Housing choice based on the trade-off between residential location characteristics and housing quality using choice experiment method from homeowner’s household viewpoint in Isfahan

Appropriate planning for choosing the location of residential units by urban managers, housing construction companies, and urban and rural property organizations involves understanding the preferences of the homeowner's households in this area. The purpose of this paper is to investigate the factors affecting the choice of house quality and residential location and the extent of the impact of each of these factors on the probability of choice. Choice Experiment Method (CEM) was used to determine the factors influencing housing choice and valuation of housing features. To this end, the desired values were used based on Random Utility Theory (RUT) of a discrete Multinomial Logit Model (MNL) and randomly selected from 300 households in Isfahan city. The data were collected using questionnaires of empirical and face-to-face interviews and analyzed using EXCEL and STATA software. The results showed that the final effect of the variable of increasing the facilities and facilities outside the interior of the home has the greatest impact on the choice of housing, and then the size variable in the choice of housing is very influential. Based on the findings of this study, it was found that the preferences of different households, mainly by prioritizing residential location indicators, could be very important in urban planning.