جستجوی مقالات مرتبط با کلیدواژه « digital platforms » در نشریات گروه « مدیریت »

The use of digital platforms in exports has facilitated the path for many companies to increase their share of exports and internationalize. The adoption of this export-oriented approach among Iranian companies has received less attention so far due to insufficient familiarity with the potential capabilities of platforms and the existence of sanction limitations. Therefore, identifying important and influential factors on exports through online platforms, considering the country's conditions, seems necessary.The present research, in terms of objective, application, and research method, combines both qualitative and quantitative approaches. In the qualitative method, through thematic analysis on the research background and in-depth guided interviews with managers of 12 Iranian exporting companies, important and influential factors were identified and extracted. In the quantitative section, by designing a questionnaire and selecting 10 experts using judgmental sampling method, employing the Delphi method, the level of impact and susceptibility of themes, as well as their mutual relationships, were determined. The results of questionnaire analysis indicated that "the necessity of comprehensive export support from the government" has the highest impact among other factors, and this factor along with "the macroeconomic environment of the country," "technological and internet infrastructures of the country," and "organizational structure and resources of the company" are among the key factors. Additionally, the factor of "positive characteristics of platforms," as an influential factor, has the most interaction with other factors. The present research is theoretically innovative in identifying these factors, as it has collected and presented the factors comprehensively in this area.

The primary aim of this research is to explore and analyze the profound and extensive impacts of sharing economy platforms on new entrepreneurial models within smart cities. This study seeks to provide a comprehensive understanding of how these platforms facilitate innovation and urban economic development. This study employs a qualitative approach through semi-structured interviews with 28 entrepreneurs, city managers, and ICT experts. Participants were selected using purposive sampling, and data were analyzed using qualitative content analysis. The results indicate that sharing economy platforms serve as powerful facilitators for promoting innovation, creating new job opportunities, and improving access to services in smart cities. These platforms effectively reduce entry barriers for new entrepreneurs and strengthen dynamic and creative entrepreneurial ecosystems. This study underscores that sharing economy platforms play a crucial role in the sustainable development of smart cities. They not only aid in stimulating economic growth and innovation but can also act as catalysts for change in traditional business models and promote a culture of collaborative entrepreneurship.

Over recent years, business-to-business (B2B) firms have been growingly using digital content marketing to strengthen their relationships with customers. However, most companies disregard the importance of aligning the content marketing strategy with their competitiveness goals. Furthermore, no previous research has been performed to provide a comprehensive framework to implement content marketing in line with the firm’s competitiveness objectives. Hence, this research aims to theoretically contribute to content marketing literature by presenting a conceptual model for planning B2B digital content marketing strategy in line with the firm’s competitiveness goals. For this, a conceptual review was conducted. In light of our findings from this review, effective factors for implementing successful B2B content marketing were identified. Then, the main pillars of B2B content marketing in line with the firms’ competitiveness goals were extracted. Next, the conceptual model of the research was presented. Finally, the relationships between identified variables of the model were tested using the Partial Least Squares method in Smart PLS. Based on our findings, we argue that in order to implement effective digital content marketing in B2B contexts, it is essential to deploy an integrated approach that considers customers’ needs as well as the competitiveness goals of the firm.