Presenting a Public Policy Model in Cultural Planning of National Media, based on the Information Society

The main purpose of this study is to investigate the need to pay attention to public policy in the media can be a powerful alternative to behavioral and structural approaches in the present study and research, which first by comprehensive study of research literature, related factors, and then using the technique The modeling was graded, which is considered to be an active and decisive element in communication events and media consumption, referring to the power of meaningmaking and the audience's resistance to the reformist society. The method in this research is a quantitative and qualitative method (mixed) that in the qualitative section, during interviews with 10 experts and professors in the field of communication and culture, a researcher-made questionnaire, based on the statistical population to 200 people distributed and inferred data from 148 samples were extracted using data futurism method with the result theory approach. On the other hand, in this study, a researcher-made questionnaire was constructed based on the objectives and variables and the lack of other appropriate tools to examine the variables of the present study, and to ensure that the tool is stable, accurate and sensitive. Appropriately enjoyed, its validity and reliability have been evaluated and evaluated. The findings of this study show that the variable of intervening conditions, such as individual and structural factors, have a positive effect on strategies. Strategies also have a positive effect on social, organizational, and individual outcomes. Also, the central category, such as cultural planning in radio and television based on network society, has a positive effect on strategies, and individual and organizational contexts have a positive and direct impact on cultural planning in radio and television based on information society. In addition, it was found that the causal category, such as internal factors, have a positive effect on cultural planning in radio and television based on the information society.