جستجوی مقالات مرتبط با کلیدواژه "shiraz city" در نشریات گروه "مدیریت"

Every city has environmental, cultural, social and physical characteristics that give identity to cities. The identity characteristics of each city play an undeniable role in developing tourism. The study aims to identify and evaluate the factors of urban identity affecting the tourism development in Shiraz city. The research method is descriptive-analytical and was done in a survey way. The statistical population of the research was 315 tourists, who were selected using a simple random sampling method. The data were collected using a researcher-designed questionnaire. The content method was exerted for the validity of the questionnaire and the Cronbach's alpha method was applied to measure the reliability of the questionnaire, and the alpha coefficient was calculated as 0.872. For data analysis, SPSS software and factor analysis, one-sample t-test, ANOVA and Duncan tests were used. Using factor analysis, 13 urban identity factors affecting tourist attraction and tourism development in Shiraz city were identified. Also, the findings indicated that the two factors of historical monuments of different eras (4.57), and celebrities, mystics and writers (4.42) are the most important factors of urban identity affecting the tourism development in Shiraz city, and urban infrastructure (2.36) had the least impact. Therefore, it is suggested that urban planners emphasize preserving all the historical, cultural, literary, natural and physical identity factors of the city, and by using all the identity factors, try to introduce the city and develop sustainable tourism

To be successful today, tourism destinations should not focus solely on providing services, but must identify and provide experiences that differentiate them from other destinations and thus offer a competitive advantage. Today the focus of businesses has shifted from products to services and then to experiences. Provision of memorable experiences is an important factor for tourism destinations' success. Tourists expect satisfying memorable experiences and such experiences can benefit destinations by encouraging loyalty. Due to the changes in the consumer consumption patterns, the most valuable marketing tool for destinations and tourism businesses is the "experience" which they provide to tourists. Tourism service providers found provision of attractive memorable experiences necessary as a new marketing strategy to ensure customer satisfaction and loyalty. If tourists value the travel experience at a high level, tourism destinations can expect loyalty and word-of-mouth advertising to help sell their products. In this new point of view, tourists are allowed to actively construct their own travel experience through personalized interaction with the environment, thereby creating unique value for themselves. Memory impacts choice of destination. The memorability of a tourist’s total experience can be sufficiently powerful to motivate tourists to visit a specific destination and/or tourism service provider. Research papers show that tourists like to revisit destinations linked with positive memories of previous visits. Considering the limited studies discussing the impact of travel memories on tourists’ behaviour, the present study was conducted with the aim of investigating the effect of tourists' experience on their memories, satisfaction and behavioral intentions in Shiraz.

The present study is an applied research in terms of purpose and a descriptive-correlation according to data gathering method. Statistical population of the research included domestic tourists visiting shiraz. To achieve the goal, 384 questionnaires were distributed among domestic tourists in Shiraz, in places such as Saadieh and Hafezieh, of which 318 questionnaires could be used. The sampling method applied was simple random sampling. First, the study used SPSS to process the descriptive statistics and reliability analysis of the collected data, and assessed the demographic profile of the sample and the internal consistency of the constructs. In the data analysis phase, the normality of the data distribution was tested using Kolmogorov-Smirnov test. Partial least squares (PLS)-based SEM was used in this study to test the structural model and hypotheses.

According to demographic analysis of the population studied, the sample included 183 men (% 57.54) and %50.3 of the participants was 20 to 30 years old. Descriptive statistics showed that the tourism experience, memories and tourists' satisfaction are in a good position since their mean value were 3.18, 3.39 and 3.01 respectively which is higher than 3. However, the mean value for tourists' behavioral intentions was lower than 3(2.91). The standardized regression coefficients of the impact of tourism experience on memories and satisfaction were 0.739 and 0.512 respectively. The R2 coefficient of memories and satisfaction were 0.546 and 0.605 respectively which means %54.6 of the variance in memories and %60.5 of the variance in satisfaction is predictable from the tourism experience. Moreover, the standardized regression coefficients of the impact of memories and satisfaction on behavioural intentions were 0.199 and 0.322 respectively and %58.8 of the variance in behavioural intentions is predictable from research variables. Since all t-values were higher than the critical t-value (1.96), null hypotheses were rejected which means paths are meaningful. In other words, hypotheses of the study based on the research conceptual model are confirmed.

Tourists enjoy having new experiences during their travel. Tourist experience can be defined as an interaction between tourists and destinations in which destinations are the site of the experience and tourists are the actors of the experience. To be successful, tourism destinations should not only provide high quality services, but should also recognize and provide experiences that distinguish the destination and provides it competitive advantages. The experience provided to tourists is one of the most valuable marketing tools. If tourists evaluate the experience offered by the destination as highly acceptable, then positive word-of-mouth advertising helping tourism businesses sell their products can be expected. This study explored tourism experiences and their impact on the memories, satisfaction, and behavioural intentions of tourists in Shiraz. The results of the study show that: 1-tourism experience positively influenced tourists' memories, satisfaction and behavioral intentions and has a direct and significant effect on them, 2-tourism memories significantly affects satisfaction and behavioural intentions of tourists, and 3- satisfaction of tourists has a significant effect on their behavioural intentions. These results indicate the widespread effects of the tourism experience on creating positive tourism consequences for the city of Shiraz.

All societies are facing disability as a biological and social phenomenon, regardless of the level of development. According to the World Health Organization (2011), currently more than one billion people in the world suffer from disabilities due to various physical, psychological and social reasons, which constitute 15% of the world's population and 80% of these people live in third world countries.  Also, it is predicted that by 2050, about 20% of the world's population will be elderly and the significant relationship between old age and disability.Given the boom in global and domestic travel and tourism in recent years, most families are usually encouraged to do so, and of course the existence of disability can be an obstacle in this regard; therefore, the right to travel and access to tourism spaces should be considered as one of the key social rights for the disabled and their families.Shiraz city has been introduced as the most standard city in Iran in the field of planning and special design for the disabled in 2016, but the main tourist spaces of this city do not have a special space for the disabled.The main purpose of this study is to evaluate tourism spaces in order to increase the attendance of the disabled in Shiraz. This means that by observing the standards and laws of urban design, the needs of the disabled in recreational places and tourist attractions can be met.

This research has a qualitative basis and an applied nature and is descriptive-analytical in terms of method. Library resources and field surveys in the form of a questionnaire were used to collect information. The statistical population in this study includes the disabled visiting the tourism places of Shiraz and the responsible people and experts (planners and urban designers) in the whole city are considered as the second pillar of the statistical population in this study.To prepare the research questionnaire, first the Delphi decision-making method was used to examine the opinions of experts about the researcher-made questionnaire based on this systematic method. Twenty urban experts related to the research topic participated in this process, each of whom commented on the same questions at least twice, and finally the questions and questionnaire items were prepared based on the consensus of these people. Questionnaire items were designed in two sections as the situation of tourism spaces in Shiraz and the attendance of tourists with disabilities in the form of questions. In order to assess the validity of the questionnaire, Cronbach's alpha coefficient was used and 0.79 was obtained.For data analysis, the one-sample t-test and Pearson correlation statistical method as well as SOAR and QSPM techniques have been used. The SOAR model is a combination of the SWOT model and the positive view that Stavors has invented. In this model, the greatest strengths and opportunities in the community will be discovered through the participants and shareholders, and then the same group will suggest the ideals that they prefer to achieve in the future.

Using the results of the questionnaires and SPSS software, a one-sample t-test was performed for the data. The results of one-sample t-test indicate that the average obtained from the research items is higher than 2.5, i.e. the main average, and indicates that by creating better conditions for the disabled in tourism spaces, their presence in tourism environments can be increased. The significance level of the test was less than 0.50, which indicates the confirmation of the test.Pearson correlation test was used to measure the correlation between independent and dependent variables. The independent variable consisted of 8 questions and the dependent variable consisted of 3 questions which were aggregated. Considering the correlation coefficient of 0.68, which is more than 0.5, it can be said that there is a direct and somewhat appropriate relationship between items; this means that by adapting tourism spaces in Shiraz and improving the conditions in these spaces, we can better and faster see the presence of disabled tourists in Shiraz.

The results show that one of the most touristic cities in Iran does not yet have the necessary infrastructure to receive disabled tourists in all urban areas. Although the city of Shiraz has been somewhat successful in accepting and attracting disabled tourists compared to other cities in Iran, this city does not fully meet the needs of the disabled in tourism spaces. Also, the main reason for the absence of disabled tourists in tourism spaces is the lack of facilities and services. Officials also believe that special urban equipment for the disabled should be used more in Shiraz. Based on the results of SOAR matrix, the most important opportunities and strengths of Shiraz city include the possibility of optimal use of open spaces and barren lands in the city and suburbs; it is possible to create special tourism hubs for the disabled in the tourist areas of this city and the existence of active rail and air connections with different cities of the country.

The purpose of this study is to provide a model to identify the relationship between word of mouth and tourists’ trust with customer-based brand equity in the hotel industry of Shiraz. This research is descriptive-survey and non-random sampling was used. The Sample size is 384 Iranian tourists who traveled to Shiraz and used hotels and accommodation. At first, indicators related to the dimensions of tourists’ trust in the offline domain were extracted, categorized and finalized by systematic review. Then a questionnaire was designed. After distributing the questionnaire, data were analyzed using SPSS and Smart PLS software. By systematic review, three dimensions of destination characteristics, destination staff characteristics and tourist characteristics were considered for trust. The findings indicate that tourist trust mediates the relationship between word-of-mouth advertising and customer-based brand equity.