Factors Affecting Farmers’ Satisfaction of Extension Education Classes in Aleshtar, Iran

< p >One of the most important goals of agricultural extension is informal education of farmers through extension educationclasses. Continuous evaluation of this educational tool is an effective factor in its success. One way to evaluate extension educationclasses is to evaluate it by the farmers themselves by assessing the farmers'' satisfaction. Because extension educationclasses will be effective when farmers are satisfied with these classes. Therefore, the aim of this study is to investigate the factors affecting farmers'' satisfaction with extension educationclasses in Aleshtar township. This study used the Norwegian Customer Satisfaction Index as a theoretical framework of the research and the causal - correlation research method as the research method. The statistical population of this study was the farmers of Aleshtar township who had participated in extension educationclasses in 2015 year (220 people). Based on Krejcie and Morgan table, a sample of 140 these farmers were selected for the study. The data required for the research were collected using a questionnaire. The validity of the questionnaire was reviewed and confirmed by a group of experts and theta reliability coefficient (θ= %78- %95) was used to determine the reliability of different parts of the questionnaire. Structural equation modeling was used to determine factors influencing farmers’ satisfaction through AMOS20. The results showed that the perceived value variable has the highest direct effect on farmers ''satisfaction with extension educationclasses and the perceived expectations have the highest indirect effect on farmers'' satisfaction with extension educationclasses. Also, in general, direct and indirect impact, expectations have the highest impact on farmers'' satisfaction with extension educationclasses