Analysis of Communication Management of Social Security Organization in Interaction with the Media and Providing the Desired Model

The social security organization plays a fundamental role in the country's development process by being responsible for the implementation, generalization and expansion of various types of social insurance within the framework of the relevant laws and by observing the principle of justice of access to services. Organizational strategy is an integrated and coordinated set of commitments and actions planned to empower communication in order to benefit from its core competencies.

This research analyzes the communication strategy management of the Social Security Organization in interaction with the media and presents the ideal model. This study aims to determine the components and sub-components of the social security organization's communication strategy in interaction with the media and their ranking, determine the threats and opportunities of the communication strategy and specify the desired model. A mixed method (qualitative-quantitative) was used for analysis.

The present study was conducted geographically, including the field of public relations of the Social Security Organization and in the period of 1401 to the winter of 1402. First, information is collected through interviews with 20 people and analyzed using the foundation data method. After designing the model, a final questionnaire is prepared and collected from 165 managers and employees of the social security organization. Also, in the other part, using the SOWT method, the weaknesses and strengths were paid.

Based on the results of the foundation's data, the identified components include, demand, data accuracy, financial issues, facilities and capacities, organizational coherence, scientific orientation, supervision, rationality, goal and target setting, public relations, audience persuasion, vision document, optimal governance, strategy Communication, interaction with the media, compliance with the principle of honesty, type of interaction with partners, political factors and software and hardware factors are identified. Also, the research findings of the identified opportunities include; The possibility of competing with other organizations in mediating, changing strategy to quality, operating capacity, launching a digital strategy, creating prosperity and satisfaction. Also, the identified threats include the economic conditions of the country, the needs and demands of the audience, the lack of awareness of people to use the media, the lack of technical knowledge, the loss of mass media information, the lack of a comprehensive monitoring system, and based on the findings of the research, the identified weaknesses include: the wide range of activities Organization, lack of up-to-date information technology, inappropriate policies and lack of attention to motivational issues