Study of the Relationship between Cultural Values and Entrepreneurial spirit with Regarding the Mediator Role of stereotype beliefs(case study Entrepreneurial Women of Khuzestan Province)

Entrepreneurship is a process that is located in a changing network of Community Relations, and these Social Relations can limit or facilitate the entrepreneur's relationship with resources and opportunities. Thus, the study, recognition and analysis of entrepreneurial spirit from the sociological approach are of double importance. The purpose of this study is to investigate the relationship between entrepreneurial spirit and cultural values with regard to the mediating role of stereotyped beliefs. The statistical population includes all women entrepreneurs (including women active in technology cores) in the Khuzestan, which according to statistics provided by the affairs of the governorate women are 264 people. Entrepreneurial spirit was theorized according to Parsons' view of the need for success and cultural values as well as stereotyped beliefs as mediating variables based on gender socialization theory and gender schema theory. The sample value was n = 140 according to the sampling error of 0.05 and the confidence level of 0.95 with chi-square statistic for one degree of freedom.Data analysis was performed using SPSS 18 and Amos software The findings show that cultural values influence the four dimensions of power distribution, degree of acceptance of ambiguity, masculinity and individualism on entrepreneurial spirit with regard to variable mediator of stereotyped beliefs. Therefore, in order to strengthen the entrepreneurial spirit, in addition to identifying the entrepreneurial ecological capacities in Khuzestan province, it is necessary to pay attention to the culture of ideation and idea generation, as well as to create structural change, especially in the field of stereotypes.