The situation of ecotourism demand Gilan province with an emphasis on social and economic factors

Ecotourism has attracted much attention in recent years. A critical issue in ecotourism is to understand the state of demands. Demand is typically measured in terms of the tourism market. The tourism market is linked to the region of tourism products, and the characteristics and preferences of their representatives. Noting ecotourism, this study analyzed the demand situation of ecotourism in Gilan province. The statistical population of all tourists entering Gilan province was 384 individuals. Wilcoxon, Binomial, and T-test were used to analyze the data. The results showed that the role of geo-touristic attractions such as coasts and forest areas was essential for the present and future travel of tourists to Gilan. However, the goal of many tourists to these attractions was mere fun. Thus, they suggested little ecotourism motives. The services of the indigenous people and lodging in indigenous resorts did not have high effects on the travel of tourists and did not create much incentive for them.