جستجوی مقالات مرتبط با کلیدواژه "media" در نشریات گروه "پزشکی"
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Background
Today, information technology has permeated all fields, transforming numerous aspects of our lives, while entrepreneurship has become increasingly essential. In medicine, the integration of this technology is becoming crucial.
ObjectivesThis research focuses on designing an entrepreneurial model that leverages modern communication and information technologies in the health sector. By capitalizing on created opportunities, entrepreneurs can drive innovation, leading to cost savings, time efficiency, and greater access to health and medical services for people everywhere.
MethodsIn this qualitative study, the sample included faculty members from Iran University of Medical Sciences, selected through purposive sampling. Following this, the sample was expanded using snowball sampling, introduced through key experts, to include additional informed individuals. Data collection was conducted through semi-structured interviews with faculty members, experts, and knowledgeable individuals who were willing to participate. The interviews continued until data saturation was reached. Data analysis was carried out using content analysis, with coding performed using MAXQDA10 software.
ResultsAfter coding and identifying the main and sub-themes, content analysis was completed, resulting in 10 main themes and 57 sub-themes. All interviewees highlighted sub-themes such as "infrastructure and hardware," "internet bandwidth," "access to electronic health records," "equipment and supplies," "data privacy," "qualified physicians," and "counseling."
ConclusionsWhen designing an entrepreneurial model in any region or country, it is essential to consider the existing needs and conditions, environmental demands, population characteristics, culture, habits, preferences of service recipients, infrastructural capabilities, governing laws, and security issues. Additionally, the model must incorporate specific leadership, management, and oversight to ensure it becomes a responsive and effective system.
Keywords: Entrepreneurship, Media, Modern Communication Technologies, Telemedicine -
Background
Flash floods can cause significant damage if people perceive them as low risk. Media plays a crucial role in improving risk perception. This study aims to survey the perceptions of residents in Yazd, Iran, about the performance of local TV during the flash flood in 2022.
Materials and MethodsThis is a qualitative study using a content analysis method that was conducted on 22 residents (14 males and 8 females) who had a history of watching local TV programs during the 2022 flash flood in Yazd City. They were selected by purposive sampling method until data saturation. The data was collected through a semi-structured face-to-face interview using open-ended questions about the news received from local TV regarding the flash flood in the city. Qualitative data analysis was done using Colaizzi’s seven-step method.
ResultsData analysis led to the emergence of one main concept (information quality), five themes (time of broadcasting news, content of programs, trust in the media, and ability to increase social sensitivity), 12 sub-themes, and 48 codes.
ConclusionThe effectiveness of local TV during the flash flood in Yazd is low due to incorrect weather predictions, insufficient risk emphasis, lack of prime-time broadcasts, generic messaging, and absence of news headlines. Addressing these issues can enhance people’s perceived sensitivity and response to flood warnings from the local TV.
Keywords: Qualitative Study, Floods, Risk Perception, Media -
Background
Understanding the factors that influence physical activity in menopausal women is important for planning andimplementing effective strategies to upgrade women’s health. The purpose of this study was to examine the impact of differenttypes of advertisements on the level of physical activity among postmenopausal women.
MethodsThe current research employed an analytical cross-sectional design and was conducted on 385 postmenopausalwomen. Data were collected through physical activity questionnaires to assess the impact of advertisements on social networksand media, as well as word-of-mouth advertisements. SPSS software was used to analyze the data, and PLS software was used tocheck the model’s fit.
ResultsThe findings of this research showed that advertisements on social networks (T = 11.38, B = 0.8(, media advertisements(T = 6.42, B = 0.53), and word-of-mouth advertisements (T = 8.92, B = 0.60) had a positive and significant effect on postmenopausalwomen’s physical activity, with the first item (i.e., social media advertisements) exerting the most significant impact accordingto the value of the T statistic, which must be greater than 1.96 at the 95% confidence level, and the B statistic as the impactcoefficient. The overall fit of the model was equal to 0.53, indicating the high overall fitness of the model, further evidenced byan Standardized Root Mean Square Residual (SRMR) index of 0.06.
ConclusionThe results of this study indicated that the use of different advertising methods could have significant effects onmenopausal women’s tendency toward sports programs and venues. Therefore, it is essential for health organizations to continueto use these advertisements, especially on social media, to promote the physical activity level and improve the health and well-being of menopausal women.
Keywords: Advertising, Social Networks, Media, Physical Activity -
Background
Adolescence is one of the most important developmental processes in one’s life, and the habits gained during this period are likely to continue throughout life. This study determines whether there is a relationship between the digital game addiction levels of adolescents and their quality of life (QoL).
MethodsThis is a quantitative study with a relational screening model. It was conducted in Ankara Province, Turkey, and involved 650 adolescents aged 14-18 years, selected via the simple random sampling method in the 2022-2023 school year. The personal information form, KINDL QoL scale, and digital game addiction scale were used to collect the data. The data were analyzed using point double series correlation analysis and Pearson correlation analysis test.
ResultsThe results showed that adolescents had a moderate QoL (Mean±SD 49.98±8.92), and they were in the risk group for digital game addiction (Mean±SD 44.6±17.51). There was no significant relationship between the QoL of the adolescents participating in the research and the levels of digital game addiction, except other than a significant, positive, and low-level relationship between the QoL and the emotion change and immersion, sub-dimension of the digital game addiction scale (r=0.079, P<0.005). In addition, there was a significant and positive relationship between the QoL, and a significant, positive, and moderate relationship between digital game addiction levels and gender of the adolescents (rpb=0.131, P<0.001; rpb=0.377, P<0.001).
ConclusionPrecautions should be taken immediately because of the increased risk of addiction to digital games.
Keywords: Digital Game Addiction, Quality Of Life (Qol), Adolescents, Digital Game, Media -
سردبیر محترم، تردید نسبت به واکسن که به تاخیر در دریافت یا امتناع واکسیناسیون با وجود در دسترس بودن خدمات واکسیناسیون اشاره دارد، به عنوان یکی از ده تهدید اصلی برای سلامت جهانی توسط WHO شناسایی شده است. کانال های سنتی و رسانه های اجتماعی اطلاعات واکسیناسیون را در دسترس عموم قرار می دهند و ممکن است در تاثیرگذاری بر افکار عمومی در مورد اینکه آیا مردم می خواهند واکسینه شوند یا خیر، تاثیرگذار باشند. رسانه های اجتماعی امروزه به شمشیر دولبه تبدیل شده است که می تواند اطلاعات درست و جعلی را به گروه زیادی از مردم برساند. زیست ساخت های فضای دیجیتالی به افراد اجازه به اشتراک گذاری هر نوع محتوا، را ارایه میدهند و پتانسیل رسیدن به مخاطبان زیادی را دارند. لذا نظارت بر این رسانه ها باید در دستور کار دولت ها قرار گیرد...
کلید واژگان: واکسیناسیون کووید19, رسانه, تردیدPayesh, Volume:23 Issue: 2, 2024, PP 307 -310Dear Editor, Vaccine hesitancy, which refers to the delay in receiving or refusing vaccination despite the availability of vaccination services, has been identified as one of the top 10 threats to global health by the WHO. Traditional channels and social media release vaccination information and may influence public opinion about whether people want to be vaccinated. At present, social media has become a double-edged sword that can deliver true and false information to a large group of people. Platforms provide a digital space for people to share any type of content and have the potential to reach a large audience. Therefore, monitoring these media should be on the agenda of governments.
Keywords: Covid-19 vaccination, media, hesitancy -
پژوهش حاضر با هدف دستیابی به میزان و نحوه تاثیر تماشای یا شنیدن برنامه های دینی و مذهبی صداوسیما در ارتقای دینداری مخاطبان، انجام شده است. دین به عنوان یک نهاد اجتماعی، در شکل گیری هنجارها و ارزش های جامعه دین داران، نقشی اساسی ایفا میکند و مخاطبان خود را به سوی سعادت و کمال رهنمون می سازد. این نهاد اجتماعی برای رسیدن به اهداف خود، از ابزارهای مختلفی بهره می گیرد که یکی از آنها، رسانه های ارتباط جمعی است و از آن جا که در جمهوری اسلامی ایران، صداوسیما - رسانه ملی - مهم ترین رسانه جمعی است، تعیین نقش این رسانه در رسیدن به این هدف مهم، ضروری است. برای انجام این پژوهش، از روش تحقیق پیمایشی استفاده شد. جامعه آماری تحقیق افراد 15 تا 60 سال با سواد ساکن شهر ساری بوده اند که با استفاده از روش نمونه گیری تصادفی خوشه ای چندمرحله ای تعداد 317 نفر از آنان به عنوان افراد نمونه انتخاب شدند. اطلاعات با استفاده از پرسش نامه محقق ساخته و به صورت مصاحبه حضوری با افراد نمونه، جمع آوری شده است. برای تحلیل یافته ها نیز از آزمون آماری خی دو استفاده شد. یافته ها نشان می دهد 1/51 درصد از بینندگان یا شنوندگان برنامه های رادیو و تلویزیون، استفاده کننده برنامه های دینی و مذهبی صداوسیما بوده اند. 5/11 درصد، بیننده پی گیر و 2/46 درصد بیینده غیرپی گیر مذکور بوده اند. یعنی تقریبا نزدیک به نیمی از مخاطبان برنامه های دینی و مذهبی، در استفاده از این برنامه ها، چندان فعال نیستند و به صورت جدی آنها را دنبال نمی کنند. مهم ترین یافته تحقیق آن است که فقط 46 درصد از مخاطبان برنامه های دینی و مذهبی صدا و سیما، عملکرد این برنامه ها را در ارتقای دینداری مردم موفق و کاملا موفق ارزیابی کرده اند. فقط 4/49 درصد با کیفیت کنونی این برنامه کاملا موافق یا موافق بوده اند. سیاست زده بودن برنامه های دینی و مذهبی، مهم ترین انتقادی بود که مخاطبان نسبت به این برنامه ها ابراز داشته اند. برنامه های صدا و سیما فقط 10 درصد به عنوان منبع کسب اطلاعات دینی و مذهبی پاسخگویان بوده است.کلید واژگان: رسانه, دین, دین داری, رسانه دینی, رسانه ملی, صدا و سیما, شهرساری, برنامه های رادیو و تلویزیون, برنامه های دینی و مذهبیThe present research was conducted with the aim of obtaining the extent and manner of the influence of watching or listening to religious programs on radio and television in improving the religiosity of the audience. Religion, as a social institution, plays a fundamental role in the formation of norms and values of religious society and guides its audience towards happiness and perfection. To achieve its goals, this social institution uses various tools, one of which is the mass communication media, and since in the Islamic Republic of Iran, radio and television - the national media - is the most important mass media, determining the role of this media It is necessary to achieve this important goal.To conduct this research, a survey research method was used. The statistical population of the research was literate people aged 15 to 60 living in Sari city, and 317 of them were selected as sample people using multi-stage cluster random sampling method. The information was collected using a researcher-made questionnaire and face-to-face interviews with sample people. Chi-square statistical test was also used to analyze the findings.The findings show that 51.1% of the viewers or listeners of radio and television programs were users of religious programs. 11.5% were follow-up viewers and 46.2% were non-follow-up viewers. It means that almost half of the audience of religious programs are not very active in using these programs and do not follow them seriously. The most important finding of the research is that only 46% of the audience of religious and religious TV programs have evaluated the performance of these programs as successful and completely successful in promoting the religiosity of the people. Only 49.4% completely agreed or agreed with the current quality of this program. The politicization of religious programs was the most important criticism expressed by the audience towards these programs. Only 10% of the respondents used radio and television programs as a source of religious information.Keywords: Media, religion, Religiosity, Religious media, national media, Radio, Television, Shahrsari, radio, television programs, Religious, Religious Programs
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Background
The internet has become indispensable for everyone in today’s technology world, which makes its responsible usage a crucial concern. Internet use habits and addictions among adolescents are a pressing public health issue because they represent the future adult population. Therefore, this research aims to explore the predictive role of media literacy on internet addiction among Turkish adolescents.
MethodsThis cross-sectional study was conducted in Ankara Province, Turkey, and the population included 401 adolescents aged 15-18 years in the academic year of 2020-2021. Since the data were collected during the COVID-19 pandemic, the sample selection was not feasible, and the study included adolescents who volunteered. The data were collected using a “personal information form,” “new media literacy scale (NMLS),” and “young’s internet addiction test-short form (YIAT-SF).” The data were analyzed using various statistical techniques, including Mann-Whitney U test and Kruskall-Wallis H test, Tamhane’s T2 post hoc test, Spearman correlation analysis, point-biserial correlation analysis, and multivariate regression analysis.
ResultsIt has been determined that adolescents have a high level of media literacy (x̄=126.76) and are in the risk group in terms of internet addiction (x̄=39.01). The average media literacy among girls (U=153; z=-3.851; 05) and internet addiction among boys is high (U=163; z=-2,961; 05). The results of regression analysis revealed that media literacy predicts internet addiction in adolescents (ß=-0.151; R2=0.060), and also emphasizes the importance of media literacy education in enhancing these skills and mitigating internet addiction.
ConclusionIt is evident that media literacy predicts internet addiction. Therefore, it is essential to provide media literacy education to adolescents. Thus, adolescents’ awareness of media literacy should be increased, and they should become conscious users.
Keywords: Adolescents, Media literacy, Internet addiction, Media, Digital technology -
مقدمه
افراد مبتلا به اختلالات روانپزشکی به عنوان یک گروه اقلیت مورد تبعیض اجتماعی، انگ و طرد شناخته می شوند. منابع متعدد انگ برای بیماران مبتلا به اختلالات روانپزشکی، از جمله روزنامه ها، فیلم ها، تلویزیون، وب سایت ها و کتاب ها، کلیشه های منفی را ترویج می کنند. از آنجایی که تاثیر رسانه ها بر دیدگاه و تفکر مردم نسبت به این بیماران بسیار مهم است، هدف این مطالعه درک تجربیات زیسته بیماران مبتلا به اختلالات روانپزشکی از انگ رسانه ای است.
روش کاراین مطالعه پدیدارشناختی هرمنوتیکی بخشی از دوره دکتری است. پایان نامه در رشته پرستاری مطالعه اصلی بر روی 12 بیمار روانپزشکی بستری در بیمارستان ابن سینا مشهد در سال 1396 انجام شد که به روش نمونه گیری هدفمند انتخاب شدند. برای جمع آوری داده ها از مصاحبه های عمیق بدون ساختار استفاده شد. تجزیه و تحلیل داده ها با روش تحلیل پدیدارشناسی تفسیری انجام شد.
یافته هاارایه نادرست رسانه ای یکی از موضوعات اصلی مورد بررسی پدیده در پروژه اصلی است که از دو موضوع فرعی اغراق رسانه ای و تشویش اذهان عمومی، تشکیل شده است. چندین معنی مشترک از هر یک از اینها پشتیبانی می کنند.
نتیجه گیرینتایج این مطالعه برای مبارزه با انگ در بیماران مبتلا به اختلالات روانپزشکی در ایران، مناسب است. همچنین، یافته های این پژوهش می تواند مداخلات و سیاست هایی را برای جلوگیری از گسترش انگ از طریق رسانه ها در مورد افراد مبتلا به اختلالات روان پزشکی شکل دهد.
کلید واژگان: اختلالات روانی, انگ اجتماعی, رسانه, هرمنوتیکIntroductionIndividuals diagnosed with psychiatric disorders are recognized as a minority group that is socially discriminated against, stigmatized, and rejected. Multiple sources of stigma for patients with psychiatric disorders, including newspapers, films, TV, websites, and books, promote negative stereotypes. Since the influence of the media on people''''''''s views and thinking toward these patients is very important, the purpose of this study is to understand the lived experiences of the patients with psychiatric disorders of media stigma.
Materials and MethodsThis hermeneutic phenomenological study is part of a Ph.D. dissertation in nursing. The main study was performed on 12 psychiatric patients in Ibn-e-Sina Hospital in Mashhad-Iran, in 2017. They were selected based on a purposive sampling method. Unstructured in-depth interviews for data collection were used. Data analyses were done with the interpretative phenomenological analysis method.
ResultsMedia misrepresentation is one of the main themes of the phenomenon understudy in the original project. It consists of two subs themes; media exaggeration and disturbing public opinion. Several shared meanings support each of these.
ConclusionThe results of this study are suitable for combating stigma in patients with psychiatric disorders in Iran. Also, the findings of this study can shape the interventions and policies to prevent the spread of stigma through media about people with psychiatric disorders.
Keywords: Hermeneutics, media, Mental disorders, Social Stigma -
مقدمه
رسانه ها، کارکرد ها و نقش های متعددی در جامعه برعهده دارند. به دلیل شناخت ناکافی از رابطه عوامل موثر بر بکارگیری رسانه های اجتماعی در استراتژی های ارتباطی، فرصت های بیشماری نادیده گرفته شده و از بین می روند. از این رو شناخت و بررسی این عوامل امری ضروریست که در این مقاله به این مهم پرداخته شده است.
هدفهدف از این تحقیق طراحی مدل مدیریت راهبردی ارتباطی سازمان تامین اجتماعی در تعامل با رسانه از روش داده بنیاد می باشد.
روش کاراین پژوهش در چارچوب رویکرد کیفی و با به کارگیری روش تحقیق داده بنیاد انجام شد. ابزار جمع آوری داده ها، مصاحبه های نیمه ساختار یافته می باشد . به منظور گردآوری اطلاعات، با به کارگیری روش نمونه گیری هدفمند با 20 نفر از خبرگان در حوزه تامین اجتماعی مصاحبه انجام شد. تجزیه و تحلیل داده ها در سه مرحله کدگذاری باز، کدگذاری محوری و کدگذاری انتخابی انجام گرفت. بر اساس آن، الگوی کیفی پژوهش طراحی شد.
یافته هایافته های پژوهش حاضر، نشان دهنده ی استخراج 128 کد یا مفهوم اولیه از مصاحبه ها و نیز احصاء 46 مفهوم و 5 مقوله دسته بندی شده می باشد. نتایج نشان داد که مقوله و مفاهیم دربرگیرنده : شرایط علی شامل نیازها و خواسته های مخاطبین، هدف گذاری سازمان، پاسخگو بودن ، مطالبه گری . شرایط راهبرد/کنش ها شامل: توسعه ارتباطات کارکنان، افزایش تخصص و علم سازمان، آینده نگری، دیدگاه جامع داشتن، تدوین برنامه های عملیاتی، استانداردهای جهانی، شناخت شرکای اجتماعی، سیاست های کلان مناسب می باشد. شرایط زمینه ای شامل : عوامل نرم افزاری و سخت افزاری، عوامل درون سازمان و برون سازمان، چگونگی ارائه پیام، زمان و وسیله انتقال پیام می باشد. شرایط مداخله گر شامل : ایجاد فضای مناسب، انتشار اخبار سازمان، توسعه روابط عمومی، اقناع مخاطبان، رضایتمندی مخاطبان و شرایط اقتصادی کشور می باشد.
کلید واژگان: مدل استراتژی ارتباطی, سازمان تامین اجتماعی, رسانه, روش داده بنیادIntroductionMedia have many functions and roles in society. Due to insufficient understanding of the relationship between the factors affecting the use of social media in communication strategies, countless opportunities are ignored and lost. Therefore, it is necessary to know and investigate these factors, which is discussed in this article.
PurposeThe purpose of this research is to design a strategic communication management model of the social security organization in interaction with the media using the foundation's data method.
MethodologyThis research was conducted in the framework of a qualitative approach and using the data research method of the foundation. The data collection tool is semi-structured interviews. In order to collect information, an interview was conducted with 20 experts in the field of social security by using the purposeful sampling method. Data analysis was done in three stages of open coding, central coding and selective coding. Based on that, the qualitative model of the research was designed.
FindingsThe findings of the current research show the extraction of 128 codes or basic concepts from the interviews, as well as the statistics of 46 concepts and 5 categorized categories. The results showed that the categories and concepts include: causal conditions including the needs and demands of the audience, organization's goal setting, responsiveness, demandingness. The conditions of the strategy/actions include: developing employee communication, increasing the expertise and knowledge of the organization, foresight, having a comprehensive view, developing operational plans, global standards, recognizing social partners, appropriate macro policies. Background conditions include: software and hardware factors, internal and external factors, how to present the message, time and means of message transmission. Intervening conditions include: creating a suitable environment, disseminating news of the organization, developing public relations, persuading the audience, satisfying the audience and the economic conditions of the country
Keywords: Communication Strategy Model, Social Security Organization, Media, Foundation Data Method -
مقدمه
سازمان تامین اجتماعی با به عهده داشتن وظیفه اجرا، تعمیم و گسترش انواع بیمه های اجتماعی در چارچوب قوانین مربوطه و با رعایت اصل عدالت دسترسی به خدمات، نقشی اساسی در فرایند توسعه کشور ایفا می کند. راهبرد سازمانی، مجموعه ای یکپارچه و هماهنگ از تعهدها و اقدام هایی است که برای توانمندسازی ارتباطات، جهت بهره مندی از شایستگی های محوری خود برنامه ریزی کرده اند.
هدفاین مطالعه با هدف تعیین مولفه ها و زیر مولفه های راهبرد ارتباطیسازمان تامین اجتماعی در تعامل با رسانه ها و رتبه بندی آن ها، تعیین تهدیدها و فرصت های راهبرد ارتباطی و مشخص کردن مدل مطلوب پرداخت. برای تجزیه و تحلیل از روش ترکیبی (کیفی-کمی) استفاده شد.
روش کاراین پژوهش به تحلیل مدیریت راهبرد ارتباطی سازمان تامین اجتماعی در تعامل با رسانه و ارائه مدل مطلوب می پردازد. مطالعه حاضر به لحاظ مکانی، دربرگیرنده حوزه روابط عمومی سازمان تامیناجتماعی و در بازه زمانی 1401 الی زمستان 1402 انجام گرفت. ابتدا از طریق مصاحبه با 20 نفر به جمع آوری اطلاعات پرداخته می شود و با استفاده از روش داده بنیاد مورد تحلیل قرار می گیرد. پس از طراحی مدل، پرسشنامه نهایی تهیه می گردد و از 165 نفر از مدیران و کارکنان سازمان تامین اجتماعی جمع آورد می گردد. همچنین در قسمت دیگر با استفاده از روش SOWT، نقاط ضعف و قوت پرداخت شد.
یافته هابراساس نتایج داده بنیاد مولفه های شناسایی شده شامل، مطالبه گری، دقت داده، مسائل مالی، امکانات و ظرفیت ها، انسجامسازمانی، علم گرائی، نظارت، عقلانیت، هدف و هدف گذاری، روابطعمومی، اقناع مخاطبان، سند چشم انداز، حکمرانی مطلوب، راهبردارتباطی، تعامل با رسانه ها، رعایت اصل صداقت، نوع تعامل با شرکا، عوامل سیاسی و عوامل نرم افزاری و سخت افزاری شناسایی می باشد. همچنین یافته های پژوهش فرصت های شناسایی شده شامل؛ امکان رقابت با سازمان های دیگر در رسانه کردن، تغییر راهبرد به کیفیت، ظرفیت عملیاتی، راه اندازی راهبرد دیجیتال، ایجاد رفاه و رضایتمی باشند. همچنین تهدیدات شناسایی شده شامل، شرایط اقتصادیکشور، نیازها و خواسته های مخاطبین، عدم آگاهی افراد برای استفاده از رسانه، نبود دانش فنی، ریزش اطلاعات رسانه های جمعی، نبود نظامجامع نظارتی و نیز براساس یافته های پژوهش نقاط ضعف شناسایی شده شامل: گستره زیاد فعالیت های سازمان، نبود تکنولوژی به روز اطلاع رسانی، سیاست های نامناسب و عدم توجه به مسائل انگیزشی می باشد.
کلید واژگان: مدیریت ارتباطی, سازمان تامین اجتماعی, رسانه, مدل مطلوب, روش ترکیبیIntroductionThe social security organization plays a fundamental role in the country's development process by being responsible for the implementation, generalization and expansion of various types of social insurance within the framework of the relevant laws and by observing the principle of justice of access to services. Organizational strategy is an integrated and coordinated set of commitments and actions planned to empower communication in order to benefit from its core competencies.
PurposeThis research analyzes the communication strategy management of the Social Security Organization in interaction with the media and presents the ideal model. This study aims to determine the components and sub-components of the social security organization's communication strategy in interaction with the media and their ranking, determine the threats and opportunities of the communication strategy and specify the desired model. A mixed method (qualitative-quantitative) was used for analysis.
MethodologyThe present study was conducted geographically, including the field of public relations of the Social Security Organization and in the period of 1401 to the winter of 1402. First, information is collected through interviews with 20 people and analyzed using the foundation data method. After designing the model, a final questionnaire is prepared and collected from 165 managers and employees of the social security organization. Also, in the other part, using the SOWT method, the weaknesses and strengths were paid.
FindingsBased on the results of the foundation's data, the identified components include, demand, data accuracy, financial issues, facilities and capacities, organizational coherence, scientific orientation, supervision, rationality, goal and target setting, public relations, audience persuasion, vision document, optimal governance, strategy Communication, interaction with the media, compliance with the principle of honesty, type of interaction with partners, political factors and software and hardware factors are identified. Also, the research findings of the identified opportunities include; The possibility of competing with other organizations in mediating, changing strategy to quality, operating capacity, launching a digital strategy, creating prosperity and satisfaction. Also, the identified threats include the economic conditions of the country, the needs and demands of the audience, the lack of awareness of people to use the media, the lack of technical knowledge, the loss of mass media information, the lack of a comprehensive monitoring system, and based on the findings of the research, the identified weaknesses include: the wide range of activities Organization, lack of up-to-date information technology, inappropriate policies and lack of attention to motivational issues
Keywords: Communication Management, Social Security Organization, Media, Optimal Model, Combined Method -
Aims
Tuberculosis remains a significant public health challenge, impacting both productivity and mortality rates. The limited detection of TB cases can be attributed to inadequate funding, insufficiently trained staff, and ineffective educational resources for healthcare workers. This research aimed to develop an m-health tool, specifically a 'Health Corner,' to enhance understanding of tuberculosis screening and the successful treatment of tuberculosis.
Materials & MethodsThis study employed a mixed methods approach, encompassing both design and development research. The intervention model underwent field testing using a quasi-experimental design involving a two-group pre-test post-test setup, with a control group comprising 60 randomly selected individuals from Legok Village, Jambi City, in September 2023. Data analysis comprised descriptive and inferential methods, including the t-test.
FindingsHealth promotion material experts confirmed that the academic manuscript complied with the material requirements and aligned with the prototype under construction. Multimedia experts likewise endorsed the suitability of the M-HEALTH application for public use. Practitioner experts also confirmed that the M-HEALTH application was highly suitable for practical implementation. Field trial results revealed a significant increase in participants' knowledge levels after exposure to the M-HEALTH application. Average knowledge scores rose from 7.66 to 9.63 post-education, reflecting an average difference of 2.03 (p=0.001).
ConclusionUsing health education resources related to tuberculosis can effectively increase public awareness and knowledge about this disease.
Keywords: Tuberculosis, Media, Education, Knowledge -
Interdisciplinary Journal of Virtual Learning in Medical Sciences, Volume:14 Issue: 2, Jun 2023, PP 146 -158BackgroundMedical students receive health information from various media sources and messages. Receiving health information can have a significant impact on the students’ dietary habits and healthy lifestyles. This study aimed to investigate the status of medical students’ use of health media and messaging, as well as the contextual variables that affect it.MethodsA survey study was conducted on 500 students of Shiraz University of Medical Sciences during September to December 2022 that were selected by simple random sampling. The research tool was a researcher-made questionnaire consisting of 15 items and six domains on a 4-point Likert scale, with a cutting point of 2.5. The validity of the tool was assessed using the CVI and CVR index, and its reliability was confirmed by internal consistency of 0.818. Data were collected through an e-questionnaire and analyzed using one-sample t-tests, independent t-tests, and ANOVA, using SPSS v.24 software.ResultsAbout 40% of the participants were male. 36.4% were BS students, 27.8% MD, 20.5% MSc degree, and the remaining were in the PhD program. 73.3% of the participants were single, 43.8% lived with their parents, and 28.8% lived in the dormitory. Among the types of health media, Internet searches (M=2.950), verbal conversations (M=2.394), scientific resources (M=2.236), and official health information websites (M=2.128) had the highest means, while mass media like radio and television were the lowest. Contextual factors such as age, field of study, place of residence, marital status, and educational level had a significant effect on the students’ preference (P<0.05), but gender had no significant effect (P>0.05).ConclusionStudents have access to the Internet and receive most of their information through this medium. Monitoring the sources and content of health information websites, as well as strengthening health media literacy among students, are of great importanceKeywords: Distance, Science, Health, Student, Medical, Messaging, Media, Preferences
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Background and Purpose
Social media play a crucial role in setting cultural standards for the ideal body, which are often unrealistic and emphasize the importance of thinness for girls. This research aimed to explore the effect of media literacy on eating disorders with the mediating role of body image of female athletes in Izeh City, Iran.
Materials and MethodsThis correlational research was applied in terms of purpose. The statistical population includes all females of Izeh City who were engaged in professional and non-professional sports activities from 2021 to 2022. The samples were collected using available sampling (N=256). To collect data, we used 4 questionnaires: personal characteristics questionnaire, a standard media literacy questionnaire by Karman and Karatash (2009), a standard eating disorders questionnaire by Fairburn and Beglin (1994), and a standard body image questionnaire by Garner (2004). Its validity was confirmed using content validity and convergent and divergent validity. The reliability of the questionnaires was confirmed using the Cronbach α as follows: media literacy: 0.945, body image: 0.821, and eating disorders: 0.708. Data were tested using the Pearson correlation test and structural equation modeling.
ResultsMedia literacy negatively and significantly affected female athletes’ eating disorders (r= -0.196) and body image (r=-0.365). Also, body image negatively and significantly affected female athletes’ eating disorders (r=-0.566). Moreover, media literacy indirectly and significantly affected female athletes’ eating disorders (r=0.202) with the mediating role of body image. Finally, the test of the eating disorders model based on media literacy with the mediation of body image had a good fit (GOF=0.492).
ConclusionConsidering the effect of media literacy on girls’ eating disorders, the health organization should include healthy eating and the consequences of eating disorders in educational topics in schools.
Keywords: Media, Literacy, Body image, Eating disorder -
COVID-19 was detected in Iran in February 2020, and until September 2020, all the provinces of the country were affected by this disease [1]. During the COVID-19 pandemic, many older adults received a lot of stress and anxiety from the media and society, which caused them to become socially isolated and depressed. On the other hand, creating quarantine and social distancing as a policy adopted by countries caused fear and stress among people, especially older adults. This situation in countries where the dominant culture is meeting and interacting with older adults caused more damage to this group [2, 3].
Keywords: Elderly, Health education, Media, COVID-19 -
اینفودمیک (Infodemic) یا مواجهه بیش از حد اطلاعاتی به معنای حجم عظیمی از اطلاعات، بعضا صحیح یا نادرست است، که پیدا کردن منابع مورد اعتماد و راهنمایی قابل اتکا را برای افراد در زمانی که بدان نیاز دارند دشوار می سازد. اپیدمی اطلاعات پدیده ای است که در زمان کوتاه، حجم زیادی از اطلاعات توسط رسانه های اجتماعی و فضای مجازی تولید و منتشر می شود، این مسیله در موضوعات مرتبط با سلامت از اهمیت ویژه ای برخوردار است، چراکه انتشار اطلاعات نادرست و شایعات بالاخص در فضای مجازی باعث ایجاد نوعی سردرگمی و عدم اطمینان در بین مخاطبان می شود و در نتیجه اثربخشی راهکارهای موثر سلامتی را کاهش می دهد. در هنگام وقوع پاندمی یا سایر مخاطرات بهداشتی، مخاطبان بیش از هر زمانی به اطلاعات صحیح نیاز دارند، زیرا افراد به منظور افزایش آگاهی خود، اطلاعات را از منابع متعدد جستجو می کنند که در این هنگام در صورت دسترس نبودن منبع موثق و شفاف، احتمال تاثیر شایعات و اطلاعات نادرست بالاخص از طریق فضای مجازی بیشتر می شود.
کلید واژگان: سواد, رسانه, همه گیریPayesh, Volume:22 Issue: 3, 2023, PP 355 -358Dear Editor, Infodemic refers to mass volume of information associated with a specific topic and its growth can occur explosively in a short period of time. This phenomenon is amplified through social networks and spreads such as a virus. However, on the other hand media literacy is a very special skill that is considered as one of the most important skills that one needs. Media literacy gives the ability to analyze and recognize published information. This paper aimed to introduce the role of media literacy in managing the health information epidemic.
Keywords: literacy, media, epidemic -
هدف
هدف اصلی این پژوهش بررسی مولفه های جذابیت های رسانه ای در ارتباط با چگونگی ارایه ی محتوای قرآن می باشد که ریشه در اعجاز رسانه ای آن دارد.
مواد و روش هاپژوهش حاضر درصدد است با توجه به ارایهی رسانهای محتوا، به کشف ابعاد جدیدی از آن دست یابد. راهبرد کلی پژوهش، کیفی و روش گردآوری داده ها، کتابخانه ای است. برای دستیابی به داده ها، مصادیق قرآنی پیرامون جذابیت رسانه ای با کلیدواژه های رسانه، جذابیت و محتوا جستجو شد که در تجزیه و تحلیل داده ها از روش توصیف، تحلیل و تفسیر استفاده شد. براساس تحلیل و تفسیر مضامین استخراج شده، دیدگاه اعجاز رسانه ای بودن محتوای قرآن قابل فهم است. نگاه اعجاز ارایه ی رسانه ای محتوای قرآن، بر نگاه چگونگی ارایه ی آن به مخاطبان غلبه دارد.
یافته هابر اساس نتایج حاصل از تحلیل و تفسیر مضامین و نگاه رسانهای، مولفه های جذابیت؛ «شباهت به رسانه های اجتماعی کنونی در پیکره بندی ارایه ی رسانه ای»، «روشمندی پیچیده و اعجازآمیز در ارایهی محتوا»، «ساختمان معنایی مستحکم و هندسی»، «توجه به عنصر صوت و صدا»، «در نظر گرفتن جنبه های مختلف مربوط به مخاطبان»، «بهرهگیری از قوهی خیال و تصویرسازی ذهنی» و «قصه و داستان پردازی» استنباط می شود.
نتیجه گیریجذابیت های رسانه ای قرآن که ریشه در اعجاز رسانه ای آن دارد، می توان به ابعاد گسترده ای از این رسانه ی الهی که تاکنون کشف نشده و نیز به شناخت بهتر از وجوه گوناگون اعجاز آن دست یافت.
کلید واژگان: قرآن, جذابیت, رسانه, مولفه ها, ارائه ی محتواPurposeThe main purpose of this research is to examine the components of media appeals in relation to how the content of the Quran is presented, which is rooted in its media miracle.
Materials and MethodsThe current research is trying to discover new dimensions of the media presentation of the content. The general research strategy is qualitative and the data collection method is library. In order to obtain data, Quranic examples of media appeal were searched with the keywords of media, appeal and content, and the method of description, analysis and interpretation was used in data analysis. Based on the analysis and interpretation of the extracted themes, the view of the media miracle of the content of the Quran is understandable. The miracle of the media presentation of the Qur'an's content prevails over the way it is presented to the audience.
FindingsBased on the results of analysis and interpretation of media themes and views, attractiveness components; "Similar to the current social media in the configuration of media presentation", "complex and wonderful method in content presentation", "solid and geometric semantic structure", "attention to the element of sound and sound", "considering different aspects related to the audience", "Using the power of imagination and mental imagery" and "telling stories" are inferred.
ConclusionThe media charms of the Quran, which are rooted in its media miracles, can be used to gain a better understanding of the various aspects of this divine medium that have not been discovered so far.
Keywords: Quran, Attractiveness, Media, Components, Content Presentation -
زمینه و هدف
رسانه ها به ویژه رسانه های اجتماعی نقش بسزایی در آموزش افراد دارای معلولیت و نیز آموزش سایر افراد جامعه درقبال افراد دارای معلولیت دارند. رسانه های امروز کشور کمتر به این رسالت مهم توجه داشته اند. تحقیق حاضر با هدف شناخت بازنمایی افراد دارای معلولیت در رسانه های اجتماعی و نیز نقش این گونه رسانه ها در ارتقای شرایط زندگی این افراد صورت گرفت.
روش بررسیاین پژوهش با روش کیفی انجام پذیرفت. به منظور نیل به هدف پژوهش از ابزار مصاحبه عمیق و نیمه ساختاریافته استفاده شد. با یازده نفر از خبرگان رسانه ها در ایران مصاحبه صورت گرفت که همگی حداقل ده سال سابقه کار رسانه ای داشتند یا درصورت داشتن تجربه کمتر، از تحصیلات کارشناسی ارشد یا بیشتر مرتبط با حوزه رسانه برخوردار بودند. همچنین به منظور اعتباربخشیدن به تحقیق، تکنیک مثلث سازی و نظریه «برچسب زنی» به کار رفت. از کدگذاری سه گانه (مقوله، زیرمقوله، کد) برای تحلیل محتوای مصاحبه های عمیق و نیمه ساختاریافته استفاده شد.
یافته هایافته های این پژوهش در سه مقوله و شش زیرمقوله ارایه شد. مضمون های شناسایی و طبقه بندی نیازهای معلولان (با زیرمضمون های اطلاع رسانی عمومی، استفاده از شبکه های اجتماعی برای اشتراک گذاری و بازتاب فعالیت های افراد دارای معلولیت)، ارتقای سطح ارتباطات اجتماعی افراد دارای معلولیت ازطریق فضای مجازی (با زیرمضمون های آموزش به افراد دارای معلولیت و جامعه برای ایجاد تعامل مثبت و دوسویه، ایجاد ارتباط بین افراد دارای معلولیت و دیگر افراد) و ایجاد تشخص اجتماعی (با زیرمضمون های ایجاد گروه در فضای مجازی توسط افراد دارای معلولیت، ایجاد کانال در فضای مجازی توسط افراد دارای معلولیت) شناسایی شد.
نتیجه گیریبراساس نتایج پژوهش، استفاده از فضای مجازی به خصوص شبکه های اجتماعی توانسته است موجب ارتقای سطح اجتماعی زندگی افراد دارای معلولیت شود.
کلید واژگان: افراد دارای معلولیت, معلولیت, رسانه, شبکه های اجتماعی, فضای مجازی, اینترنتBackground & ObjectivesNowadays, social media has gained a crucial role in human life. Creating social branding stands out as one of the main concerns of people with disabilities. The media, especially social media, must assume different responsibilities towards people with disabilities. Informing, educating, and entertaining people with disabilities, as well as informing other sections of society about the low quality of life of people with disabilities, are among the most important missions of any media. Social networks have contributed to the integration of people with disabilities in society. Access to social networks has become easy for the public in recent decades. Therefore, it seems logical to investigate the role of social media in improving and promoting the individual and social life conditions of people with disabilities. This research aims to examine the way of representation of people with disabilities in social networks in improving their living conditions.
MethodsThe research method was qualitative, and the main research tool was the in–depth and semi–structured interview. Iranian media elites were targeted for interviews. In this research, media elites are defined as persons with at least 10 years of experience in this field or who have a master's degree and higher university studies with fewer experiences. Eleven experts were selected for the interview. We used the triangulation technique and the "labeling" theory to validate the research. Triple coding (category, subcategory, code) was used to analyze the content of in–depth and semi–structured interviews.
ResultsThe findings of this research uncovered 3 categories and 6 subcategories: the category of identifying and classifying the needs of disabled people (with the subcategories of public information, using social networks to share and reflect the activities of people with disabilities), improving the level of social communication of people with disabilities through virtual space (with the subcategories of teaching people with disabilities and society to create positive mutual interaction, and developing communication between people with disabilities and other people) and creating social branding (with the subcategories of creating a group in virtual space by people with disabilities and creating a channel in virtual space by people with disabilities).
ConclusionAccording to the results of the research, the use of virtual space, especially social networks, can improve the social level of the lives of people with disabilities.
Keywords: People with disabilities, Disability, Media, Social networks, Virtual space, The Internet -
برقراری عدالت در آموزش از پرچالش ترین مباحث در آموزش و پرورش می باشد. از این رو هدف این پژوهش ارائه الگوی آموزش مجازی عدالت محور در مدارس استان گلستان با رویکرد ساختاری-تفسیری بود. پژوهش حاضر از منظر هدف کاربردی بوده که با رویکردی قیاسی-استقرایی صورت گرفته است. گردآوری داده ها در این پژوهش از طریق انجام مطالعات کتابخانه ای و همچنین به روش میدانی بود. جهت شناسایی مولفه ها با خبرگان و صاحب نظران حوزه های مدیریت آموزشی و علوم تربیتی مصاحبه هایی نیم ساختاریافته انجام شد. از مصاحبه با خبره 11ام به بعد دیگر مفهوم جدیدی اضافه نگردید و اصطلاحا فرایند مصاحبه به اشباع نظری رسید. یافته های پژوهش نشان دهنده 10 مولفه و 47 زیرمولفه بودند که با استفاده از تکنیک دلفی فازی غربال گردیدند. بر اساس الگوی پژوهش عناصر سطح شش یعنی «برنامه ریزی استراتژیک آموزش مجازی»، «درک شکاف های امکانات زیرساختی»، «توسعه آموزش مجازی در مناطق روستایی» بیشترین تاثیر را در آموزش مجازی عدالت محور دارند. این عناصر بر مولفه های سطح پنج یعنی «سیستم ارزیابی عملکرد آموزش مجازی» و «سیستم فراگیر نظارتی آموزش مجازی» اثر می گذارند. «عدالت محوری در رسانه های اجتماعی» در سطح چهار بر «فرهنگ سازی آموزش مجازی» در سطح سه و فرهنگ سازی نیز بر عناصر سطح دو یعنی«ارتقاء مهارت های دیجیتالی معلمان» و «ارتقاء مهارت های فناورانه دانش آموزان» تاثیر می گذارند. این جریان در نهایت به «آموزش مجازی عدالت محور» منجر می شود. از این رو پیشنهاد به تامین استانداردهای لازم برای طراحی، توسعه و پیاده سازی راه کارهای عدالت آموزشی از طریق افزایش و تقویت راه های دسترسی به آموزش مجازی و اجرای قوانین و مقررات آموزشی می گردد.
کلید واژگان: عدالت آموزشی, فضای مجازی, رسانه, فناوری, کروناEstablishing justice in education is one of the most challenging issues in education. Therefore, the purpose of this study was to provide a justice-oriented virtual education model in schools of Golestan province with an interpretive structural approach. The present study is applied in terms of purpose that has been done with an inductive-deductive approach. Data collection was through library studies as well as field methods. Semi-structured interviews were conducted with experts in the fields of educational management and educational sciences to identify the components. From the interview with the 11th expert onwards, no new concept was added and interview process reached the so-called theoretical saturation. The research findings showed 10 components and 47 subcomponents that were screened using fuzzy Delphi technique. According to the research model, the componants of level six, strategic planning of virtual education, understanding the gaps in infrastructure facilities, development of virtual education in rural areas, have the greatest impact on justice-oriented virtual education. These componants affect the components of level five, e-learning performance evaluation system and comprehensive e-learning monitoring system. Justice-orientation in social media at level four affects virtual education culturalization at level three, and virtual education culturalization affects componants at level two, improving teachers’ digital skills and improving students’ technological skills. This will eventually lead to justice-oriented virtual education. Therefore, it is suggusted to provide the necessarystandards for the design, development and implementation of educational justice strategies by increasing and strengthening access to virtual education and the implementation of educational laws and regulations.
Keywords: Educational Justice, Cyberspace, Media, technology, corona -
Context:
Infodemic in the COVID-19 pandemic is referred to as too much information about this disease that spreads quickly. This information can cause various psychological consequences for people. This systematic review studied the effect of the infodemic on individuals’ mental health in the COVID-19 pandemic.
MethodsThe principles of PRISMA were used to conduct this systematic review. Data were selected using a search strategy in the WOS, PubMed, and Scopus databases on December 31, 2021. The inclusion criteria comprised English-language original articles relevant to the study’s purpose. We excluded all short articles, letters to the editor, conference abstracts, review articles, and any articles unavailable in their full texts.
ResultsFinally, 17 articles were selected. The results showed that the population of these articles was from China, Singapore, Palestine, Romania, Indonesia, Paraguay, Hong Kong, and Iran. These articles also included health professionals and medical staff (two studies), adults (three studies), citizens and the general public aged 16 or over (eight studies), students (one study), teachers (one study), and the elderly (two studies). The sample sizes varied from 126 to 5,203. Also, these articles examined mental health concerning anxiety (13 studies), depression (eight studies), stress (four studies), sleep disorders (two studies), emotions (two studies), panic, social isolation, and mental health in general.
ConclusionsPeople more subjected to COVID-19-related information are more prone to psychological consequences and more exposed to anxiety, depression, and stress.
Keywords: COVID-19, Infodemic, Information, Media, Mental Health -
International Journal of Medical Toxicology and Forensic Medicine, Volume:12 Issue: 4, Autumn 2022, P 3Background
While messenger Ribonucleic Acid (mRNA) can be used to identify the type of body fluid, its degradation can also indicate the time interval since it was deposited. This study was conducted to evaluate the effect of temperature on the estimation of the age of human semen stains using mRNA deposited on porous versus non-porous surfaces at different time intervals.
MethodsTen semen samples were applied on two different media (glass and cotton) and exposed to three different temperatures (4°C, room temperature, 40°C) and examined at three-time intervals (0, 45, and 90 days). The semen-specific mRNA markers protamine 1 (PRM1) and protamine 2 (PRM2) were quantitatively assessed along with a reference gene, beta-actin, using a reverse transcription-quantitative polymerase chain reaction.
ResultsMean Cq values of mRNA markers (PRM1 and PRM2) and the reference gene (beta-actin) increased with time of storage at different temperatures in both examined media. The mean quantification cycle (Cq) values of PRM2 were lower than PRM1, indicating that the levels of PRM2 marker in semen stain were higher than those of PRM1 marker. However, the mean Cq values of PRM2 at each time interval were not significantly different between temperatures, while PRM1 showed statistically significant differences in mean Cq values between temperatures at day 45 in both media.
ConclusionThese results indicate that PRM2 can act as a reliable mRNA marker to estimate the time of deposition of semen stain at different temperatures on two different media.
Keywords: Semen age, PRM1, PRM2, Temperatures, Media, Messenger ribonucleic acid, Reverse transcription-quantitative polymerase chain reaction
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