Cognitive Resilience Proactive & Adaptive Pattern Learning based on Iranian Entrepreneurs Indigenous Knowledge

Organizational resilience (OR) as a change capacity & adaptability to environmental challenges is a concept, which has been considered by scholars in the last two decades. Cognitive Resilience (CR) as prerequisite of OR, is a mental process for remembering, understanding, analyzing and applying them for decision-making, problem-solving and responding to the environmental changes and it is important. Since previous researches have focused more on cognitive, behavioral & affective resilience’s what and why, the purpose of this research was presenting an application pattern for answering to this question that how the level of organization’s CR could be changed by Iranian entrepreneur’s indigenous knowledge (IK) based on dimensions & important indexes. This research is qualitative & narrative that its method is discourse analytical method based on deep targeted interviews. The results of 10 established entrepreneur’s living experience & 2 entrepreneurship researchers, who have had resilient experience in their work or business mentorship showed how entrepreneur’s IK & conceptual knowledge based on the hierarchical property of systems theory, lead to cognitive innovation in three stages: A. Hard cognitive resilience includes sub-processes remembering & understanding; B. Soft cognitive resilience includes sub-processes application, analysis & evaluation; C. Conviction cognitive resilience includes sub-process innovation. Based on this finding, since the CR as an organizational behavior is a type of collective learning (such as adaptability & proactively), we suggested entrepreneurs analyze this important construct as an underlying assumption of organizational culture during business model reinventing for realizing OR.