Relationship between Ethical Branding & Organizational Performance

One of the customerchr('39')s utilities in choosing a product is a valid branded one. The brand value is a name, phrase, design, sign or combination of these elements that determines the identity of a production organization and differentiate it from other rivals.

This study is an applied one in terms of purpose and descriptive-correlational one in terms of method of research. The statistical population of this research is all employees and workers of Barez Industrial Group of Kerman. Based on Morganchr('39')s table, 323 people were selected as the statistical sample for the study. Two questionnaires were used to collect the data from the research questionnaire: ethics, corporate identity and corporate performance. The data were analyzed by SPSS24 and Smart pls3 softwares and analyzed by Spearman correlation coefficient and regression.

Research findings indicate that there is a meaningful relationship between quality of product, service quality, price perception, social responsibility, social activity and comfort and performance of the organization.

Ethical branding affects corporate performance. This means that companies need to focus on ethics and its components in order to improve their performance.