Assessment of urban identity in the Iranian new towns in base of the Isfahan identity school

In the term of growth urbanization، especially in developing countries، become a main trend in the world in large scale and huge amount of urban land transform to the urban buildings، always one important thing ignoring: urban spaces identity. Theoretical bases: Urban spaces identity is the most important issue in 21 century in social and physical domain. It is important for tow reason: first weakness of identity-make elements in new development process and second inattention to the identifier motives in development plans from detail scale to massive scale. New towns، specially، lack of this shortage and unsuccessful in population attraction for this are the main sign. The main goal of paper is survey of this subject in ten new towns in Iran (after revolution). new towns in Iran (after revolution) one of the most important policy in urban development process that Affected on urban development and urbanization. Therefore it is important for urban planner and management that be aware from the main current problems that this new towns. One of these problems is town identity and lack of that in case study in this research. Methodology research is combination of quantities and qualitative methods with using of Goular matrix model and questioner technique. The result shows that in final ranking Baharestan new town with 62 prominences of 100 is first based of selected criteria and Andishe and Pardis new towns are next. In the other hand town identity in Baharestan new town is strong in compare with the other cases. It caused by several reasons: first optimize urban planning in such new town، second exist of identifier elements and factors that strengthening the town identity in Baharestan. Notable result that population attraction in these new towns has harmony with results of this paper. Suggestions Based: on research result a framework proposed for Promotion of urban identity in the new cities was selected According to Guler model. In this framework using 8 criteria current situation and desired situation survey and optimized policy proposed.