The Effect of Learning Orientation and Business Model Innovation on the Start-ups' Entrepreneurial Performance

Today, entrepreneurship is the main approach of countries for economic development and growth .  The purpose of this study is to empirically confirm the importance of learning orientation and business model innovation in the performance of start-up companies.

The paradigm of his study is positivist and has a quantitative approach. This research is an applied study based on the target audience, and the research strategy in the quantitative approach is descriptive-survey. The Statistical population of the research includes managers of start-up companies in Tehran province. The sample size was determined with G-POWER 3 software 222 people. The research tool was a standard questionnaire. 201 data were collected by non-random sampling method, and collected during an online survey, and analyzed by SPSS 26 and Smart PLS3 software.

All hypotheses were confirmed at 99% confidence level. The results showed that the learning orientation directly and indirectly through business model innovation has a positive and significant effect on the entrepreneurial performance of start-ups.

Start-up managers should adopt developmental policies and strengthen the channels of absorption, sharing and mapping of knowledge, provide the necessary ground for strengthening and improving learning, and by encouraging employees to actively learn to cultivate the details of their capabilities to create new knowledge, have a strategic role in improving start-ups entrepreneurial performance