Presentation of a Valuation Model for New Industrial Projects in the Automotive Industry.

The aim of this research is to present a model for valuing new industrial projects in Iran's automotive industry. In this regard, a mixed-methods approach (qualitative and quantitative) was utilized. The qualitative part of the research employed grounded theory and involved interviews with 15 professors, experts, and specialists in the fields of valuation and automotive industry, using purposeful sampling to design the conceptual model of the research. In the next phase (the quantitative phase of the research), a fuzzy Delphi approach was used to screen and validate or reject these categories. The results showed that all indicators received a score higher than 0.7, thus confirming all 37 identified sub-categories by the experts. Subsequently, the fuzzy TOPSIS approach was applied to prioritize each of the sub-categories within the framework of the main categories. The results of this section also indicated that in the causal factors section (idea generation), the highest scores were related to organizational business policies and customer needs assessment. In the contextual factors section, the highest scores were related to market structure and product structure, respectively. In the intervening factors section, prioritization was given, in order, to the company's capabilities, market and stakeholders, and laws and regulations. The main categories were prioritized as including product portfolio management and quality management. The actions and interactions of the model also included process screening indicators, product value engineering, financial screening, economic screening, and after-sales services. Finally, the outcomes prioritized included initial prototyping, initial market testing, and pilot production.