Explain the role of effective components on the development of community-based tourism (Case study: villages of Gilan province

Community-based tourism is a tool for preserving natural and cultural resources, developing local community through empowering people. In this study, the role of macro variables in the development of community-based rural tourism in Guilan province is investigated. This research is applied in terms of purpose and in terms of descriptive-analytical approach, which has been done with a sample of 770 rural people in Gilan province. Data collection tools in this research include: library studies and field research through observation and questionnaire. The statistical population of the study is the villagers living in the villages of Gilan province. In order to increase the number of samples using Morgan table, 384 people were selected and in order to increase the level of reliability and reduce errors in the data, the number of samples was increased and 770 questionnaires were completed. According to the estimation, the reliability of the questionnaire was 0.921. Also, in order to analyze the indicators, the path analysis model in SPSS software has been used. According to the research results, four economic indicators 0.380, environmental 0.348, social 0.207 and managerial 0.178 have the greatest impact on the community-based tourism development index, respectively.