Codification of Rural Tourism development strategies (Case study: Sheidan Village city bavanat fars province)

Tourism and the tourism economy, At present, Has become one of the main pillars of the business world. In addition, Many planners and policy development The tourism industry is regarded as the main pillars of sustainable development. In this regard, Rural Tourism The tourism industry is a part of That can be programmed with the principles of good And identify advantages And constraints of rural tourism, Role in the development of this area And therefore, National development and diversification of the national economy is headed. To develop appropriate strategies for the development of tourism in the village, Using SWOT model and EFE and IFE, The most important internal and external factors affecting the development of rural tourism Sheidan were identified. Then, using internal and external matrix (IEM), Location of the study area, To select and develop specific strategies In the final stage, Using Analytical Hierarchy Process AHP, The best strategy for tourism development in the village was selected And the results showed that: Due to the potential and limitations of the village Sheidan In the field of tourism, Among the four main strategies, Strategy WT, With a score of 342/0 Selected as the best strategy. Strategy ST4 - Infrastructure development And infrastructure Equipment and utilities And field of activities to attract investors in the tourism sector With a score of 468/0 in 16 of the proposed strategy, The best and most effective strategy.