Presentation a Paradigm Pattern for the Sustainable Development of Sport for All with a Socio-Cultural Approach

The research is to offer a paradigm model for the sustainable development of sport for all based on an interactive, socio-cultural approach by using Grounded-Theory. The statistical population included specialists, experts, policy-makers, consultants and activists in the field of sport for all. Moreover, the sampling procedure comprised non-probability sampling with purposeful selection and the sample size was 16, based on the theoretical saturation index. In the next stage, the collected data was analyzed, using an open interview based on the three stages of open, axial, and selective coding. Having analyzed the data, the researchers identified 24 axial codes and five selective ones for the initial 141 concepts. The results, which were gleaned from the analysis of qualitative interviews, suggested that, on the one hand, the intervening factors included lack of media coverage and support, disregard for audience tastes, enjoyment and personal interests, and finally, negligence on the part of policy-makers. The consequences, on the other hand, encompassed the improvement of social interactions, the increasing rate of participation in physical activities, the institutionalization of public sports in the society as well as changes in people’s attitudes and behavior with regards to public sports. Finally, it could be argued that according to the research model, one of the best strategies for the institutionalization of sport for all in people’s daily lives is to develop a systematic program involving all essential social institutions.