Take appropriate strategies to develop sustainable ecotourism Sustainable model SWOT, AHP and ANP. (Case Study: Wetland wheat in Chaharmahal and Bakhtiari Province)

One of the recent strategies in most countries in the field of recent economic growth has been a particular concern, tourists. Among all types of tourism, ecotourism is more compatible with sustainable development. Iran, due to the great extent, climatic diversity etc. has unique capability in the field of ecotourism. Chaharmahal and Bakhtiari province has high ability in this regard. Gandoman wetland in this province, according to the beautiful scenery is a great potential for the development of ecotourism. In this study, we tried using SWOT, AHP and ANP strategies for the development of the wetland ecotourism that could be provided. Analytic descriptive Methods and survey analysis of 20 tourism experts were used. The results (year 2012 – 2013) showed that: A total of 45 strengths and opportunities, with a score of (4.19) as the advantages and disadvantage and threaten with a score of 47 weight (3.21) as there are limitations wetland ecotourism development, Then, according to the results SWOT; to provide 6 strategy for each of four strategies (SO, ST, WO, WT) were measured. Since the proposed strategy did not have the same importance, so by using AHP model of each four proposed strategies; the best strategies were selected. These strategies include of competitive strategy-aggressive (SO) (Provision of facilities and services based on the needs assessment, etc.), Diversity strategy (ST) (policies to prevent an increase in rates land), the strategy review (WO) (adopt security measures to protect wetland reserves with the help of authorities, etc.) and defensive strategies WT (enjoying modern technology and harmony with the environment, etc.). Finally, using AHP to prioritize the implementation of each four strategies that SO strategy priority, WT The second priority, WO third priority, and eventually won the fourth priority ST.