جستجوی مقالات مرتبط با کلیدواژه "social networks" در نشریات گروه "پزشکی"
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Background and Aim
The present study was conducted with the objective of investigating the role of attachment style, sexual satisfaction and narcissism in marital infidelity of social network.
Materials and MethodsThe research method was descriptive-correlational. Sample size included all couples aged 18-50, lived in Ardabil province which were using social networks in 2019. The sample size according to convenience sampling method was considered 200 people. Data collection were based on infidelity in social networks, sexual satisfaction, adult attachment style, and narcissistic questionnaires.
ResultsThe results showed a significant positive relationship between attachment style, sexual satisfaction and narcissism with marital infidelity. The results in multivariate regression in Table 3 shows the formative predictor variables could predict social network user`s infidelity (p<0.05). Also squared multiple correlation indicates that predictors could predict 27% of infidelity changes.Standardized regression coefficients for anxious attachment style (p<0.01), avoidant attachment style (p<0.01), sexual satisfaction (p<0.05),significantly and positively predict marital infidelity of network users.
ConclusionThe present research identifies the role of personality characteristics and attachment styles in marital infidelity of social networking users and their importance in predicting this problem.The importance of attachment styles and sexual satisfaction in the intimate relationships of adults and especially the marital infidelity of users was explained.
Keywords: Attachment Styles, Sexual Satisfaction, Narcissism, Marital Infidelity, Social Networks -
Background
Nowadays, blended learning in medicine (BLM) has gained the attention of most experts as an invaluable approach to improving the quality of medical education. The level of attention to articles in this field on social networks is substantial. This study aimed to study the effectiveness of published articles in blended learning, indexed in Scopus and Web of Science databases between 2013 and 2022, from an altmetrics perspective.
MethodsThe research is descriptive-analytical, with a scientometrics approach (using the Altmetrics index). The population includes all the articles on blended learning in medicine, indexed in Scopus and Web of Science databases, two well-known citation databases worldwide. Data were extracted using the Altmetrics bookmarklet tool and analyzed with descriptive statistics methods in Excel software.
ResultsOut of 1327 articles, 136 articles (10.25%) did not have a digital object identifier (DOI) or PMID number. Mendeley, X (previously Twitter), and Dimensions were the most widely used social networks in blended learning. The United States, the United Kingdom, and Australia had the highest number of tweets in blended learning in medicine.
ConclusionThe number of articles with altmetrics indicators, categorized by publication year, demonstrates an improvement in the familiarity and use of social media by blended learning researchers in medicine. Blended learning researchers are advised to carefully select reputable journals - preferably with DOI - to increase the visibility and attention to their articles on social media.
Keywords: Scientific Productivity, Social Networks, Blended Learning, Mendeley, X (Formerly Twitter) -
مقدمه
این پژوهش با هدف پیش بینی اعتیاد به سایت های شبکه های اجتماعی (SNS) بر اساس خودتنظیمی، بررسی نقش های میانجی تاب آوری تحصیلی و بهزیستی روان شناختی انجام شده است.
مواد و روش هااین مطالعه توصیفی- همبستگی با دانش آموزان پسر مقطع متوسطه شهر تربت حیدریه در سال تحصیلی 92-91 انجام شد. نمونه ای متشکل از 399 دانش آموز با استفاده از روش نمونه گیری تصادفی خوشه ای چند مرحله ای انتخاب شدند. شرکت کنندگان مقیاس اعتیاد به شبکه های اجتماعی (SNA)، پرسشنامه یادگیری خودتنظیمی، پرسشنامه تاب آوری تحصیلی، و پرسشنامه بهزیستی روانشناختی را تکمیل کردند. داده ها با استفاده از روش های آماری توصیفی و استنباطی شامل همبستگی و مدل سازی معادلات ساختاری مورد تجزیه و تحلیل قرار گرفت.
یافته هانتایج نشان داد که خودتنظیمی (23/0-=β، 01/0>P) و بهزیستی روان شناختی (19/0-=β، 03/0=P) به طور معنی دار و منفی اعتیاد به SNS را پیش بینی می کنند. با این حال، تاب آوری تحصیلی (04/0-β=، 60/0=P) به طور معنی داری اعتیاد به SNS را پیش بینی نمی کند و بنابراین، رابطه بین خود تنظیمی و اعتیاد به SNS را واسطه نمی کند. تاب آوری تحصیلی می تواند به طور غیرمستقیم اعتیاد به SNS را با تاثیرگذاری بر بهزیستی روان شناختی پیش بینی کند (09/0-=β، 09/0=P).
نتیجه گیرییافته ها رابطه پیچیده ای را بین خودتنظیمی، تاب آوری تحصیلی، بهزیستی روان شناختی و اعتیاد به شبکه های اجتماعی نشان می دهد. این متغیرها باید در توسعه برنامه های عملی و پیشگیرانه با هدف مقابله با اعتیاد به شبکه های اجتماعی در نظر گرفته شوند.
کلید واژگان: اعتیاد, بهزیستی روانی, تاب آوری, خودتنظیمی, شبکه های اجتماعیIntroductionThis study aims to predict Social Networking Sites (SNS) addiction based on self-regulation, examining the mediating roles of academic resilience and psychological well-being.
Materials and MethodsThis descriptive-correlational study was conducted with male high school students in Torbat-e Heydariyeh City, Iran, during the 2022-2023 academic year. A sample of 399 students was selected using multi-stage cluster random sampling. Participants completed the Social Networking Addiction (SNA) Scale, the Self-Regulated Learning Questionnaire, the Academic Resilience Questionnaire, and the Psychological Well-being Questionnaire. Data were analyzed using descriptive and inferential statistical methods, including correlation and structural equation modeling.
ResultsThe results indicated that self-regulation (β= -0.23, P< 0.01) and psychological well-being (β= -0.19, P= 0.03) significantly and negatively predict SNS addiction. However, academic resilience (β= -0.04, P= 0.60) does not significantly predict SNS addiction and, therefore, does not mediate the relationship between self-regulation and SNS addiction. Academic resilience can indirectly predict SNS addiction by influencing psychological well-being (β= -0.09, P= 0.09).
ConclusionThe findings reveal a complex relationship between self-regulation, academic resilience, psychological well-being, and social networking sites addiction. These variables should be considered in the development of practical and preventive programs aimed at addressing social networking sites addiction.
Keywords: Addiction, Psychological Well-Being, Resilience, Self-Regulation, Social Networks -
Background
Depression and its related variables are especially interesting and important to study in the context of the virtual world.
ObjectivesThe purpose of the present study was to investigate the relationship between screen time, the amount of social network usage, and physical activity with depression in students.
MethodsThe research method was a descriptive correlation study. One hundred sixty undergraduate students from Qazvin Universities were selected as a sample in the spring of 2022 using multi-stage cluster sampling. After dropping some subjects, the sample size was reduced to 146. The participants completed questionnaires about screen time, social network usage, physical activity, and depression. The obtained data were analyzed using Pearson's correlation coefficient and simultaneous regression.
ResultsThe results showed a significant relationship between screen time and depression (r = 0.35, P < 0.01). There was also a significant relationship between the use of social networks and depression (r = 0.17, P < 0.05), but no relationship was observed between physical activity and depression (r = 0.08, P > 0.05). Additionally, it was found that the predictor variables could explain 13% of the variance in the depression variable.
ConclusionsThe contribution of the screen time variable in explaining depression symptoms was higher than that of the other variables.
Keywords: Screen Time, Social Networks, Physical Activity, Depression, Students -
Aim
The coronavirus disease 2019 (COVID‑19) pandemic caused the use of social networks in the field of information acquisition and transmission to increase, whereas the validity of the information available is questionable. Because people’s trust in these networks is important, this study aimed to utilize three data mining techniques to identify the hidden rules for detecting the user trust level of social networks in the context of COVID‑19.
Materials and MethodsAn electronic questionnaire containing 27 questions was provided to users. Out of the 12 questions selected, the final question asked about the level of user trust in social networks and was considered the target class. Based on the range in value, question 12 was divided into five classes. The relevance of the remaining 11 questions was then assessed using three decision tree‑based data mining techniques.
ResultsThe results showed that the random forest technique performed better than the other techniques. Most social network users have a moderate level of trust in information regarding COVID‑19; in fact, the medium class is the most widely used target class with 60% utilization rate, which affects sensitivity and specificity. The values of these measures were much higher for this class than for the other classes.
ConclusionThe educational content, both its type and the amount, regarding COVID‑19 that is provided on social networks, impact on user trust. As the existence of inconsistent information has had a negative impact on user trust, a small percentage of users have high trust in these networks.
Keywords: Coronavirus Disease 2019, Data Mining, Social Networks, Trust -
Background
Understanding the factors that influence physical activity in menopausal women is important for planning andimplementing effective strategies to upgrade women’s health. The purpose of this study was to examine the impact of differenttypes of advertisements on the level of physical activity among postmenopausal women.
MethodsThe current research employed an analytical cross-sectional design and was conducted on 385 postmenopausalwomen. Data were collected through physical activity questionnaires to assess the impact of advertisements on social networksand media, as well as word-of-mouth advertisements. SPSS software was used to analyze the data, and PLS software was used tocheck the model’s fit.
ResultsThe findings of this research showed that advertisements on social networks (T = 11.38, B = 0.8(, media advertisements(T = 6.42, B = 0.53), and word-of-mouth advertisements (T = 8.92, B = 0.60) had a positive and significant effect on postmenopausalwomen’s physical activity, with the first item (i.e., social media advertisements) exerting the most significant impact accordingto the value of the T statistic, which must be greater than 1.96 at the 95% confidence level, and the B statistic as the impactcoefficient. The overall fit of the model was equal to 0.53, indicating the high overall fitness of the model, further evidenced byan Standardized Root Mean Square Residual (SRMR) index of 0.06.
ConclusionThe results of this study indicated that the use of different advertising methods could have significant effects onmenopausal women’s tendency toward sports programs and venues. Therefore, it is essential for health organizations to continueto use these advertisements, especially on social media, to promote the physical activity level and improve the health and well-being of menopausal women.
Keywords: Advertising, Social Networks, Media, Physical Activity -
فصلنامه حقوق پزشکی، پیاپی 59 (بهار 1403)، صص 147 -163زمینه و هدف
شبکه های اجتماعی آنلاین بستری بی نظیر برای ارتباطات دوسویه و تعاملات مجازی فراهم آورده است. در کنار مزایا و تسهیلاتی که به واسطه این شبکه های اجتماعی فراهم شده است، نباید از نیمه تاریک آن، یعنی سیاهه جرائم در این محیط غافل شد. بنا بر آمار و اطلاعات موجود نه تنها زنان بزرگ ترین بزه دیده جرائم در شبکه های اجتماعی هستند، بلکه آسیب پذیری و صدمات ناشی از بزه دیدگی زنان در شبکه های اجتماعی بیش از آسیب پذیری مردان است.
روشنوشتار حاضر با روش توصیفی تحلیلی و با استفاده از منابع کتابخانه ای، متکفل شناسایی مصادیق خشونت علیه زنان در شبکه های اجتماعی برخط و آثار آن بر ایشان و تبیین برخی راهبردهای پاسخ دهی به مساله است.
ملاحظات اخلاقی:
در تمام مراحل نگارش پژوهش حاضر، ضمن رعایت اصالت متون، صداقت و امانتداری رعایت شده است.
یافته هایافته های این پژوهش گویای این مطلب است که کاربران زن شبکه های اجتماعی که مورد بزه واقع می شوند ممکن است دچار صدمات روحی روانی جبران ناپذیری شوند تا آنجا که به مرگ یا خودکشی آن ها بینجامد.
نتیجه گیرینتیجه به دست آمده از مقاله، آن است که برای مقابله کارآمد در مقابل خشونت علیه زنان در شبکه های اجتماعی اهتمام به پیشگیری از رهگذر آگاهی بخشی به بزه دیدگان، تشدید مجازات و افتراقی سازی مبتنی بر جنسیت و توجه به خواست بزه دیده و نیاز بزه کار در پارادایم عدالت ترمیمی ضروری است.
کلید واژگان: شبکه های اجتماعی, بزه دیدگی زنان, جرائم مبتنی بر جنسیت, خشونت, عدالت ترمیمیBackground and AimOnline social networks have provided a unique platform for two-way communication and virtual interactions. Along with the benefits and facilities provided by these social networks, one should not neglect its dark side, which is the list of crimes in this environment. According to the available statistics and information, not only women are the biggest victims of crimes in social networks, but the vulnerability and injuries caused by women's victimization in social networks are more than the vulnerability of men.
MethodThe present article, using the descriptive-analytical method and using library sources, is responsible for identifying examples of violence against women in online social networks and its effects on them and explaining some strategies for responding to the problem.
Ethical Considerations:
In order to organize this research, while observing the authenticity of the texts, honesty and fidelity have been observed.
ResultsThe findings of this research show that female users of social networks who are abused may suffer irreparable mental and physical injuries to the extent that it leads to their death or suicide.
ConclusionThe result obtained from the article is that in order to deal effectively with violence against women in social networks, attention should be paid to the prevention of the passing of awareness to the victims, the intensification of punishment and discrimination based on gender, and attention to the wishes of the victim and the need of the criminal in the paradigm of restorative justice.
Keywords: Social Networks, Victimization Of Women, Gender-Based Crimes, Violence, Restorative Justice -
Objective
The widespread presence of students in Telegram virtual social networks (VSNs) has provided a unique opportunity to track the effects of using this medium on their academic failure and mental health. Accordingly, this study explores whether the use of social media has a relationship with educational decline and student mental health.
MethodsThis correlation study was conducted in high schools in Khaf City, Iran, in the 2018-2019 academic year and included 1250 students (550 girls and 700 boys) who were selected via simple stratified random sampling. The data collection tools comprised a researcher-made questionnaire on the use of Telegram VSNs and the Keyes (2005) model of mental health. The data were analyzed using the SPSS software, version 22, and related tests.
ResultsWe found a significant relationship between the use of the Telegram network and educational decline. There is also a significant relationship between the use of the Telegram network and mental health. As the use of Telegram VSNs increases, there is an increase in fatigue in class and a reduction in study hours. Hence, this affects students’ educational decline directly and mental health adversely.
ConclusionWe recommend that information about the positive and negative effects of Telegram VSNs should be provided to users, and measures should be taken in schools to introduce and create a culture and useful and scientific use of Telegram VSNs.
Keywords: Social networks, Telegram, Educational decline, Students, Mental health -
زمینه و اهداف
مطالعات نشان داده اند، استفاده زیاد از شبکه های اجتماعی می تواند باعث بروز اختلالات روانی شود. این مطالعه با هدف تعیین ارتباط بین میزان استفاده از شبکه های اجتماعی تلفن همراه با سلامت روان انجام شد.
مواد و روش هایک مطالعه مقطعی در سال 1401 انجام شد. 250 نفر از کارکنان ستادی دانشگاه علوم پزشکی گلستان در مطالعه شرکت نمودند. روش نمونه گیری به روش طبقه ای تصادفی متناسب بود. ابزار جمع آوری داده ها، چک لیست متغیرهای جمعیت شناختی و همچنین، پرسشنامه های روا و پایا شده میزان استفاده از شبکه های اجتماعی تلفن همراه و سلامت روان بودند. داده ها به کمک آمار توصیفی و استنباطی در نرم افزار SPSS نسخه 24 و سطح معناداری 0/05 تحلیل شد. رعایت ملاحظات اخلاقی در تمام مراحل اجرای مطالعه درنظر گرفته شد.
یافته هامیانگین سنی کارکنان 6/8 ±41/07 سال و میانگین سابقه کار آنها 6/93 ±15/04 سال بود. 56/8 درصد زن و بقیه مرد بودند. بیشترین شبکه اجتماعی مورد استفاده کاربران، واتس آپ (44/8 درصد) بود. میانگین نمره استفاده از شبکه اجتماعی و سلامت روان به ترتیب 5/74 ±21/81 و 6/2 ±35/17 بود. میزان استفاده از شبکه های اجتماعی با نمره کل سلامت روان ارتباط معناداری داشت (P<0/001).
نتیجه گیریمیزان استفاده از شبکه های اجتماعی در سطح پایینی گزارش شد و سلامت روان کارکنان نیازمند مداخلات جدی است. با توجه به وجود ارتباط بین میزان استفاده از شبکه های اجتماعی با سلامت روان، استفاده منطقی و کنترل شده شبکه های اجتماعی می تواند مانع به مخاطره افتادن سلامت روان کارکنان گردد.
کلید واژگان: شبکه های اجتماعی, تلفن همراه, اینترنت, اختلالات روانی, سلامت روانBackground and AimsStudies have shown that excessive use of social networks may cause mental disorders. This study was conducted to elucidate the relationship between the use of cell phone’s social networks and mental health.
Materials and MethodsA cross-sectional study was conducted in 2022, in which totally 250 staff members of Golestan University of Medical Sciences participated. Proportional random stratified sampling method was used. The data collection tool was a checklist of demographic variables. Additionally, valid and reliable questionnaires on the use of mobile cell phone’s social networks and mental health were exploited. The data was analyzed with the help of descriptive and inferential statistics in SPSS software (v.24) and statistical tests were considered significant at P<0.05. Compliance with ethical considerations was considered in all stages of the study implementation.
ResultsThe average age of employees was 41.07±6.8 years and their average work experience was 15.04±6.93 years. About 56.8% of participants were women and the rest were men. WhatsApp was the most commonly used social network by study participants (44.8 percent). The average score of using mobile social network and mental health was 21.81±5.74 and 35.17±6.20 respectively. The use of social networks revealed a statistically significant association with the total score of mental health (P < 0.001).
ConclusionThe amount of social networks use was reported at a low level and the mental health of employees needs serious interventions. Considering the existence of a relationship between the engagement in social networks and mental health, the controlled use of social networks can prevent employees' mental health from being compromised.
Keywords: Social Networks, Mobile Phone, Internet, Mental Disorders, Mental Health -
مقدمه
مهارت ناکافی پرستاران در تفسیر نوار قلب می تواند منجر به اشتباهات بالینی جدی شود. روش های نوین آموزش می توانند نقش مهمی در بهبود مهارت داشته باشند. شبکه های اجتماعی با ماهیت اشتراک گذاری، امکان خلاقیت و نوآوری را در آموزش فراهم می کنند. بنابراین مطالعه حاضر با هدف مقایسه آموزش مبتنی بر شبکه های اجتماعی با آموزش کارگاهی بر مهارت پرستاران اورژانس در تفسیر نوار قلب انجام شد.
روش کاردر این مطالعه مداخله ای نیمه تجربی سه گروهه قبل و بعد شاهد دار ، سه بیمارستان به صورت تصادفی به سه گروه کنترل،کارگاه و شبکه اجتماعی واتس آپ تقسیم شدند. پرستاران به روش در دسترس انتخاب شدند، قبل از مداخله از هر سه گروه پیش آزمون گرفته شد. به گروه کارگاه از طریق کارگاه و به گروه مبتنی بر شبکه های اجتماعی، از طریق واتس آپ آموزش داده شد. پس از پایان آموزش از هر سه گروه پس آزمون گرفته شد و میزان تغییرات نمره مهارت در هرگروه با گروه های دیگر مقایسه شد. داده ها با نرم افزار 19-SPSS و (05/0 > P) تحلیل گردید.
یافته هامقایسه میانگین نمره مهارت در هر سه گروه کنترل (011/0=, P 71/2=t)، کارگاه (016/0=, P 58/2=t) و واتس آپ (001/0>, P 03/5=t) افزایش معنی داری قبل با بعد از مداخله داشت. مقایسه میانگین تغییرات نمره مهارت در گروه واتس آپ بطور معنی داری بالاتر از دو گروه دیگر بود (044/0 =P). مقایسه میانگین نمره مهارت تفسیر نوار قلب بین دوگروه واتس آپ وکنترل (022/0 =P) و بین دوگروه واتس آپ و کارگاه (039/0 = P) تفاوت معناداری داشت.
نتیجه گیریبا توجه به اینکه نمره مهارت تفسیر نوار قلب پرستاران گروه واتس آپ بالاتر بود، بنابراین شبکه های اجتماعی می توانند معرف روش نوین آموزش در کنار سایر روش های آموزشی باشند و در بهبود فرایند آموزش موثر واقع شوند.
کلید واژگان: آموزش کارگاهی, پرستار, شبکه های اجتماعی, مهارت تفسیر نوار قلبIntroductionMisinterpretation of the ECG can lead to serious clinical errors. Social networks with sharing features enable creativity and innovation in education. The aim of this study was the compare the effect of social-networking-based teaching and workshop-based teaching on emergency nurse ECG interpretation skills.
MethodsThis was three groups pre-test and post-test quasi-experimental study with a control group. Three hospitals were randomly divided into three groups: control, workshop, and WhatsApp. Nurses were selected by the available method. Before the intervention, a pre-test was taken from all three groups. The workshop group was taught through the workshop and the based on social networks group was taught through WhatsApp. After the end of the training, a post-test was taken from all three groups and the amount of skill score changes in each group was compared with other groups. Data were analyzed with SPSS-19 software and (P<0.05).
ResultsComparison of the average skill score in all three study groups: control (t=2.71, P=0.011), workshop (t=2.58, P=0.016), and WhatsApp (t= 5.03, P< 0.001) had a significant increase before and after the intervention. The average comparison of skill score changes in the WhatsApp group was significantly higher than the other two groups (P = 0.044). There was a significant difference between the average score of the ECG interpretation skill between the WhatsApp and control groups (P = 0.022) and between the WhatsApp and workshop groups (P = 0.039).
ConclusionConsidering that the score of the ECG interpretation skills of the WhatsApp group nurses was higher. Therefore, social networks can represent the new method of education along with other educational methods and be effective in improving the education process.
Keywords: Workshop education, Nurse, Social Networks, ECG Interpretation Education -
زمینه و هدف
از اهداف این مقاله شناسایی دینامیک تغییر احساسات و نگرش های کاربران رسانه های اجتماعی در مواجهه با بحران های طبیعی با استفاده از هوش مصنوعی در مواجهه با بحرانی که توسط کرونا ایجاد شده است و همچنین معرفی دینامیک تغییر احساسات و نگرش های جامعه ایرانی در مواجهه با بحران کرونا جهت استفاده و بهره گیری در تصمیم گیری، سیاست گزاری و مدیریت بحران های اجتماعی می توان نام برد.
روش کارروش پژوهش در این مقاله، روش پژوهش فراسنتز می باشد که به صورت کیفی به بررسی و مرور مطالعات پیشین می پردازد. روش پژوهش فراسنتز، بسیار به روش پژوهش کیفی تحلیل محتوا شبیه است. در روش پژوهش تحلیل محتوا، پژوهشگر به مطالعه، کدگذاری، تحلیل و تفسیر محتواها می پردازد و در روش پژوهش فراسنتز، پژوهشگر به مطالعه، کدگذاری، تحلیل و تفسیر نتایج حاصل از پژوهش های پیشین می پردازد.
یافته هاپس از جمع آوری داده های شبکه های اجتماعی و پیش پردازش آنها، فراخوانی برای انجام پژوهش بر روی این داده ها صورت پذیرفت. از مجموع 96 طرح رسیده، 29 طرح در ارزیابی اولیه (ارزیابی پروپوزال ها) توسط هیئت داوران حذف شدند. سپس دادگان کامل، در اختیار بقیه تیم ها قرار گرفت و از آنها خواسته شد طرح های پژوهشی خود را کامل کرده و تا پایان مهلت مقرر، ارسال نمایند. پس از پایان مهلت ارائه در مرحله دوم ارزیابی، 42 تیم دیگر نیز حذف شدند و 25 تیم پذیرفته شدند. تمام پروژه های پذیرفته شده توسط هیئت داوران، بعنوان ورودی های این پژوهش تلقی می گردند. 13 تا از پروژه ها، نسبت به بقیه ضعیف تر محسوب می گردند. هیئت داوران، با بررسی طرح های پژوهشی، میان آنها داوری کرده و به ترتیب 5 طرح برتر را معرفی کردند. سپس سه تیم دیگر نیز شایسته تقدیر شناخته شدند.
نتیجه گیریپس از داوری نوبت دوم، طرح پژوهشی 25 تیم مورد قبول هیئت داوران قرار گرفت و از میان آنان، 5 تیم برتر به ترتیب رتبه های اول تا پنجم را احراز کردند، همچنین سه تیم بعدی، شایسته تقدیر ارزیابی شدند و فعالیت 4 تیم بعدی، مطلوب ارزیابی شد. با توجه به اینکه از هر پروژه پژوهشی انجام شده، تعدادی گزاره تفسیری به عنوان نتیجه آن پژوهش جمع آوری شد و سپس بررسی شد که هر کدام از گزاره ها به چه مقوله ها و زیر مقوله هایی مرتبط هستند، این سوال برای پژوهشگر مهم بود که ببیند که در هر دسته، چه تعدادی از پژوهش ها دخیل بوده اند؟
کلید واژگان: بیماری های ویروسی, بحران کرونا, شبکه های اجتماعی, کاربران ایرانیBackground &
AimsNaturally, societies go through various crises during their historical life. Crises that are sometimes the result of human actions and sometimes occur without human will like natural disasters, but they leave a deep impact on daily life and sometimes even on the history of that border and region. In any case, when society faces these crises, depending on its understanding of them as well as its time conditions, it gives practical answers to that crisis. This answer can be studied and represented in most of the collective and social behaviors of members of the society as well as the government of the men of that society. The media, whether official media or social media are currently the best sources to obtain the conversations that are going on at the official level (such as news agencies) and unofficial (such as social media) in society. When a crisis is perceived by people, they quickly talk about it on social networks, and share their opinions and analysis, and in this way, society reflects its feelings and attitudes on the media platform of social networks. Today, the official media have also strengthened their bases in social networks and publish their messages on the same platform where people communicate with each other. create their personal pages and collective groups, the number of these messages is increasing in a very wide way. Therefore, nowadays it is impossible to study all messages or even a significant percentage of messages by one researcher or even one research team. Therefore, the use of intelligent data mining analytical methods with the help of powerful processing machines has become one of the most important research methods in today's world. Understanding what stages the society has gone through when facing a crisis helps to understand the "dynamic model of society's behavior and discourse" in that crisis. Theoretically, this type of analysis is new in the space of media analysis, and the aspects of which this article deals with the natural crisis of Corona are new and of course very practical. The combined use of artificial intelligence and cognitive science in media analysis has a lot of room for growth and this article can encourage interdisciplinary research and theoretical activities in this field. From a practical point of view, the results of this article will be very useful and practical for all those who are involved in macro policy-making, media people, and also related business owners. The presentation of the results and achievements of this research can lead to the demands of the stakeholders, but during the time of the research and when its achievements were revealed, based on the request of the National Corona Headquarters and relevant decision-making institutions in the country, consultations were given based on the achievements. It was their request. One of the goals of this article is to identify the dynamics of changing feelings and attitudes of social media users in the face of natural crises by using artificial intelligence in the face of the crisis caused by Corona and also to introduce the dynamics of changing feelings and attitudes of the Iranian society in the face of the Corona crisis to use And use in decision-making, policy-making, and social crisis management can be mentioned.
MethodsThe research method in this article is the meta-synthesis research method, which qualitatively examines and reviews previous studies. The meta-synthesis research method is very similar to the content analysis qualitative research method. In the content analysis research method, the researcher studies, codes, analyzes, and interprets the contents, and in the meta-synthesis research method, the researcher studies, codes, analyzes, and interprets the results of previous research.
ResultsAfter collecting the data from social networks and pre-processing them, a call was made to research these data. Out of a total of 96 projects received, 29 projects were eliminated in the initial evaluation (proposal evaluation) by the jury. Then the complete documents were given to the rest of the teams and they were asked to complete their research plans and send them by the end of the deadline. After the end of the submission deadline in the second stage of evaluation, 42 other teams were eliminated and 25 teams were accepted. All the projects accepted by the jury are considered inputs for this research. 13 of the projects are considered weaker than the others. The jury, by reviewing the research projects, judged among them and introduced the top 5 projects in order. Then three other teams were recognized as worthy of recognition.
ConclusionAfter the second round of judging, the research project of 25 teams was accepted by the jury, and among them, the top 5 teams were ranked first to fifth, and the next three teams were evaluated as worthy of recognition and the activity The next 4 teams were evaluated favorably. Considering that from each research project, several interpretive propositions were collected as the result of that research and then it was checked which categories and subcategories each of the propositions are related to, this question was important for the researcher to see how many researchers have been involved in each category?
Keywords: Viral Diseases, Corona Crisis, Social Networks, Iranian Users -
پیش زمینه و هدف
در روند درمان بیماری سرطان پستان یکی از گروه های مهم ارایه دهنده خدمات به بیماران، افراد خانواده، فامیل و دوستان آنان می باشند و مراقبت های ارایه شده توسط مراقبین خانوادگی، در افزایش بقای این بیماران موثر است. از سویی دیگر، فرسودگی مراقبتی نیز فشار توان فرسایی بر جسم، ذهن و توان مراقبین تحمیل می کند و تاثیری منفی بر نقش مراقبتی آن ها برجای می گذارد. لذا هدف مطالعه حاضر، تعیین تاثیر آموزش مراقبت از بیمار از طریق پیام رسان واتساپ بر تاب آوری مراقبین خانوادگی بیماران مبتلا به سرطان پستان در مراکز آموزشی درمانی ارومیه در سال 1401 بود.
مواد و روش هااین پژوهش یک مطالعه نیمه تجربی با دو گروه آزمون و کنترل به صورت پیش آزمون و پس آزمون بود که بر روی 60 نفر از مراقبین خانوادگی بیماران مبتلا به سرطان پستان در شهر ارومیه انجام شد. نمونه ها با روش نمونه گیری در دسترس انتخاب شده و به صورت تصادفی به دو گروه کنترل و آزمون تخصیص داده شدند. ابزار گردآوری اطلاعات، پرسشنامه های اطلاعات جمعیت شناختی و پرسشنامه تاب آوری کانر دیویدسون بود. در نهایت داده ها با استفاده از نرم افزار آماری SPSS نسخه 22 تجزیه وتحلیل گردید. سطح معنی داری کمتر از 05/0 بود.
یافته هانتایج این مطالعه نشان داد که تفاوت معنی داری بین میانگین نمرات تاب آوری قبل از مداخله در دو گروه کنترل و آزمون وجود نداشت (05/0p>) اما تفاوت معنی داری بین میانگین نمرات تاب آوری مراقبین خانوادگی بعد از مداخله در دو گروه کنترل و آزمون وجود داشت (05/0p<) به نحوی که بعد از مداخله، میانگین نمره تاب آوری در گروه آزمون نسبت به گروه کنترل، افزایش یافته بود.
بحث و نتیجه گیریپژوهش حاضر نشان داد که آموزش مجازی از طریق شبکه های اجتماعی از قبیل پیام رسان واتساپ می تواند میزان تاب آوری مراقبین خانوادگی افراد مبتلا به سرطان را ارتقاء دهد. لذا با توجه به اهمیت نقش مداخلات آموزشی در ارتقای سطح سلامت بیماران و مراقبین آن ها، مدیران مراکز درمانی می توانند با اتخاذ تدابیر و برنامه مدون آموزشی و کارگاه های آموزشی در ارتباط با آموزش تقویت تاب آوری، موجب ارتقای سطح سلامتی مراقبین و تسریع در روند بهبودی و کیفیت زندگی بیماران شود.
کلید واژگان: سرطان پستان, آموزش, مراقبین خانوادگی, تاب آوری, شبکه های اجتماعیBackground & AimAmong the critical groups providing services to patients are their family members, relatives, and friends in the breast cancer treatment process. The care provided by family caregivers effectively increases these patients' survival. On the other hand, caregiving burnout also imposes exhausting pressure on caregivers' bodies, minds, and power and negatively impacts their caring role. This study aimed to investigate the effect of patient care education delivered through WhatsApp messenger on the resilience of family caregivers of breast cancer patients in Urmia medical training centers in 2022.
Materials & MethodsThis research was a semi-experimental study with pre-test and post-test design conducted on 60 family caregivers of breast cancer patients in Urmia City. The samples were selected by convenience sampling and randomly assigned to two control and test groups. Data collection tools were demographic information questionnaires and Connor Davidson's resilience questionnaire. Finally, the data was analyzed using SPSS ver.22 statistical software. The significance level was less than 0.05.
ResultsThere was no significant difference in resilience mean scores between control and intervention groups before the intervention (p>0.05). However, there was a significant difference in resilience mean scores of the two groups after the intervention (p<0.05), with higher resilience mean scores in the intervention group than in the control group.
ConclusionsThis study showed that virtual training through social networks such as WhatsApp can increase the resilience of family caregivers of people with cancer. Therefore, considering the importance of educational interventions in improving the health level of patients and their caregivers, the managers of medical centers can improve the health level of caregivers and accelerate the recovery process and the quality of life of patients by adopting strategies and an educational program and training workshops in association with training to strengthen resilience.
Keywords: Breast cancer, Education, Family caregivers, Resilience, Social Networks -
Health literacy is a dynamic concept that is defined by the capacity of people to acquire, interpret and understand health information and services that are necessary for making appropriate decisions and has different dimensions. One of its dimensions is sexual health literacy. Obtaining information on sex has various challenges for people in the society. Web-based social media is one of the most effective and powerful tools through which various types of information can be obtained. This technology allows people to easily interact and communicate with each other through the Internet and learn. Considering the various capabilities of web-based social media, it can be used as one of the options for teaching sexual health literacy of young people. Therefore, blogs, microblogs, wikis, and social networking sites create opportunities for health professionals to create ways to educate, listen, and interact with youth about health-related issues. Of course, the use of Internet-based social networks has advantages and disadvantages that should be considered.Keywords: internet, Social networks, sexual literacy
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Background and Purpose
Smartphones offer easy access to the Internet and a good platform for all kinds of Internet activities. This study analyzed the relationship between social networking site (SNS) addiction and nomophobia among Iranian higher education students.
Materials and MethodsThis is a cross-sectional study. The participants were selected through a stratified sampling approach: the questionnaire comprised demographic information, Nomophobia Questionnaire, and Bergen Social Media Addiction Scale. The impact of SNS addiction on nomophobia was assessed using structural equation modeling. Then, the relations between SNS addiction and the 4 dimensions of nomophobia were examined using regression coefficients.
ResultsA total of 418 SNS users (279 females) took part in this work. SNS addiction showed a significant positive correlation with nomophobia and its 4 dimensions. A model with SNS addiction predicting nomophobia showed an adequate fit. The results showed that SNS addiction has a significant positive relationship with all dimensions of nomophobia. Among dimensions of nomophobia, SNS addiction was related to giving up convenience at the highest level, followed by losing connectedness and inability to access information and communicate.
ConclusionTherefore, SNS addiction explains nomophobia successfully. This study has important implications for health and education providers. Taking into account the efforts to enhance students’ mental health through educational interventions regarding responsible uses of the SNSs and making healthy online habits in policymaking is recommended.
Keywords: Social networks, Addictive behaviors, Anxiety, Health education, Survey -
سابقه و هدف
اعتیاد به اینترنت یکی از مشکلاتی است که با پیشرفت فناوری به وجود آمده است که اثرات منفی بر سلامت جسمی و روانی افراد دارد. هدف از انجام این مطالعه بررسی استفاده از اینترنت و شبکه های اجتماعی در دانشجویان دانشگاه علوم پزشکی کاشان بود.
مواد و روش هادر این مطالعه مقطعی تعداد 238 نفر از دانشجویان دانشگاه علوم پزشکی کاشان در سال 1398 با روش تصادفی طبقه ای، انتخاب شدند. برای جمع آوری داده ها از پرسشنامه استاندارد که توسط اساتید و کارشناسان مرکز سلامت روان وزارت بهداشت تهیه شده بود، استفاده گردید. داده ها از طریق نرم افزار SPSS و با استفاده از آزمون کای اسکوار، تجزیه و تحلیل شدند.
نتایجیافته ها نشان داد که 16/1 درصد دانشجویان اعتیاد به شبکه های اجتماعی داشتند که در بین زنان و مردان به ترتیب 18/4 و 12/7 درصد بود. همچنین میزان استفاده دانشجویان مرد نسبت به زن، از لحاظ انجام بازی های کامپیوتری آنلاین و آفلاین بیشتر بود (0/05<P). میزان استفاده دانشجویان خوابگاهی نسبت به جستجوی اخبار و وبگردی و دانلود فیلم و موسیقی نیز، بیشتر از دانشجویان ساکن منزل بود (0/05<P).
نتیجه گیریبا توجه به این که 1/16 درصد از دانشجویان، روزانه حداقل 8 ساعت از وقت خود را برای استفاده از اینترنت اختصاص می دهند این امر می تواند باعث افت آموزشی آن ها شود؛ لذا برگزاری کارگاه های آموزشی، در مورد معایب و مزایای استفاده از اینترنت، ضروری است.
کلید واژگان: اعتیاد به اینترنت, شبکه های اجتماعی, دانشجویانFeyz, Volume:27 Issue: 2, 2023, PP 960 -966BackgroundInternet addiction is one of the problems that has arisen with the advancement of technology, which has negative effects on people's physical and mental health. This study aimed to investigating the effect of using the internet and social networks in students of Kashan University of Medical Sciences.
Materials and MethodsIn this cross-sectional study, 238 students of Kashan University of Medical Sciences were selected by stratified random method in 2019. To collect data, a standard questionnaire prepared by the professors and experts of the mental health center of the Ministry of Health was used. The data was analyzed through SPSS and using chi-square test.
ResultsThe findings showed that 16.1% of students were addicted to social networks, which was 18.4% and 12.7% among women and men, respectively. Also, it can be mentioned that male students use more online and offline computer games than female students (P<0.05). The rate of use of dormitory students for searching news and surfing the web and downloading movies and music was more than students of living at home (P<0.05), also.
ConclusionConsidering that 16.1% of students devote at least 8 hours of their time daily to use the internet, this can be a reason for their academic failure. Hence, it is necessary to hold educational workshops about the advantages and disadvantages of internet.
Keywords: Internet addiction, Social networks, Students -
زمینه و هدف
رسانه ها به ویژه رسانه های اجتماعی نقش بسزایی در آموزش افراد دارای معلولیت و نیز آموزش سایر افراد جامعه درقبال افراد دارای معلولیت دارند. رسانه های امروز کشور کمتر به این رسالت مهم توجه داشته اند. تحقیق حاضر با هدف شناخت بازنمایی افراد دارای معلولیت در رسانه های اجتماعی و نیز نقش این گونه رسانه ها در ارتقای شرایط زندگی این افراد صورت گرفت.
روش بررسیاین پژوهش با روش کیفی انجام پذیرفت. به منظور نیل به هدف پژوهش از ابزار مصاحبه عمیق و نیمه ساختاریافته استفاده شد. با یازده نفر از خبرگان رسانه ها در ایران مصاحبه صورت گرفت که همگی حداقل ده سال سابقه کار رسانه ای داشتند یا درصورت داشتن تجربه کمتر، از تحصیلات کارشناسی ارشد یا بیشتر مرتبط با حوزه رسانه برخوردار بودند. همچنین به منظور اعتباربخشیدن به تحقیق، تکنیک مثلث سازی و نظریه «برچسب زنی» به کار رفت. از کدگذاری سه گانه (مقوله، زیرمقوله، کد) برای تحلیل محتوای مصاحبه های عمیق و نیمه ساختاریافته استفاده شد.
یافته هایافته های این پژوهش در سه مقوله و شش زیرمقوله ارایه شد. مضمون های شناسایی و طبقه بندی نیازهای معلولان (با زیرمضمون های اطلاع رسانی عمومی، استفاده از شبکه های اجتماعی برای اشتراک گذاری و بازتاب فعالیت های افراد دارای معلولیت)، ارتقای سطح ارتباطات اجتماعی افراد دارای معلولیت ازطریق فضای مجازی (با زیرمضمون های آموزش به افراد دارای معلولیت و جامعه برای ایجاد تعامل مثبت و دوسویه، ایجاد ارتباط بین افراد دارای معلولیت و دیگر افراد) و ایجاد تشخص اجتماعی (با زیرمضمون های ایجاد گروه در فضای مجازی توسط افراد دارای معلولیت، ایجاد کانال در فضای مجازی توسط افراد دارای معلولیت) شناسایی شد.
نتیجه گیریبراساس نتایج پژوهش، استفاده از فضای مجازی به خصوص شبکه های اجتماعی توانسته است موجب ارتقای سطح اجتماعی زندگی افراد دارای معلولیت شود.
کلید واژگان: افراد دارای معلولیت, معلولیت, رسانه, شبکه های اجتماعی, فضای مجازی, اینترنتBackground & ObjectivesNowadays, social media has gained a crucial role in human life. Creating social branding stands out as one of the main concerns of people with disabilities. The media, especially social media, must assume different responsibilities towards people with disabilities. Informing, educating, and entertaining people with disabilities, as well as informing other sections of society about the low quality of life of people with disabilities, are among the most important missions of any media. Social networks have contributed to the integration of people with disabilities in society. Access to social networks has become easy for the public in recent decades. Therefore, it seems logical to investigate the role of social media in improving and promoting the individual and social life conditions of people with disabilities. This research aims to examine the way of representation of people with disabilities in social networks in improving their living conditions.
MethodsThe research method was qualitative, and the main research tool was the in–depth and semi–structured interview. Iranian media elites were targeted for interviews. In this research, media elites are defined as persons with at least 10 years of experience in this field or who have a master's degree and higher university studies with fewer experiences. Eleven experts were selected for the interview. We used the triangulation technique and the "labeling" theory to validate the research. Triple coding (category, subcategory, code) was used to analyze the content of in–depth and semi–structured interviews.
ResultsThe findings of this research uncovered 3 categories and 6 subcategories: the category of identifying and classifying the needs of disabled people (with the subcategories of public information, using social networks to share and reflect the activities of people with disabilities), improving the level of social communication of people with disabilities through virtual space (with the subcategories of teaching people with disabilities and society to create positive mutual interaction, and developing communication between people with disabilities and other people) and creating social branding (with the subcategories of creating a group in virtual space by people with disabilities and creating a channel in virtual space by people with disabilities).
ConclusionAccording to the results of the research, the use of virtual space, especially social networks, can improve the social level of the lives of people with disabilities.
Keywords: People with disabilities, Disability, Media, Social networks, Virtual space, The Internet -
هدف
امروزه بسیاری از سازمان ها از شبکه های اجتماعی برای بازاریابی استفاده می کنند. در نتیجه، هدف این مطالعه ارائه مدل استراتژی های کسب وکار برای بازاریابی محصولات ورزشی در شبکه های اجتماعی بود.
مواد و روش هااین مطالعه از نظر هدف کاربردی و از نظر شیوه اجرا مقطعی از نوع همبستگی بود. جامعه پژوهش صاحب نظران، ذی نفعان و ذی ربطان کسب وکار برای بازاریابی محصولات ورزشی به تعداد 2874 نفر بودند که حجم نمونه بر اساس نرم افزار سمپل پاور 370 نفر تعیین که با روش نمونه گیری دردسترس به عنوان نمونه انتخاب شدند. ابزار پژوهش پرسشنامه محقق ساخته با 68 گویه بود که روایی محتوایی آن با نظر 7 نفر از اساتید و متخصصان تایید و پایایی آن با روش آلفای کرونباخ مناسب ارزیابی شد. داده ها با روش های تحلیل عاملی اکتشافی و مدل یابی معادلات ساختاری در نرم افزارهای SPSS-25 و AMOS-23 تحلیل شدند.
یافته هایافته ها نشان داد که مدل استراتژی های کسب وکار برای بازاریابی محصولات ورزشی در شبکه های اجتماعی، 9 عامل شامل استراتژی های نوآوری، ارتباط با مشتری، زیرساخت، توسعه، خدمات، نیروی انسانی متخصص، ترویج و تبلیغ، قیمت گذاری و محصولات داشت که بار عاملی همه عامل ها بالاتر از 40/0، میانگین واریانس استخراج شده همه آنها بالاتر از 50/0 و پایایی همه آنها بالاتر از 70/0 محاسبه شد. همچنین، مدل استراتژی های کسب وکار برای بازاریابی محصولات ورزشی در شبکه های اجتماعی برازش مناسبی داشت و استراتژی های نوآوری، ارتباط با مشتری، زیرساخت، خدمات، ترویج و تبلیغ و قیمت گذاری بر استراتژی محصولات، استراتژی های نوآوری، زیرساخت و نیروی انسانی متخصص بر استراتژی توسعه و استراتژی محصولات بر استراتژی نیروی انسانی متخصص اثر مستقیم و معنادار داشت (001/0<p).
نتیجه گیریبا توجه به یافته های این پژوهش، متخصصان کسب وکار برای بازاریابی محصولات ورزشی در شبکه های اجتماعی می توانند از نتایج این مطالعه استفاده نمایند و گام موثری در بازاریابی بردارند.
کلید واژگان: استراتژی های کسب وکار, بازاریابی, محصولات ورزشی, شبکه های اجتماعیPurposeToday, many organizations use from social networks for marketing. As a result, the aim of this study was presenting the business strategies model for marketing sports products in social networks.
Materials and MethodsThis study in terms of purpose was applied and in terms of implementation method was cross-sectional from type of correlation. The research population consisted of 2874 people of business experts, beneficiaries and stakeholders for the marketing sports products, and the sample size based on the Sample Power software was determined 370 people, who were selected as a sample with using the available sampling method. The research tool was a researcher-made questionnaire with 68 items, which its content validity was confirmed by the opinion of 7 professors and experts, and its reliability was evaluated as suitable by Cronbach's alpha method. Data were analyzed with exploratory factor analysis and structural equation modeling methods in SPSS-25 and AMOS23 software.
FindingsThe findings showed that the business strategies model for marketing sports products in social networks had 9 factors including the strategies of innovation, relation with customer, infrastructure, development, services, specialized human resources, promotion and advertising, pricing and products, which the factor loading of all factors was higher than 0.40, the average extracted variance of all of them was higher than 0.50 and the reliability of all of them was higher than 0.70. Also, the business strategies model for marketing sports products in social networks had a good fit, and the strategies of innovation, relation with customer, infrastructure, services, promotion and advertising and pricing on the product strategy, the strategies of innovation, infrastructure and specialized human resources on the development strategy and the strategy of product on the strategy of specialized human resources had a direct and significant effect (P<0.001).
ConclusionAccording to the findings of this research, business professionals for marketing sports products in social networks can use the results of this study and take an effective step in marketing.
Keywords: Business Strategies, Marketing, Sports Products, Social Networks -
زمینه و هدف
رسانه های اجتماعی امروزه نقش مهمی در توسعه رفتار مصرف کنندگان بخصوص در حیطه سلامت داشته است. در همین زمینه بسیاری از افراد با استفاده از شبکه های اجتماعی نیازمندی های اطلاعاتی خود را در خصوص سلامت کسب می کنند. یکی از این موارد توریسم سلامت است.
روش کارپژوهش حاضر از نظر روش شناسی تحقیق در گروه تحقیق کاربردی، پیمایشی و همبستگی می باشد. جامعه آماری این تحقیق شامل کلیه کاربران شبکه اجتماعی در مراکز پزشکی ارایه دهنده خدمات توریسم سلامت شهر تهران می باشد. حجم جامعه آماری 850 نفر در طی دوره مورد بررسی بوده است و با استفاده از فرمول کوکران حجم نمونه برابر 256 نفر تعیین شده است. به منظور سنجش متغیرهای تحقیق از ابزار پرسشنامه استفاده شده است. روایی این ابزار از طریق روایی سازه مورد بررسی قرار گرفته است و پایایی با استفاده از ضریب آلفای کرونباخ بررسی و تایید شده است. در بخش روش تجزیه و تحلیل نیز، ابتدا مدل اندازه گیری تشکیل و بر اساس شاخص ها برازش مدل مورد بررسی قرار گرفت. در نهایت نیز بر اساس روش مدلیابی ساختاری روابط بین متغیرهای تحقیق برررسی و نتایج ارایه گردید. در این بخش از نرم افزار ایموس استفاده شده است.
یافته هانتایج نشان داد میزان و نوع استفاده از شبکه های اجتماعی تاثیر معنی داری در رفتار قبل، حین و بعد از استفاده از خدمات توریسم سلامت داشته است.
نتیجه گیریبه نظر میزان و نوع استفاده از شبکه های اجتماعی در میان کاربران می تواند تاثیر بالایی بر تمایل به استفاده از خدمات توریسم سلامت در میان گردشگران سلامت داشته است.
کلید واژگان: توریسم سلامت, شبکه های اجتماعی, رفتار مصرف کنندهBackground & AimsHealth tourism, also known as medical tourism or medical travel, refers to travel to another country or region to receive medical treatment, procedures or services. The concept of health tourism has gained popularity in recent years due to rising healthcare costs in developed countries, the availability of high-quality medical facilities in developing countries, and the ease of international travel. Health tourism can provide patients access to high quality medical treatments, reduce healthcare costs and improve their quality of life. However, it is important to carefully consider the risks and benefits of health tourism before deciding to travel for medical treatment. Patients should research the treatment facility and provider and ensure appropriate health insurance coverage prior to travel. In the meantime, one of the aspects investigated in the fields of health tourism has been the behavior of consumers of these services, as well as the effects of social networks on this behavior. One of the studied cases is in the field of consumer behavior in relation to social networks, which has been studied in various researches in recent years. In fact, social networks are one of the most used areas in recent years of social networks, which have greatly occupied various markets. In recent years, the amount of use of social networks in Iran has increased so much that the scope of using these networks has led to political debates and influencing the results of elections. In this research, considering the increasing role of social networks, its impact on health tourism has been investigated from the point of view of consumers of medical services in the form of medical tourists.
MethodsIn terms of research methodology, the current research is applied, survey and correlation research. The statistical population of this research includes all social network users in medical centers providing health tourism services in Tehran. The size of the statistical population was 850 people during the study period, and using the Cochran formula, the sample size was determined to be 256 people. In order to measure the research variables, a questionnaire was used. The validity of this tool has been examined through construct validity, and reliability has been examined and confirmed using Cronbach's alpha coefficient. In the analysis method section, first the measurement model was formed and the fit of the model was examined based on the indicators. Finally, based on the structural modeling method, the relationships between the research variables were examined and the results were presented. Amos software is used in this section.
ResultsThe results showed that the amount and type of use of social networks had a significant effect on the behavior before, during and after the use of health tourism services.
ConclusionOne of the ways social media can influence health tourism is by giving patients access to information about medical facilities and doctors in other countries. Patients can read reviews, watch videos and connect with others who have undergone similar treatments. This can help them make informed decisions about where to go for treatment and what to expect when they get there.
Another way social media can influence health tourism is by providing a platform for medical professionals to share their expertise and build their reputation. Doctors, nurses, and other healthcare providers can use social media to showcase their skills, share educational content, and interact with patients and other professionals in their field. This can help them attract patients from other countries who are looking for quality care. On the other hand, social media can also have negative effects on health tourism. For example, false or misleading information can spread quickly on social media, which can lead to patients making poor decisions about where to seek treatment. In addition, some medical facilities and doctors may use social media to promote themselves in unethical ways, such as exaggerating the benefits of their treatments or making false claims about their qualifications. As a result, social media and health tourism are two distinct concepts that can interact in different ways. While social media can give patients access to valuable information and help medical professionals build their reputation, it can also pose risks for patients seeking accurate and reliable information about treatments and medical facilities in other countries. The relationship between the type and amount of use of social networks and the behavior of health tourists before, during and after the use of medical services was investigated. The results have shown that social networks can have a positive and direct effect on the behavior of consumers of health tourism services.Keywords: Health Tourism, Social Networks, Consumer Behavior -
توسعه سریع فناوری دیجیتال ، زندگی افراد را در زمینه های مختلف تغییر داده است کسب و کارها استفاده از شبکه های اجتماعی را به عنوانراهی برای کمک به ارتباط مشتریان و به منظور کسب اطلاعات درخصوص علایق و ویژگی های آن ها و همچنین ارایه خدمات به مشتریاندر یک محیط جذاب فناوری آغاز نموده اند. هدف از این پژوهش واکاوی عوامل موثر بر ارتقاء برند در حوزه شناختی، عاطفی و رفتاری در شبکه های اجتماعی بود. در انجام این مطالعه از روش دلفی و همچنین مقیاس سنجش لیکرت استفاده شد. نتایج حاصل از دورهای مختلف دلفی عوامل موثر بر ارتقاء برند از منظر خبرگان را هفت عامل محرک های تجاری اجتماعی، تجربه قبلی و ارزش های درک شده از تبلیغ وب های برند شده در زمره پیشایندها یا محرک های تجاری ادراکی و درگیری برند مشتری و نگرش نسبت به مقام برند در ابعاد نگرشی و در نهایت سلامت برند و روابط کسب و کار مشتری در زمره پیامدها یا همان ارتقاء برند تشخیص داده شدند.
کلید واژگان: ارتقاء برند, شبکه های اجتماعی, محرک های تجاری ادراکی, نگرش, سلامت برند, روابط کسب و کار مشتریThe rapid development of digital technology has changed people's lives in various fields. Businesses use social networks as a way to help customers communicate and to obtain information about their interests and characteristics, as well as to provide Customer service has started in an attractive technological environment. The purpose of this research was to analyze the factors affecting brand promotion in cognitive, emotional and behavioral fields in social networks. Delphi method and Likert scale were used in this study. The results of different Delphi rounds show the factors affecting brand promotion from the experts' point of view as seven factors of social business drivers, previous experience and perceived values of advertising branded websites among the antecedents or perceptual business drivers and customer brand engagement and relationship attitude. Brand status in attitudinal dimensions and finally brand health and customer business relationships were recognized as consequences or brand promotion.
Keywords: Brand Promotion, Social Networks, Perceptual Business Drivers, Attitude, Brand Health, Customer Business Relationships -
BACKGROUND
Social networks are integrated in our lives and, amongst other functions, they are a means of dissemination. There are numerous social network accounts dedicated to health that could be used as an educational resource. The aim of this study was to evaluate the quality of accounts dedicated to health in different social networks, assessing their content and didactic and technological effectiveness and accessibility.
MATERIALS AND METHODSObservational cross‑sectional descriptive study in which an analysis of social networks related to health was carried out from April to June 2021 in Spain. Twenty‑eight accounts were analysed using a mixed qualitative‑quantitative methodology. Content analysis of the speeches disseminated through the selected accounts was performed. In addition, the quality of the accounts was assessed with the Instrumento de Evaluación de Recursos Educativos Digitales (#IE_RED) (Digital Educational Resources Evaluation Instrument [#IE_RED]).
RESULTSFour categories were identified according to the content: student‑focused profiles, specific professionals’ profiles, current health issues and profiles promoting a healthy lifestyle. In addition, the quality of the accounts obtained a score that indicates they meet the requirements to be validated as a good educational digital resource but could be improved. Instagram social network accounts and those managed by nurses scored significantly higher.
CONCLUSIONSThe analysed accounts were revealed as a quality tool for health dissemination, with varied content and applicable to teaching. Their use could be applied both to the training of health professionals and to the promotion of the population’s health.
Keywords: Health, health education, health promotion, primary prevention, public health, social networks
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