to revisit is one of the main factors in sustainability of tourism. Many factors could influence the intention to revisit.  The research findings showed that there is a positive and significant relationship between destination image, perceived quality, perceived value and satisfaction with tourists' loyalty. Actually these factors effect on the intention to revisit. Among the mentioned variables, satisfaction index with 31%   beta coefficient had the greatest effect on the loyalty of health tourists to Tabriz health centers. And the second more important variable had 26% beta coefficient, which was perceived value. For the third variable i.e. perceived quality, the beta coefficient was 23%. Finally, the lowest beta coefficient was related to the destination image variable. As the results revealed the main factor which could effect on the health tourism trend and brand image of Tabriz is satisfaction of health services on one hand, that means services providers must pay more attention on this factor. On the other hand, the perceived value and perceived quality are the second more important variables, beside the satisfaction for health providers. The results of this study were in line with previous research, so that satisfaction was emphasized in the research of Hutchinson et al. (2009) as well as in the studies of Williams and Sutter (2009).

This study describes the role of tourism on the quality of life for residents of the city of Tabriz based on a Structural Equation Modeling (SEM) that represents a direct connection between the impact of tourism, the realm of life and the quality of life for residents. LISREL and SPSS software are applied in this research. This research is applied and analytic and questionnaires are used for data collection. The statistical society is, the residents of over 15 years old of Tabriz. Cochran method is used for sample size determination and Choronbach alpha has tested the validity and reliability utilizing of the questionnaire. The research findings showed a significant relationship and verified hypotheses of economic impact of tourism on the territory and material prosperity with /29 ratio, social impacts of tourism on the territory of the local community with /31 ratio, the cultural impact of tourism on the territory of emotional well-being by a ratio of /26, environmental impacts of tourism on the territory of the welfare and safety by a ratio of /46, economic impact of tourism on the overall positive quality of life with a ratio of /10, as well as the cultural impact of tourism on the overall positive quality of life /30. The Impact of the material prosperity was positive on the overall quality of life with a ratio of /05, the impact emotional well-being on the overall quality of life was /49 and the impact of the realm of welfare, health and security had a ratio of /19 on the overall quality of life. The main assumption of the theoretical model of research verified the direct impact of tourism on the overall quality of life with a ratio of /80. The findings showed that there were positive relationships between the impact of tourism and certain spheres of life. This means that when positive perception of resident’s increases of the economic, social, cultural and environmental tourism, their satisfaction and material prosperity, community well-being, emotional and health and safety also increases, which increases the overall quality of life.

Over the years, therefore, creativity has therefore been repositioned in tourism studies from a narrow market niche related mainly to the arts and craft products into a much broader phenomenon which touches a wide range of tourism activities. This broadening view has been accompanied by analyses of activity as a general force for tourism development and so the popularity of creative tourism is growing. Today's tourists are tired of repeating, and they are looking for experience and new feeling. Creative tourism activities allow tourists to learn more about local skills, expertise, traditions and unique qualities of the places they are visiting. . In this research, the capacity of creative tourism in Tabriz city has been studied. Variables related to creativity, including creative class, creative economy, creative city, creative tourism, were collected from Various researches and a questionnaire was arranged and distributed among 60 tourism experts in the city and then with Using factor analysis identify hidden factors in the development of creative tourism, finally, out of 29 variables, five factors of quality of life, creative talent, social capital, informative environment and limitation of development of creative tourism was extracted from the perspective of the experts of this city. This city with investing in cultural affairs and the richness of urban space and the quality of educational affairs, being successful in attracting the creative class and development creative tourism. Finally this city becoming to creative city.

The tourism industry plays an important role in the economic cycle of the countries, and predictions made by some global organizations show that the tourism industry will play a more important role in the urban economy over time, In this regard, the aim of this study is to identify factors affecting the growth and development of tourism of Tabriz city. The present research is based on the nature of applied one. Data gathering was done through a questionnaire. it was developed based on five economic indicators, infrastructure, socio-cultural, services and diversity of environment and brand., validity and reliability were calculated for different dimensions by Alpha-Cronbach's test. The statistical population of this study is one million domestic tourists who traveled to Tabriz city in 1396 ., 384 Sample were selected with a 0,05 error rate and 95% confidence intervals, Using the Cochran formula. To analyze the data of the questionnaire, the exploratory analysis based on the principal components and Kruskal-Wallis test was used in SPSS 24 software. Finally, the analytical analysis summarized the variables of research in 14 factors, which explained 62.26 of the factors that affecting the growth and development of tourism of Tabriz city. The results show that the first factor in the prosperity or lack of prosperity of tourism in Tabriz in relation to advertising or lack of advertising of touristic attractions in Tabriz, socio-cultural issues, including language and different life style in Tabriz, quality of Services and hospitality of the host community has a great effect on the tourism promotion and prosperity of Tabriz city. Also, the results of the research showed that The effect of research indicators versus the research hypothesis on tourists with different income and education groups is the same.

According to a report from International Tourism Organization, after oil industry tourism industry, as the second prosperous industry of the world, is followed by many revenues for different countries and on the other hand whereas it has been converted into the widest industry of world therefore it is turned into one of the integrated elements in contemporary human life as well. In the course of taking economic strategies and policies, valuation of touristic zones in cities is assumed as one of the foremost contexts of development and planning of tourism industry. Elgoli and Baghlar Baghi Parks locating in Tabriz in Eastern Azerbaijan Province are some of important touristic regions of this city due to possessing a lot of attractiveness. Thus, study on touristic value of this region may be efficient in prediction of requirements and removal of shortages and developing tourism in this city. The method of current research is of descriptive- analytic type. The present study aims to estimate touristic value of Elgoli and Baghlar Baghi Parks using CVM conditional valuation technique where in this regard it examines the effective factors in acceptance of tendency to pay for visiting of these parks by means of LOGIT model and double- choice questionnaire. Using randomized simple sampling method, 320 samples were selected from Elgoli Garden and 150 samples from Baghlar Baghi Garden. The results of study indicate that 65% of visitors in Elgoli Garden and 67% of visitors from Baghlar Baghi were inclined in payment of fund to visit these touristic attractive regions. These variables include offered fund, educational degree, income, satisfaction, family dimension, age, and gender which are effective factors in probable acceptance for payment for these parks by the visitors. The average fund for which the visitors are inclined to pay to use touristic services by any person is 12’000 Rials and 10’000 Rials respectively to visit Elgoli and Baghlar Baghi Parks. By considering this mean payment rate, the total annual recreational values are estimated 1’069’409’952’000 Rials and 63’894’732’000 Rials respectively for Elgoli and Baghlar Baghi Parks. Thus with respect to high value and importance of these parks, the planners should more notice development of tourism and enhancing welfare for the visitors of this region.

The purpose of this research is to investigate the key factors affecting the image formation of Tabriz city from the viewpoint of the local tourists who visited Tabriz. The main tool for collecting information is a questionnaire. To this end, 384 questionnaires were distributed by simple random sampling method in summer 2016. For analyzing the data, structural equation modeling and Friedman rank test were used. The research findings show that the priority of the components forming the image of Tabriz city is urban infrastructure, tourist attractions, events and occasions, and economy and trade respectively. Therefore, as the urban infrastructure is considered the most effective factor in shaping the image of Tabriz, the promotion of infrastructure, standards, and quality of services and tourism facilities should always be considered by officials and urban planners

The purpose of this study was to evaluate the sustainability of tourism development in Tabriz city. The present article was descriptive, analytical and data collection was conducted through literature studies and field observations (questionnaires). The population consisted of 400 residents of Tabriz in 1393. To determine the sample size and sampling techniques are used Cochran method and simple random sampling method and to evaluate the validity and reliability of the questionnaire, the validity of the content (opinions of urban and tourism-related professors and experts) and Cronbach's alpha coefficient was used. From questionnaires completed by tourists as well as AMOS software factors were extracted the needs of the people and coordinate measures with sustainable development. To assess and evaluate the criteria for sustainable tourism operations, was used the second order factor analysis. The results show that all considered indicators have a positive and significant relationship with the second order structure, namely the sustainability of tourism in Tabriz and the “Hygiene & Health" by a standard factor of 1.003 has the greatest influence on sustainable tourism.

The analysis and study urban old texture is for important subject urban planning. One of problem nowadays in this texture was propound urban transportation. In reality urban transportation planning is propound with title effective factor of guidance urban development and forming with environment and advance of quality and desired urban life. Purpose research is analysis increase effective building density on transportation network of urban old textures Tabriz city.

The approaches methods in this research is survey, documental and kind is application. For analysis data’s to use of  GIS software. 

The great bulk of frequentation to be accomplished in Tabriz city to pass for city center or finishing and this is with reason building density kinds of financial, commercial, educational and tourism in district.Therefore access weakness and unsuitable structure urban transportation network. and also is effective use spatial location and building density more than in urban old textures, inexpressive in public transportation network, un regular going back and forth pedestrian passerby and transport means and existent many traffic knots in increase of traffic urban old textures.

Therefore is proposal for improvement urban transportation system urban old texture in Tabriz city not existent method unless equilibrium middle three factor population, services and transportation planning with land use planning and perfect those with density changes. Therefore is clouding with improvement transportation management, increasing efficiency busing system and improvement pedestrian and bicycle network in cities to find an with suitability transportation in framework concentrated city.