The Impacts of the Tourism Event of the Pomegranate Festival on the Development of Villages in the Bayangan District of Paveh County

This study evaluates the tourism event of the Pomegranate Festival in Bayangan city to investigate the economic, social, and physical-spatial effects of tourism events. In terms of purpose, the study is applied, and in terms of nature, it is descriptive-analytical, which was carried out using a survey method and questionnaire tool. The collected data were also analyzed using SPSS and ARC GIS software. The statistical population in this research includes the villages of Zardoi, Satyari, Tin, and Dodan, from the Bayangan District of Paveh County, including 712 households. The results of this research show that maximizing opportunities to meet new people, developing the skills of the young to hold these ceremonies, and encouraging collective participation are among the other sociocultural effects of tourism events. In terms of the economy, the effects seem to be at a medium to high level. Among these effects, the highest frequency is related to the price rise during the period of holding the ceremony. In terms of environmental impact, the results indicate that air pollution due to the arrival of tourists’ cars has the highest frequency. Among the negative effects, noise pollution ranks next with a frequency of 50.3 percent. Spearman’s correlation findings indicate a significant relationship at the 0.01 level between holding tourism events and social and economic dimensions. The beta value of the regression test indicates the more important economic impact of tourism events than the social impact.