Feasibility of Using Gamification Techniques: How These Techniques Can be Used in IRIB’S in Service Training

nvironmental change, competition, and technology are among the factors that force organizations to continually learn and improve In response to this issue, "gamification" with a new concept and approach tries to attract the attention of businesses and various educational areas in organizations while emphasizing increasing participation and motivation of learners. In this research, to answer the questions and achieve the research goals, a qualitative method with an exploratory approach and using observation and in-depth interview techniques have been used. Also, for collecting research information, seven e-learning courses (from the in-service training series of the IRIB) have been observed by the purposive sampling method. In-depth interviews were also conducted with ten managers, officials, and experts of the General Directorate of Education of the IRIB. This study reviews the status of the possibility of entering gamification techniques in the in-service training IRIB and concluded that gamification in the in-service training IRIB doesn't have any proper place, due to the structure, conditions, Possibilities, benefits, and existence challenges in the General Directorate of Education of the IRIB, the proper design, and implementation of the technique gamification can increase the benefits and reduce the challenges of in-service training in the IRIB.