The purpose of this study is to investigate and determine the effect of political marketing mix and brand equity of political parties on voter commitment and loyalty in Iran. The statistical population of this study is eligible citizens in Tehran in 1396. The statistical population of this study is citizens eligible to vote in Tehran. For this purpose, 384 people were selected by available random sampling method. The instrument used in this research was a questionnaire that 14 questions were distributed to measure the political marketing mix, 24 questions to measure brand equity and 2 questions to measure voter commitment and 2 questions to measure voter loyalty were distributed among respondents. The findings were analyzed using LISREL software and the results showed that the political marketing mix has a direct and significant effect on brand equity and voter commitment and loyalty. It was also found that high brand equity can, as a mediating variable, strengthen the relationship between political marketing mix and voter commitment and loyalty.

The growth of political marketing debates and developing the theoretical and practical discussions enhance paradigmic challenges.Until 90’s the implemented paradigm of politics is marketing mix management (MMM).However the production orientation and single-transaction approach of this theory lead to relationship marketing (RM) as a new paradigm.and finally under the influence of strategic thoughts, political marketing have the highest maturity.In this paper, an strategic model of political marketing by indication of presidential elections introduced.Research method is combined of qualitatative method(content analysis)and quantitative method(structural equation model).thetheoreticaapproac have more coheresivness and applicable than the current models

In recent years a lot of parties and candidates competing in this arena have turned to using marketing techniques. That is why such terms as personal marketing, political marketing and campaigns marketing are used in the meantime. This study aims to explore the effect of political marketing mix on voter’s intention based on demographic characteristic in 10th parliament election in Tehran. According to unlimited number of statistical population, a sample consisting of 385 voters of 10th parliament election were selected and investigated by using unlimited statistical population formula. Method of the research is based on descriptive surveyresearch and is an applied study. The conceptual model is conducted based on Political marketing mix which consists of political product, political promotion, political place, and political price and demographic factors including gender, occupation, income, education and age. The results of the research showed that each aspect of promotions, product, price and location of the political marketing mix has a significant effect on voters' intentions. Also, demographic factors that were considered as a moderator variable showed that age and gender had no significant effect, while education, occupation and income had a significant effect.

The results of the quality section show 12 categories of factors: adaptability, product mix, brand management, flexibility, quality, control, initiative and innovation, strategic capability, planning; Technical knowledge, Research (exporting ideas) and Health, under the selected code Product Quality and as a causal factor, 7 categories of factors: Insurance coverage, Organizational justice, Organizational entrepreneurship And Agility, Learning and Anthropology under the two headings of Job Security and Knowledge updated in the field of activities, as underlying factors, 14 categories of factors Customs Regulation, Institutional Support Meritocracy, Thought, Political Economy, Effectiveness, Political Approach, Economic Diplomacy, CIA Orientation, Economic Factors, Money and Currency Market, Threat of Currency Fluctuations , Capital Environmental Factors And Competitive advantage (return on investment), under the three selected codes of legal protections, political factors and economic factors, as intervening factors, 3 categories of factors: communication mix, communication (job security) and management Customer under the selected code of marketing communications as a factor of strategies and finally 13 categories of factors marketing capability , distribution mix , price mix , new marketing capability , dialogue and dialogue capability , interoperability , Trust, Competitiveness, Competitiveness Factors, Industrial Competition, Competitiveness and Competitive Law and Strategic Thinking (Scientific Production with Preservation of Authenticity) The consequences of exporting handmade carpets have been identified.The results of model validation also show the validity of the analyzed paths of the model from the perspective of experts.

The aim of this research is to investigate the effective factors on export performance with the mediating role of marketing mix adaptation in the exporting companies of Khuzestan province. The statistical population of this research is the managers and supervisors of the sectors related to exportation in the exporting companies of Khuzestan province. Since the level of analysis of this research is the company, the questionnaires were distributed as a census among the companies and 83 questionnaires were received from 34 exporting companies. The data were analyzed using SPSS and Smart-PLS software. The results of the research revealed that export proactivity had a positive and significant effect on the marketing mix adaptation and in turn the marketing mix adaptation had a positive and significant effect on export performance. In addition, the mediating role of marketing mix adaptation with regard to the impact of export proactivity on export performance was confirmed. However, the effects of export commitment and perceived market distance on marketing mix adaptation were not confirmed. In addition, the mediating role of marketing mix adaptation with regard to the impact of export commitment on export performance and with regard to perceived market distance on export performance was not confirmed.

By developing the global condition and changing the Industrial Economy to Service Economy, and also considering the fast development of organizations and service institutions in all over the world,a new field of marketing as called, "Services Marketing" has been introduced. Different professional branches of service marketing such as "Financial Services Marketing: in financial institutions and financial dealing have been practiced. Considering the importance and implication of financial services marketing in the development of stock exchange market , We have reviewed this issue in the present research. This study is a survey related with applying the context , methods and financial services marketing models in Tehran stock exchange market. Regarding the research literature, marketing model of dealing services are as follow: l. Marketing Mixes , 2.Marketing research in the field of assessing self-potentiality, knowing the competitors, investors and environmental conditions, 3.Market segmentation, its... .

Many environmental damages results from undesirable behaviors and attitudes. Social marketing is a process that exploits the principles of commercial marketing in order to influence the beliefs and behaviors of target audience. Many of the problems of urban management, especially in the field of the environment have their roots in citizens’ misconceptions. Therefore, it is expected that the organizations related to urban management to eradicate undesirable beliefs and behaviors by implementing mixed social marketing and thereby to prevent the occurrence of many environmental problems. This research, by presenting a conceptual model explains the effect of the implementation of mixed marketing on environmental beliefs from the viewpoint of Hamadan municipality. The results showed that by implementing a mixed social marketing by influencing the emotional and operational values people's environmental beliefs can be affected. In fact, the implementation of the mixed social marketing can lead to preventive measures. With the introduction of emotional and operational value as an effective consequence of the integrated implementation of the mixed social marketing, these factors have been shown to affect the prediction of individuals’ environmental beliefs.

Over the past decades, the marketing knowledge has entered spheres beyond the scope of industrial products with great speed. In the meantime, the field of film and cinema enjoys great attraction for applying marketing techniques and tools. Film-related marketing studies have roots in cultural studies in the United States, which have been taken into consideration more technically in marketing tools and marketing mix. With the introduction of customer-oriented concept to marketing, the proportion of these studies to the film and cinema sector has increased. However, film marketing distinctions with consumer goods marketing have become more apparent. Film marketing is something more than marketing communication in the film industry, and is in fact seeking inspirational signification and its political and social implications, which promote values for the audience and the production factors through using marketing techniques.
While reviewing the marketing knowledge for film and cinema’s 4Ps, the paper will simultaneously study the mix of film and movie marketing, which includes product, price, place, promotion and people in titles such as marketing process, segmentation, targeting and film and movie placement, and in each case, the key points and axes are mentioned comparatively in each section in proportion to the film and cinema

During recent decades, environmental sustainability has reached the top of international political issues and has been recognized as a key motivating factor for innovation. As a result, the number of companies that develop green products has grown rapidly and customers show increasing interest in these products. Therefore, understanding the main characteristics of green products, identifying the factors affecting the price and the enthusiasm of consumers, to pay more for them, promotional tools and sales channels, green marketing mix for companies whose purpose is design, development and marketing. Green products can be useful. The aim of this research is to investigate the mixed effect of green marketing on sustainable consumption with the mediating role of green shopping. The research method is descriptive and practical in terms of purpose. The statistical population includes all students of Islamic Azad University, Shahrekord branch, and using Morgan's table, a sample size of 320 people was selected and the questionnaire was distributed among 300 people. Sampling in this research was done by random method and the questionnaire was distributed among the sampled people. Sampling in this research was done by random method and the questionnaire was distributed among the sampled people. The data collection tool is the mixed marketing questionnaire of Mohajerani (2014), green purchase intention of Hong et al. (2014) and Luchik's sustainable consumption questionnaire (2011). The results of the research showed that all 4 sub-hypotheses were accepted, as a result, the main hypothesis is also accepted, and green marketing mix has a significant positive effect on sustainable consumption with the mediating role of green shopping among students of Islamic Azad University, Shahrekord branch.

The breadth of political marketing topics and its theoretical and field growth has led to the creation of paradigms and sometimes challenges. This trend is a combination of marketing and political science, and from the perspective of a philosophical approach to looking at functions based on integrated marketing management around production and product-oriented logic until the nineties. Due to the change in theoretical discussions in the field of marketing in the last decade, this trend has also undergone a paradigm shift and turned to marketing attitudes related to cyberspace, especially social networks, where the strategic value of maintaining and developing voter loyalty. Creating long-term thought and relationship is emphasized. Political marketing completes its growth stages by enriching theoretical topics and using simulated e-commerce models in cyberspace and with web-like content. This research tries to provide a strategic and advantageous model in political marketing with emphasis on the elections of the Islamic Consultative Assembly of Iran. The research method used is integrated and the content analysis strategies used to explore the model in qualitative research and survey to confirm the model and its dimensions. In a small part. The conceptual model of the research and determining the relationship between its structures based on the qualitative method of its formulation and validation has been measured using the structural equation model. Theoretical foundations for providing a model based on strategic political marketing that is easier to index and operational evaluation than existing models.