Embedded ideologies in the content of the Monsters Inc animation

Nowadays ideology is the most important concept in human life that has overtly and covertly penetrated into all aspects of life. Embedded ideologies have the greatest impact on people's subconscious. Childhood, as an important part of human life, is surrounded by a variety of ideologies. Nowadays, the media, and especially animation, have become a powerful tool in transmitting ideology to children. Their high power in attracting the audience has made this medium a suitable platform for the transmission of ideology. Here the monsters Inc animation has been studied due to its tremendous sales and popularity. In this research, by means of content analysis, various and invisible aspects of ideology in this animation have been studied. The ideologies used in this animation are very diverse and wide and are discussed from different aspects such as: the ideology of the popularity of monsters, the ideology in the construction of characters, the political ideology in the content, the emotional and psychological ideology, and the ideology of human philosophical nature have been discussed. The results show that each of these cases are integrated with the text by specific techniques and affect the individual subconscious. The value criteria of the present study are in confirmation of the ideologies that have been used in the text of the animation, but no adaptation has been made to any particular society or culture, and has been expressed only as a descriptive study.