جستجوی مقالات مرتبط با کلیدواژه « media » در نشریات گروه « پزشکی »

Dear Editor, Vaccine hesitancy, which refers to the delay in receiving or refusing vaccination despite the availability of vaccination services, has been identified as one of the top 10 threats to global health by the WHO. Traditional channels and social media release vaccination information and may influence public opinion about whether people want to be vaccinated. At present, social media has become a double-edged sword that can deliver true and false information to a large group of people. Platforms provide a digital space for people to share any type of content and have the potential to reach a large audience. Therefore, monitoring these media should be on the agenda of governments.

The present research was conducted with the aim of obtaining the extent and manner of the influence of watching or listening to religious programs on radio and television in improving the religiosity of the audience. Religion, as a social institution, plays a fundamental role in the formation of norms and values ​​of religious society and guides its audience towards happiness and perfection. To achieve its goals, this social institution uses various tools, one of which is the mass communication media, and since in the Islamic Republic of Iran, radio and television - the national media - is the most important mass media, determining the role of this media It is necessary to achieve this important goal.To conduct this research, a survey research method was used. The statistical population of the research was literate people aged 15 to 60 living in Sari city, and 317 of them were selected as sample people using multi-stage cluster random sampling method. The information was collected using a researcher-made questionnaire and face-to-face interviews with sample people. Chi-square statistical test was also used to analyze the findings.The findings show that 51.1% of the viewers or listeners of radio and television programs were users of religious programs. 11.5% were follow-up viewers and 46.2% were non-follow-up viewers. It means that almost half of the audience of religious programs are not very active in using these programs and do not follow them seriously. The most important finding of the research is that only 46% of the audience of religious and religious TV programs have evaluated the performance of these programs as successful and completely successful in promoting the religiosity of the people. Only 49.4% completely agreed or agreed with the current quality of this program. The politicization of religious programs was the most important criticism expressed by the audience towards these programs. Only 10% of the respondents used radio and television programs as a source of religious information.

Media have many functions and roles in society. Due to insufficient understanding of the relationship between the factors affecting the use of social media in communication strategies, countless opportunities are ignored and lost. Therefore, it is necessary to know and investigate these factors, which is discussed in this article.

The purpose of this research is to design a strategic communication management model of the social security organization in interaction with the media using the foundation's data method.

This research was conducted in the framework of a qualitative approach and using the data research method of the foundation. The data collection tool is semi-structured interviews. In order to collect information, an interview was conducted with 20 experts in the field of social security by using the purposeful sampling method. Data analysis was done in three stages of open coding, central coding and selective coding. Based on that, the qualitative model of the research was designed.

The findings of the current research show the extraction of 128 codes or basic concepts from the interviews, as well as the statistics of 46 concepts and 5 categorized categories. The results showed that the categories and concepts include: causal conditions including the needs and demands of the audience, organization's goal setting, responsiveness, demandingness. The conditions of the strategy/actions include: developing employee communication, increasing the expertise and knowledge of the organization, foresight, having a comprehensive view, developing operational plans, global standards, recognizing social partners, appropriate macro policies. Background conditions include: software and hardware factors, internal and external factors, how to present the message, time and means of message transmission. Intervening conditions include: creating a suitable environment, disseminating news of the organization, developing public relations, persuading the audience, satisfying the audience and the economic conditions of the country

The social security organization plays a fundamental role in the country's development process by being responsible for the implementation, generalization and expansion of various types of social insurance within the framework of the relevant laws and by observing the principle of justice of access to services. Organizational strategy is an integrated and coordinated set of commitments and actions planned to empower communication in order to benefit from its core competencies.

This research analyzes the communication strategy management of the Social Security Organization in interaction with the media and presents the ideal model. This study aims to determine the components and sub-components of the social security organization's communication strategy in interaction with the media and their ranking, determine the threats and opportunities of the communication strategy and specify the desired model. A mixed method (qualitative-quantitative) was used for analysis.

The present study was conducted geographically, including the field of public relations of the Social Security Organization and in the period of 1401 to the winter of 1402. First, information is collected through interviews with 20 people and analyzed using the foundation data method. After designing the model, a final questionnaire is prepared and collected from 165 managers and employees of the social security organization. Also, in the other part, using the SOWT method, the weaknesses and strengths were paid.

Based on the results of the foundation's data, the identified components include, demand, data accuracy, financial issues, facilities and capacities, organizational coherence, scientific orientation, supervision, rationality, goal and target setting, public relations, audience persuasion, vision document, optimal governance, strategy Communication, interaction with the media, compliance with the principle of honesty, type of interaction with partners, political factors and software and hardware factors are identified. Also, the research findings of the identified opportunities include; The possibility of competing with other organizations in mediating, changing strategy to quality, operating capacity, launching a digital strategy, creating prosperity and satisfaction. Also, the identified threats include the economic conditions of the country, the needs and demands of the audience, the lack of awareness of people to use the media, the lack of technical knowledge, the loss of mass media information, the lack of a comprehensive monitoring system, and based on the findings of the research, the identified weaknesses include: the wide range of activities Organization, lack of up-to-date information technology, inappropriate policies and lack of attention to motivational issues

Dear Editor, Infodemic refers to mass volume of information associated with a specific topic and its growth can occur explosively in a short period of time. This phenomenon is amplified through social networks and spreads such as a virus. However, on the other hand media literacy is a very special skill that is considered as one of the most important skills that one needs. Media literacy gives the ability to analyze and recognize published information. This paper aimed to introduce the role of media literacy in managing the health information epidemic.

The main purpose of this research is to examine the components of media appeals in relation to how the content of the Quran is presented, which is rooted in its media miracle.

The current research is trying to discover new dimensions of the media presentation of the content. The general research strategy is qualitative and the data collection method is library. In order to obtain data, Quranic examples of media appeal were searched with the keywords of media, appeal and content, and the method of description, analysis and interpretation was used in data analysis. Based on the analysis and interpretation of the extracted themes, the view of the media miracle of the content of the Quran is understandable. The miracle of the media presentation of the Qur'an's content prevails over the way it is presented to the audience.

Based on the results of analysis and interpretation of media themes and views, attractiveness components; "Similar to the current social media in the configuration of media presentation", "complex and wonderful method in content presentation", "solid and geometric semantic structure", "attention to the element of sound and sound", "considering different aspects related to the audience", "Using the power of imagination and mental imagery" and "telling stories" are inferred.

The media charms of the Quran, which are rooted in its media miracles, can be used to gain a better understanding of the various aspects of this divine medium that have not been discovered so far.

Nowadays, social media has gained a crucial role in human life. Creating social branding stands out as one of the main concerns of people with disabilities. The media, especially social media, must assume different responsibilities towards people with disabilities. Informing, educating, and entertaining people with disabilities, as well as informing other sections of society about the low quality of life of people with disabilities, are among the most important missions of any media. Social networks have contributed to the integration of people with disabilities in society. Access to social networks has become easy for the public in recent decades. Therefore, it seems logical to investigate the role of social media in improving and promoting the individual and social life conditions of people with disabilities. This research aims to examine the way of representation of people with disabilities in social networks in improving their living conditions.

The research method was qualitative, and the main research tool was the in–depth and semi–structured interview. Iranian media elites were targeted for interviews. In this research, media elites are defined as persons with at least 10 years of experience in this field or who have a master's degree and higher university studies with fewer experiences. Eleven experts were selected for the interview. We used the triangulation technique and the "labeling" theory to validate the research. Triple coding (category, subcategory, code) was used to analyze the content of in–depth and semi–structured interviews.

The findings of this research uncovered 3 categories and 6 subcategories: the category of identifying and classifying the needs of disabled people (with the subcategories of public information, using social networks to share and reflect the activities of people with disabilities), improving the level of social communication of people with disabilities through virtual space (with the subcategories of teaching people with disabilities and society to create positive mutual interaction, and developing communication between people with disabilities and other people) and creating social branding (with the subcategories of creating a group in virtual space by people with disabilities and creating a channel in virtual space by people with disabilities).

According to the results of the research, the use of virtual space, especially social networks, can improve the social level of the lives of people with disabilities.

Establishing justice in education is one of the most challenging issues in education. Therefore, the purpose of this study was to provide a justice-oriented virtual education model in schools of Golestan province with an interpretive structural approach. The present study is applied in terms of purpose that has been done with an inductive-deductive approach. Data collection was through library studies as well as field methods. Semi-structured interviews were conducted with experts in the fields of educational management and educational sciences to identify the components. From the interview with the 11th expert onwards, no new concept was added and interview process reached the so-called theoretical saturation. The research findings showed 10 components and 47 subcomponents that were screened using fuzzy Delphi technique. According to the research model, the componants of level six, strategic planning of virtual education, understanding the gaps in infrastructure facilities, development of virtual education in rural areas, have the greatest impact on justice-oriented virtual education. These componants affect the components of level five, e-learning performance evaluation system and comprehensive e-learning monitoring system. Justice-orientation in social media at level four affects virtual education culturalization at level three, and virtual education culturalization affects componants at level two, improving teachers’ digital skills and improving students’ technological skills. This will eventually lead to justice-oriented virtual education. Therefore, it is suggusted to provide the necessarystandards for the design, development and implementation of educational justice strategies by increasing and strengthening access to virtual education and the implementation of educational laws and regulations.

People with disabilities always face challenges in social fields, as well as in personal fields and social characterization. Despite the presence of millions of people with disabilities in the country, the official media, except for a handful of cases, have not paid sufficient attention to this section of society. In other words, regarding representing people with disabilities in the selected media, they have not followed the law or written instructions. Despite the activities carried out to cover the news and activities of people with disabilities in the media, the lack of media space is still clearly visible both in radio and television, in the performing arts space, theater and cinema, as well as in news agencies. Nowadays, Iranian media have poor attention to this important and non–written mission. So, this research was conducted to know the representation of people with disabilities in Iranian media.

The research method of this article is qualitative, based on Grounded theory and the main research tool is the deep semi–structured interview. Iranian media elites were targeted for interviews. In this article, media elites are defined as persons with at least 10 years of experience or who have a master's degree and higher university studies with lower experiences. Four experts were selected for the interview. These experts were all men. The validity of actual research is based on triangulation and two theories as labeling theory contributed by Goffman in 1963 and usage and gratification theory contributed by Katz and Blumer in 1974. Theories were selected for catching the validity of actual research.

The results of the actual research were based on the semi–structured interview and are presented as opening coding, axial coding, and selective coding table. The findings emerged in the form of 13 subcategories and 6 main categories informing society to how to behave about persons with disability circumstances, informing and pedagogy of persons with disability about their capability, defining exact policies for media toward disabled people, categorizing the needs of persons with disability, using disabled people in the administration of media, publishing news of disable people in journals and news agencies, designing cinemas and theatres for using of persons with disability and using of persons with disability in artistic productions as theatre, cinema, and TV series were the main topics coded in three steps coding in actual research.

According to the results, the establishment of TV and radio stations, assigning of a section of news agencies and journals agenda to the persons with disability and applying this sort of persons through theatre and movies can improve the social situation of these people.