The importance of modern mass media, such as the Internet and virtual networks, in the tendency of individuals to Sport for all

The purpose of this study was to strategic non-employed women in Qom by using SWOT analyze and Comparison Sport for all of employed and model.

The research was descriptive and statistical population of the study was all women elder than 15 years old in Qom and the sample size was 384 according to Morganchr('39')s table. The sampling method was random and classified. A researcher-made questionnaire consisting of 20 questions based on Kendal Coordinate Coefficient Method and they consider the strength and weakness of Sport for all women.  The validity and reliability was confirmed by ten experts. The stability was 93% approved by Cronbachchr('39')s alpha Method. Data were analyzed using descriptive and inferential statistics (Friedman test, independent T) on SPSS-22 software at a significance level of 0.05.

The findings of this research showed that the most important point of view of women studying "low cost of sports in general than sporting championship" is the main point of strength and "less attention to general sport of women than men" is the most important weakness. Also, the results showed that there was no significant difference between employed and non-employed women in determining the priority points of strength and weakness in Qom city (P< 0/05).

The results showed that employed and non-employed women have the same views on the strength and weakness of public sports in Qom and this shows the importance of public sports in women.