Estimation of tourist health sensitivity in land management areas using Glinus et al. Model (200 )

What is important today in various markets, including health tourism, The existence of a Loyal tourist is because the cost of finding a new tourist is more than 1 times the Maintenance of a loyal tourist . on the hand, the main research that has been done. In the Field of health tourism demand so far, It has focused on the number of tourists as a Dependent variable. In addition, in all functions of health tourism, the issue of Heterogeneity of tourists in the study of tourism demand has not been considered.

Therefore, this study aims to estimate the tourism demand by land management areas. According to 3tourist land management areas in this article, which include area (Gilan, Mazandaran, Golestan and Semnan), Region (East Azerbaijan, West Azerbaijan, Ardabil And Kurdistan), Region (Hamedan, Kermanshah, Lorestan and Ilam), Region (Isfahan, Chaharmahal and Bakhtiari, and Khuzestan) Region (Fars, Bushehr, Kohgiluyeh and Boyer-Ahmad), Region (Tehran, Qom and Alborz), Region (Zanjan, Qazvin and Markazi), Region (Yazd, Kerman, Sistan and Baluchestan and Hormozgan), And Region (South Khorasan, Razavi Khorasan and North Khorasan) Therefore, the Purpose of this study is to estimate the sensitivity of health tourism in land management Areas (except area5) using the model of Glinus et al. ( ).

According to the results of The research, the data of which were extracted from the questionnaires of foreign tourists, In all areas there is the highest sensitivity to costs.

Due to the impact of high tourism Sensitivity to costs such as transportation and travel costs, Cost of ccommodation and the Cost of health services in tourism demand Prevention and the impact of relative prices (Exchange rates), Accommodation fee, treatment fee and service price, Develop and Increase domestic services at a lower cost than foreign competitors by the government.