The Role of New Media Technologies in the Country's Economy

The advancement of information technology and along with-it media technology has created a new form of economy called media economy. Although this concept is not a new word, however, in recent years and with the expansion of online media as modern information tools, it has gained twice as much importance. The purpose of this study is to examine the economy of digital media firms. The research is of mixed type (qualitative-quantitative). In this research, data collection was done by two methods of library and field. The library method was used to collect information on the background of internal and external studies and the field method was used to collect data from semi-structured interviews until reaching theoretical saturation. The findings of this study showed that four main topics were identified as the role of new media in the country's economy, which are: improving businesses, improving media economy, influencing macroeconomic variables and creating employment. The findings also show that reducing economic inequalities, innovating in occupations and increasing national security are the most important strategies of new media in improving businesses. Based on this, new media can improve media economy by selling educational content, increasing participation in peer-to-peer advertising, increasing the number of audiences and increasing media functions. The findings also showed that new media can influence the economy by economic analysis, improving the economy through national development, increasing people's economic knowledge and improving the economy by creating jobs. And finally, new media can lead to employment in the country by increasing jobs and diversifying income-generating methods. In the end, it can be concluded that media, by using methods such as advertising, content production, in addition to being able to generate income, create conditions for the expansion and prosperity of businesses and thus affect the country's economy. With the expansion of digital media and the elimination of geographical restrictions for businesses, today a very large percentage of small and home-based businesses also use advertising and advertisements in the media, which this potential can lead to economic growth and development in the country, employment, improving national security, entrepreneurship and innovation in occupations with a strong economic management.