جستجوی مقالات مرتبط با کلیدواژه "global markets" در نشریات گروه "مدیریت"

Knowledge-based industries are expanding their market share, and the technical expertise of personnel within this sector is on the rise. This research aims to employ interpretive structural modeling of technical knowledge in the pharmaceutical industry for global markets.

This research was conducted using a qualitative approach with fundamental and applied objectives. The statistical population consisted of 15 experts and faculty members with knowledge in the relevant field. Initially, the dimensions of human technical knowledge in medicine were gathered from existing literature and research studies. Following interviews with the experts, which served to validate the dimensions, the interpretive structural modeling method was employed to confirm the model.

The findings indicate that the technical knowledge of human resources in the medical field encompasses 13 dimensions. Of these, 12 components were classified at the first level, while the component related to strategies for entering the international market was positioned at the second level, demonstrating the greatest impact on the overall model.

The findings of this research will significantly impact the pharmaceutical industry. By concentrating on strategies to penetrate international markets through the export of technical knowledge related to human resources, pharmaceutical companies can contribute positively to the economy and enhance foreign exchange.

The Present Study Aims to Investigate the Mediating Role of Artificial Intelligence in the Influence of Strategies to Enter International Markets on the Empowerment of Organizations. This Research is Descriptive of the Correlation Type and the Statistical Population Includes Managers and Senior Experts of Companies Active in the Field of Information Technology. Among them, 70 People Were Selected as a Statistical Sample. The Tool for Collecting Information is a Researcher-Made Questionnaire, the Validity of Which has Been Confirmed by the Professors and the Reliability of the Tool has Been Confirmed by Measuring Cronbach's Apha. In Order to Analyze the Data, Descriptive and Inferential Statistical Methods have Been Used The Research Findings Indicate that Marketing Trends and International Marketing Experiences have a Positive Effect on the Empowerment of the Studied Organizations. Also, Marketing Trends, International Marketing Experiences and International Marketing Strategies have a Positive Effect on the use of Artificial Intelligence and the Empowerment of Selected Organizations. In Addition, the Findings Show that Artificial Intelligence has a Positive Effect on the Empowerment of the Studied Organizations

The purpose of this study is to analyze the topic of digital marketing environment. The research method is applied in terms of purpose, and in terms of data collection, it is a qualitative research based on foundational data theory. Data were collected through the study of documentary sources and semi-structured interviews with 19 managers and experts active in the field of digital marketing, through targeted sampling and snowball using MAXQDA18 software. In the open coding stage, 242 preliminary codes were identified from the analysis of the interviews. In the second step, axial coding was done using the structures of the axial coding model around the investigated phenomenon. Based on the findings of the research, the concept of digital marketing environment was chosen as the central phenomenon. Causal conditions were placed in the form of four categories of innovation, optimal management, structural factors, convenience, and six main categories including business strategies, educational strategies, innovative strategies, planning and monitoring were selected as strategies. Intervening factors were identified in two categories: strengthening and weakening. Cultural factors, infrastructural factors, education, leadership style, strategies were determined as the background factors of the digital marketing environment. Finally, the consequences of the factors affecting the digital marketing environment were determined at three micro, medium and macro levels.

Importance and necessity of exports by entering the international and global markets emphasis that exporting companies need to have the enabling model for entering those markets. The aim's paper is to design and explain the internationalization capability model of ag
ricultural export companies. Therefore, the research has first been guided by a qualitative approach based on the grounded theory; of course, the research type is based on the mixed method. This research based on the collection and the nature of the data is exploratory-descriptive one; meanwhile, it is applied-development type based on its objectives. The international capability model of exporting companies by collecting data through in-depth interviews with 20 university experts, senior executives and experts from agricultural export companies in Qazvin province, based on the scientific background, the related literature review and three stages of coding: open coding, axial coding and selected coding in the grounded theory process were finalized. The qualitative data validly is based on Newman's method, but the reliability and validity of the quantitative method are consistent with the Cronbach's alpha coefficient and the confirmatory factor analysis. A sample of experts was used to assess the capability model; then, the data was analyzed by using SPSS and LISREL software. Finally, the proposed international capability model of entering the international markets was developed with 6 concepts, 15 components, 119 indicators and 6 strategies. Considering the importance of exports and entry into international and global markets, significant evidence suggests the growth and tendency of export companies to create empowerment patterns for entry into international markets. But despite the attractiveness of this concept, it was not easy to achieve this goal in practice and has brought challenges.
Case study
The research has first been guided by a qualitative approach based on the grounded theory; of course, the research type is based on the mixed method. The international capability model of exporting companies by collecting data through in-depth interviews with 20 university experts, senior executives and experts from agricultural export companies in Qazvin province, based on the scientific background, the related literature review and three stages of coding: open coding, axial coding and selected coding in the grounded theory process were finalized. The data was analyzed by using SPSS and LISREL software. The present study was designed and implemented with the aim of developing an international capability model for agricultural export companies to enter world markets in two qualitative and quantitative parts. In qualitative method, the method of grounded theory was used in three stages to extract dimensions, indexes and elaboration of international capability model: a: Encoding open and extracting indicators of international capability model; b: Axial coding and extraction of dimensions of international capability model; c: Selective coding and extraction of components of the international empowerment model. After designing the international capability model, in the quantitative section, the capability indicators of the international model, a researcher-made questionnaire (companies exporting agricultural products in Qazvin province) was distributed. After analyzing the demographic data, the normality of the research data through Kolmogorov-Smirnov test and calculating the reliability of the instrument was calculated using SPSS software. Using SPSS software to calculate confirmatory factor analysis, path analysis (model relations) and fitting the conceptual model of the research, modeling the equations Structural (LISREL) has been used.
Discussion and Determining international capability model indicators: In order to be aware of the experts' opinion about the determining indicators, researcher must to develop the international capability model of agricultural exporters to enter world markets. Thus, he conducted 20 interviews with university experts, senior managers and experts from agricultural export companies in Qazvin province. Model Indices after the interview, in the first stage and open source coding, the data was categorized by the method’s grounded theory and after the stage, the needed data extracted. This eventually led to the extraction of 119 indicators Determination of dimensions of the international capability model: Dimensions of the model in the second phase based on the axial coding was categorized by the method’s grounded theory and after this stage, the needed data extracted. This ultimately led to the extraction of 15 dimensions as follow: Confronting export risks; Tax breaks / tax breaks; Training; Improving the ability, skills and competencies of management; Improving international marketing capabilities; Improving the capabilities of technology; Developing specialized infrastructure; Establishing specialized entities; Supporting customers; Improving environmental conditions for economic activists; Public infrastructure; support in acquiring financial resources; social responsibility; creating value; developing and improving relations with international markets.
Determining the main components of the research model: based on the third stage of selective coding, components were categorized by the method’s grounded theory. After this stage, the needed data extracted. This ultimately led to the extraction of six components: Encouraging, stimulating and motivating exports; Empowering and enhancing international capabilities; Facilitating export development; establishing a framework for export development; Advantageous approaches; Leaders in entering the international market.
The main research question: What is the international capability model for agricultural export companies to enter the global market? The answer of this question is: The international capability model for agricultural exporters to enter the global markets after the interview was designed based on three stages of coding (open, axial, selective). The proposed model has six main components (encouragement, stimulation and motivation for exports; empowerment and enhancement of international capabilities; facilitating export development; establishing a framework for export development; advocacy approaches; international market entry strategies); 15 indicators; 119 indicators; and 6 Strategy is. The model presented in this research can provide the ground for expanding exports and entry into global markets for export companies and enables them to extract comprehensive plans and measures for improvement along with a comprehensive pathology of their export system. Assess them in the model of empowerment process. The research capability model by possessing a comprehensive system structure with a new orientation in the developed models for entering the global markets has a strong theoretical background and has been refined by university and industry experts. The results of the research show that the development of exports and entering the world markets, in the first stage, requires the existence of a suitable hospital and companies capable of having the resources and capabilities needed for export. This finding is based on a resource-based approach that recognizes the competitive advantage of firms based on the firm's resources and capabilities; that is, what directly affects the firm's export performance, capabilities and capabilities within the organization, and many policies and the master plan, ultimately, have an impact on export development by increasing their capabilities and capabilities. Hence, the empowerment component and its dimensions are considered as the main axis in the model of the international capability of agricultural export companies to enter the global markets. In this regard, it is possible to facilitate the acquisition of companies by improving the capabilities, skills and competencies of management; improving international marketing capabilities; enhancing the capabilities of technology and training to enhance the ability and capabilities of companies. The implications of empowering and enhancing the organizational capabilities of export companies, improving the quality and desirability of exported goods, reducing the cost of production and supply of exported goods, facilitating entry into the global and international markets, increasing the access of customers to export goods, creating an optimal image of export goods, increasing penetration and sustainable period in export markets and as a result of expanding exports and entering world markets. Therefore, the entry of export companies into world markets and export development is only possible if it is provided with suitable infrastructure for export, infrastructure is facilitated, diversified capabilities and a suitable environment for stimulation and ultimately taking into account the advantages of the benefits. And finally, taking the creative advantages, optimize strategies are being developed and implemented.

While scholars of globalization have generally described it as emerging through a major increase in global wealth, trade, and accelerated computer and communications technologies, the reality is that most of the wealth in the world is still generated through internal transactions rather than (international) trade, while communications advances have yet to touch billions of people around the world.
Culture has long been recognized as an important factor shaping international trade behavior. On a macro level, studies have shown that different cultures react differently to globalization and corporate development process. In addition, the national culture framework of Hofstede is also used to help explain variations in transnational and multinational corporation diffusion across countries.
According to the importance of national culture, in this article it’s role in international trade  and the process of globalization of transnational corporations was examined. The finding shows that among the national culture framework of Hofstede, only in three dimensions (power distance, individualism and masculinity) there is a significant difference between the culture of transnational firms. It could be said that the presence of  Iranian firms in the global markets may be affected by the same cultural dimensions that be mentioned above.

First, we try to explain the internationalization strategies and factors influencing Iranian export companies success in foreign markets and then to analyze Polypropylene products exporters and setting priorities of strategies and the main motivations of internationalization Process. The results show that strategies used by manufacturer and export firms are as follows: exporting, foreign direct investments, license strategic alliances and managers main motivations are: sales increasing, short-term profits, long-term profits, technological upgrading, preparation for globalization and global success. Another important finding is that managers with global prospective can gain a sustainable competitive advantage and improve business performance. Relationship between management commitment to the export process and their attitude to the presence in the international markets on the one hand and international performance indicators on the other is the other finding of the present study.

Globalization as a dominant phenomenon in worldwide economy has had a huge effect on manufacturing and service companies in recent years. Increasing the importance and complexity of «entering to global market» is one of these effects. If in the past، companies entered to the other countries economy by export and direct sales، now there are several methods and mechanisms to enter new markets. Appropriate selection of such markets can lead to the success of the organizations. This study analyzes “entry mode” as one of the key success factors of global activity of companies. After literature review، effective factors on the selection of entry mode were identified and were categorized in a conceptual model. Using this model a case of automotive industry was analyzed to evaluate the effect of considered factors. The result shows that some important factors have been ignored and some strategic decisions have been taken based on less important factors.

The need to become familiar with the Islamic viewpoint regarding business to perceive factors which shape Moslem customer's behaviors for global trade is an inevitable reality due to globalization of economy. The purpose of the present survey was to propose a model to enhance Halal brand status in the global markets.Important effective variables on Halal brand were exploited from literature using field study which was the basis of Delphi method. Then Delphi questionnaire was given to thirty experts in the field of Halal brand in Iran.Having studied expert's views through collecting Delphi questionnaires four times, twenty eight variables were identified in the form of four major classes and the model for enhancement of Halal brand status was proposed. This model was confirmed using the structural equations model. Moreover, priority of the identified variables was explained.Effective factors on Halal brand were identified in this survey from a multi-lateral viewpoint. Thus, a comprehensive model was recognized to enhance Halal brand status in the global markets.