The Effect of Educational Dynamics and Educational Brand on Perceived Public Trust and Self-developmental Behavior of Faculty Members

Decreasing the efficiency of universities and increasing distrust have reduced the attractiveness of universities and weakened the demand for them. Therefore, trying to create more educational dynamics and acquire an educational brand that is dependent in one dimension on the self-developed behaviors of faculty members and can improve the level of educational trust. Therefore, the purpose of this study was to investigate the effect of educational dynamics and educational brand on perceived public trust and self-development behavior of faculty members of Sistan and Baluchestan University. The statistical population includes all faculty members of Sistan and Baluchestan University (380). Samples were selected by stratified random sampling using 191 Morgan table. Standard questionnaires of educational dynamics of Shafipour Motlagh and Moosivand (2018); Educational brand Shafipour Motlagh and Moosivand (2018); the general trust of Gharakhani et al. (2014) and the self-developmental behavior of Ahmadi et al. (2017) were used. Their validity of questionnaires was calculated and confirmed through confirmatory factor analysis and Cronbach's alpha test and combined reliability. Data analysis tools were SPSS 20 and Smart Pls software. Structural equation modeling was used to analyze the data. The results showed that educational dynamics and educational brand affect perceived public trust and self-development behavior of faculty members of Sistan and Baluchestan University.