Factors Influencing The Attitudes Of Residents Towards Rural Tourism Case Study, Ize City In Khuzestan Province

Attention to rural development by governments and NGOs as a panacea for part of current problems such as rural migration¡ reducing the income of rural household and the decline if rural agriculture is increasing and it is seen as a strategy for economic development. This is while the residents support is affected by their attitude. Tourism is a key component in sustainable development approach. So the aim of this study is checking the factors that influencing the residents attitude of Ize toward rural tourism by survey method and the collected data are analyzed with SPSS and AMOS. The findings show a statistically significant difference between women and men and different places toward residents attitude¡ satisfaction and perception the effects of tourism. In order to explain the factors that influencing the attitude the stepwise regression was used.