A Satisfaction Survey of Tourists with Desert Country by Comparative Analysis of Experience and Expectation Levels: A Case of Aliabad Rural

This paper is dedicated to understanding and studying tourists’ experiences and expectations of Aliabad, in Bafq of Yazd Province, as well as the satisfaction level and factors involved. It features a desert tour site in the close proximity of Sadeqabad Village, receiving many guests in the autumn and winter. The research employed a descriptive-analytical methodology for surveying, in which the data were collected by means of questionnaires and sampled by Cochran’s techniques in relation to the substantial statistical profile. So, the research data of the final 256 selected people were analyzed by the dependent t-test and regression testing on SPSS. Findings suggest that visitors had a better experience of the attraction and social factors than what they had expected, further proved by the significant gap between the expectations and the experiences of the case site, while it was low with the facilities and service and economic factors when considering their expectation. Therefore, the significance of the statistical difference between the experience and the expectation levels was confirmed. Taking the experience factor into account.