The role of social media in the Vienna nuclear talks Emphasizing the media diplomacy of the Islamic Republic of Iran

Today, almost all politicians in the world are on the Internet and posting texts and reports on their accounts. The culmination of these activities can be seen during the Iran-P5 + 1 nuclear talks. The main question here is: What has been the role of social media in the Vienna nuclear negotiations? Semi-structured interviews were used to collect data. All data were analyzed using qualitative content analysis method. The results of the first sub-question showed that interaction with the public, management of public opinion and the use of English were part of the strength of the Iranian nuclear negotiating team in using social media and, on the other hand, not having Strategy, disorder, and lack of a media consultant can also be included in the list of negotiators' weaknesses in the use of these networks. In another part of the results and in response to the second sub-question, it was revealed that breaking the monopoly of the mainstream media, raising people's social capital towards officials and direct interaction with the people of the world and face-to-face conversation with public opinion are the most important goals. The nuclear negotiating team has been using social media to pursue it, but from the point of view of the interviewees, media coverage, tools of psychological warfare, media streaming, news analytics and complementary information flow are among the most important functions. Social media was at the core of the negotiations