جستجوی مقالات مرتبط با کلیدواژه « Virtual tourism » در نشریات گروه « علوم انسانی »

The use of new technologies has created a new type of tourism called virtual tourism. Marketers and tourism activists need to know more about the motivations of tourists in order to promote and progress in this field. Hedonic motivation has also been studied by researchers as a significant case. The present research aims to investigate the dimensions of hedonistic motivation and virtual tourism in the continuous use of tourist destinations in Mazandaran province. This research is applied in terms of purpose and based on descriptive-analytical nature. The statistical population of the research was the tourists of Mazandaran province by the available sampling method in Nowruz 1400. The research tool was a researcher-made questionnaire, whose validity and reliability were evaluated through SmartPLS3 software. The findings showed that among the components related to hedonistic motivation, the components of adventure and exploration, social relations, awareness of the process and satisfaction affect hedonistic motivation. Also, the findings indicate that hedonic motivation has an effect on continuous use. Among the components related to virtual tourism, only the perceived enjoyment component of virtual tourism has an effect on continuous use.

Technological revolution is an outcome of the third wave of revolutions that has brought forth tangible changes and transformations in all industries, including tourism. Technology advancement creates new opportunities for virtual tourism. As such, the virtual tour experience and the study of tourist behavior have turned into an important subject of tourism studies. In this milieu, the current study aims to identify and explain theoretical frameworks of behavioral domain of virtual tourists. It systematically reviews researches on virtual tourist behavior by taking into account scientific articles published in Scopus-indexed journals between 1999 and 2022 as behavior indicators. The findings demonstrated that China and the United States have been on forefront in researches on the behavior of virtual tourists. The most important theoretical approaches to that behavior are: technology acceptance model, planned behavior, and stimulus-organism-response, theory of flow, attention recovery, immersion and presence. In order to identify main components in the proposed study related to the behavior of virtual tourists, the quantitative content analysis was used. In the end, a conceptual framework was extracted from the content of the articles. It was found that the most important and effective theory in this field is technology acceptance.

The development of virtual tourism indicates the digitization of all processes and value sets in the tourism industry. The present study aimed to identify and explain the influential factors in the development of virtual tourism using a mixed-method approach. It was a qualitative strategy based on the utilization of data-driven theory and the paradigmatic model. In the testing phase, a descriptive-survey method was employed, wherein the derived qualitative model was tested using quantitative methods. In other words, the subject was elucidated through field studies and interviews. The data collection tools consisted of interviews and questionnaires, which were validated by university and non-university experts with prior consulting experience in tourism organizations within Guilan province. The reliability for each variable was higher than 0.7 The research population for the qualitative phase of the study consists of several experts in the tourism industry in Iran. The sample size was 12 individuals, and the sampling was conducted using two non-probability methods, namely purposive (judgmental) and snowball sampling. The research population for the quantitative phase included the experts in the tourism industry in Guilan province who have experience in tourism, technology, and related fields. These experts are considered part of the unlimited population. According to Cochran's formula, the required sample size for an unlimited population is 384. In the qualitative phase, the identification of factors influencing the development of virtual tourism was conducted. In this regard, by employing data-driven theory, 13 categories and 36 concepts were derived. The hypotheses of the study were analyzed in the quantitative stage using structural equation modeling analysis and the Lisrel software version 8.80. The results of the quantitative stage of the data have confirmed that the balanced evaluation of virtual tourism had an effect on value creation and balanced development in Gilan province. The management of virtual tourism structure on the development of virtual tourism performance, the design of customer-oriented strategy of virtual tourism on value creation, the design of customer-oriented strategy of virtual tourism on the development of virtual tourism performance, and the design of customer-oriented strategy of virtual tourism have been effective on the balanced development of virtual tourism in Guilan province.

The tourism industry has very high capacities for growth and development. One of the most effective factors in the development of tourism is advertising and information-giving through the virtual space. Accordingly, social networks play a decisive role in creating culture, educating, information-giving and creating social participation in the development of the tourism industry. Since Iran, as a developing country, has sufficient capacity for the development of virtual tourism, we seek to investigate the issue in this article. The main purpose of the article is to investigate the capacity of social networks in virtual tourism marketing. In terms of the goal, this research is developmental-applied, and in terms of the implementation method, it is a mixed exploratory (quantitative-qualitative) research. The measurement tools are questionnaire and specialized interview. The statistical population of this research consists of communication professors who are knowledgeable and active in the field of virtual space tourism, activists in the field of virtual space tourism, individuals involved in the advertising of virtual space tourism, managers of tourism agencies active in one of the social networks, and experts in information technology (IT) and marketing. The sampling method in this research is purposeful. According to the results, the use of video and photo content in social networks plays a significant role in the success of virtual tourism marketing. Social networks can attract the attention of the audience by depicting the places and capacities of Iran's tourism through photos and documentary films and prioritizing and highlighting them for the success of virtual tourism. In addition, the results of this research show that there is a significant role between the price of tourism services and the use of celebrities in the success of virtual tourism marketing.

One of the most effective factors in the development of tourism is advertising and information through virtual space. Virtual networks have a decisive role in the development of the tourism industry, with roles such as culture building, education, information and creating social participation, the main goal of this article is to investigate the obstacles to the development of tourism in the field of virtual space. In terms of the goal, the current research is applied-development, and in terms of the method of execution, it is among mixed exploratory researches, which collects, analyzes and combines data (quantitative and qualitative) in order to better understand the research questions.The statistical population of this research consists of communication professors who are knowledgeable and active in the field of virtual space tourism, activists in the field of virtual space tourism, managers of tourism service offices active in one of the social networks, and IT and marketing experts. The measuring instrument of questionnaire and expert interview is also based on the purposeful sampling method. According to the results obtained, there are no specific rules and regulations in the field of tourism, lack of support from the government and related institutions, and speculation and the entry of non-professionals into this job, the absence of a union, association or trade union, as well as the lack of educational institutions in this field as The most important obstacles to the development of tourism are considered to be in the field of virtual space.

In recent years, public access and maximum access to the Internet and its platforms, has made virtual tourism more and more possible. Also, issues such as the increase in environmental pollution, the spread of the Corona virus and the increase in travel costs have doubled the importance of paying attention to this form of tourism. In the present study, an attempt has been made to Achieve a systematic review of previous studies in the field of virtual tourism. Studies related to the subject of virtual tourism in Persian were searched in valid databases in Persian also after reviewing and writing, they were categorized according to the subject mentioned below . The thematic classification of previous studies is as follows. 1- Descriptive studies in the field of virtual tourism 2- Comparative study in the field of virtual tourism 3- Expressing the weaknesses and challenges of virtual tourism 4- Expressing the factors affecting the development and expansion of virtual tourism 5- Expressing the positive effects of tourism on different dimensions 6- Presenting a virtual tourism model.

The outbreak of Quid 19 virus and the subsequent restrictions have led to the cessation of tourism businesses and the destruction of many units and activities in its chain. Therefore, it seeks to provide a tourism model with an entrepreneurial approach in the face of the pandemic. This study uses an approach

This study utilizes the combined research method (qualitative-quantitative) approach, first with the foundation data theorizing approach, and in-depth semi-structured interviews with 18 experts, managers and activists in the tourism industry, to encode the extracted data. From the text of the interviews (open coding), classifying the concepts (axial coding) and presenting the theory based on the data obtained from the previous steps and presenting a conceptual model (selective coding). Then, to fit and test the model obtained in the second step (quantitative part), he has used the method of structural equation modeling and confirmatory factor analysis.

Considering the causal, contextual and intervening conditions caused by the outbreak of Corona pandemic, if strategies such as virtual tourism development, crisis management in the tourism industry are adopted; Development of domestic tourism By emphasizing the observance of health protocols and focusing on the development of tourism infrastructure, the tourism industry can be revived during the era of panomic diseases.

By using the mentioned strategies during the period of pandemic diseases, it is possible to maintain and prosper tourism businesses; Strengthened the tourism industry and created a new tourism market for the post-Corona era.

With the outbreak of Corona virus, the issue of virtual tourism is one of the most important issues in the tourism industry, and with the spread of this disease and the impact of the tourism industry on new conditions, the importance of paying attention to virtual reality (VR) tourism became more and more clear. Given that little research has been done in this area so far; In order to explain the coronary conditions based on a new research method, scenarios are defined in which the person is in that situation and based on which he presents his inference. With the help of innovation dissemination theories and testing it, the effect of innovation and satisfaction on mental well-being and behavioral intention in virtual reality tourism in Corona was investigated. The moderating role of virtual tourism technology readiness between mental well-being and behavioral intention was also examined. The data of this applied research have been collected based on a descriptive survey method with the participation of 141 people who have at least once used virtual reality activities, with a sampling approach available through virtual communication channels active in this field. The collected data were modeled using structural equations and partial least squares (PLS) method. The results show that mental well-being is influenced by the dissemination characteristics of innovation and the characteristics of use and satisfaction. Also, the moderating role of technology readiness is not accepted, and these results can be used by planning managers in the tourism and communication technology industry .

Today, no industry can play a decisive role in national and transnational competition without the use of information and communication technologies. Tourism is the main element of the movement towards the revitalization and reconstruction of (urban) areas. The aim of this study is the virtual urban position in creating employment and sustainable development of tourism in Tehran's 12th district. Focusing on the indicators of the virtual city should be paid special attention by the officials of governmental and non-governmental organizations (NGOs) and this should lead to the prosperity and development of the study area. - It has been an analysis that in order to achieve these goals, methods of analyzing the income from tourists and its impact on employment and unemployment have been used. Therefore, it is necessary to achieve a sustainable development, especially in the field of sustainable tourism development, a special and non-arbitrary look (bottom-up planning) to the category of tourism, which is one of the ways to achieve sustainable development. And the virtual city and tourism seeks sustainable development and employment of the region if it protects the environment of the region and its environmental resources and cultural heritage, and respects the dignity of the indigenous community living in the region.

Today, the tourism industry has succeeded to create a new type of tourism, called "virtual tourism" by using technology. This technology has provided a platform for people to be present in the digital world, allowing them to view any audio, visual and textual information from the real world. Evidences show that this possibility has significant effects on one's mental well-being. Accordingly, the main purpose of this paper is to investigate and analyze the impact of virtual tourism on mental well-being by using the pleasure motivation system theory. In order to have an access to the needed information for analyzing these effects, we have extracted the data in the period of December to the end of January 2020 by using the survey method. The statistical population of this study was considered unlimited due to the unknown number of foreign tourists. Cochran formula was used to determine the statistical sample and with the help of available sampling, 384 European tourists were selected. Data analysis was performed using SPSS23 and AMOS software. The findings showed that perceived ease, perceived usefulness and perceived enjoyment had a significant positive effect on life satisfaction, quality of life, happiness and mental health through flow. 

There is a growing competition between countries in tourism industry currently. Information and Communication Technology (ICT) has emerged as a new influential paradigm on the development of tourism industry; hence, the need to synchronize them is felt more than ever. Iran, and especially Shiraz, is of attractive tourism destinations that has not received an attention commensurate to its tourism potentials. Accordingly, it behooves a use of cutting-edge technology, ICT in particular, to enhance the current status of tourism in general and e-tourism in particular. Uses were made of survey and questionnaire in the present descriptive-analytical study to gather the required data in evaluating the current status of the use of ICT in Tourism Industry of Shiraz in the eyes of visiting tourists. Research findings suggest that tourists are not well-aware of and consequently do not use tourism-related ICT frequently despite appropriate circumstances including their inclination. In addition, they expressed their dissatisfaction with ICT use in tourism-related affairs except for some specific cases. Nevertheless, ICT media particularly radio, television, satellite, and the internet influenced the tourists’ decision in choosing Shiraz as their destination.

The present study was conducted to investigate the role of marketing in creating new markets with an emphasis on virtual tourism in the Qeshm Island. In this research¡ internet marketing and virtual tourism as independent variables and new markets (Tourist arrivals to tourism regions) are the dependent variable. The study population experts in the tourism industry¡ tourism professor at the University of ABA and experts in the Cultural Heritage Organization in Tehran¡ travel agency personnel And IT staff travel agency that 90 people were involved. The results show that online marketing is an effective and significant role in the introduction of new markets and the use of educational videos on the Web is of the utmost importance in the internet marketing methods is in the introduction of new tourism markets Other results showed virtual tourism is an effective and significant role in the introduction of new tourism markets And offer panoramic images of the new tourism markets of the utmost importance in a variety of virtual tourism on the introduction of new tourism markets.

Tourism as a means of leisure and have Leave behind Significant impact on the human environment, economy and livelihood of the communities.Mazandaran Province as one of the most beautiful parts of the southern Caspian Sea with high peaks of the Alborz Mountains and springs and rivers simmering and green and fertile plains and having many natural resources can be used as a chart of high capacity and a clear vision of the country's tourism industry. Sari Despite the diverse cultural attractions, historical, religious, tourist, is not the rightful place for tourism in the international arena in terms of revenues. So due to improper position of the sari in the tourism industry, looks like a virtual tourism development and related infrastructure can partially compensate the vacuum. This study is done combines two specialized branches of tourism and ICT, and library method. The results show collection of information and communication technologies can remove much of the problems in this context and stimulate other economic sectors in the country.