Complexity of Supply Chain As an Strategic Asset and Position of Financial Performance

Supply chain management association, in a comprehensive framework, defines supply chain as a strategic asset that can create value and consequently a competitive advantage for the organization This research aims at recognizing the formation and impact of supply chain complexity as an asset on its performance. The sub-goal of this research is to analyze the position of financial performance in the impact of supply chain complexity. Thus, after reviewing theoretical literature, the dimensions and terms of the model were identified and formulated as a reference model for supply chain processes. Then, a questionnaire was designed to assess the complexity of the supply chain and its impact on performance. CRONBACH alpha was used to assess the reliability and content, and construct validity was used to assess the validity. The statistical population of this research is home appliance companies. The statistical sample consists of 50 companies in the cities of Tehran, Isfahan, Tabriz, Mashhad, Shiraz and Ahvaz. In this research, 250 questionnaires were distributed in deferent layers of supply chain and 197 questionnaires were completed. Finally, by using Factor Analysis and Structural Equation Modeling method, proposed conceptual model was analyzed. Based on research findings, the supply chain complexity of the population has significant and negative impact on performance.