The Social Construct of Western Developmental IdealismContextual Exploration of Social Processes of Multiplying Western Values ​​among Yazd Youth

The present research attempts to investigate the social processes of many Western values among Yazd youth. One of the important issues that arise in the discussion of media and virtual social media is the effects of the entry of Western values into everyday life. the present study is based on the use of the qualitative approach and grounded theory method, and through theoretical sampling, 22 young people active in Virtual Space (microinfluverser) were selected and studied in Yazd. Data were collected through the study of sources and interviews with experts and technical notes. After refining the initial code, the findings were presented in the form of a story line (including 14 main categories and one core category) and a paradigmatic model. The results of the study, Western values have created new chances for young people. To the extent that their cultural, social and family affections are affected. In such a situation, the subjective and objective world of the participants is constantly engaged in redefinition of the new values that they have received, and their confrontation with these values have different strategies and implications, such as Western epoch, aesthetic management, collage of transnational friendships, constraints on fashion and Gravity and repulsive of immigration for them.