A good reputation is a financial right. In Iranian law, a tenant who is entitled to a goodwill or goodwill can receive a boom in return, otherwise there is no support for his boom;Whereas in English law, the protection of good business reputation is not bound by the existence of any other entity such as goodwill or the right to acquire and the merchant can, in any case, claim goodwill in the event that his business has a place of business. Be it material or done online. the present thesis is intended to comparative study of English law and the tenant’s good reputation in Iranian law and to identify solutions in order to recognize the ways to evaluate good reputation, in addition, it is intended to propose a theory about the advocacy of the tenant’s good reputation, based on the tenant must leave the business unit at the end of the lease term, and good reputation cannot be used as a pretext for remaining in the place. if the landlord or the new tenant benefits from the former tenant’s good reputation, the former tenant has the right to demand recompense for his good reputation.

Given that today reputation of trademarks is very important for their owners and they spend a lot of cost to acquire and keep it from damage, anticipation of institutions such as passing off to prevent infringement of trademarks with goodwill to protect trademark owners is very effective. For this reason, this institution, namely, passing off has a long history in common law system. Trademarks with goodwill are protected, provided that the necessary conditions exist. This article first, clarifies the types of the trademarks which are supported by passing off mechanism, and the conditions which these marks shall contain to be supported by this mechanism. Furthermore, the article sheds some light on the Iranian legal system to see whether or not this system provides the same protection for the relevant trademarks. The article also contends that the reputable marks which are subject to the possibility of misdirection and, thus, causing damages shall be governed by the mechanism of passing off. Against this backdrop, it shall be noted that there is no such an institution in the current Iranian legal system. Hence, in the context of Iranian law, the necessity to establish a similar passing off mechanism or, otherwise, protecting those trademarks through other appropriate mechanisms, to be based upon provisions which prohibit unfair competition, seems to be an irrefutable fact.

One of the important characteristics of products & services since bygone to now, either in individual, social or business fields, for outstanding among others has been reputation. This research tries to introduce reputation, describes its advantages and determines the affecting factor on reputation in Iran home appliances industry & ranking them using fuzzy Topsis. This technique uses two groups as decision makers; customers & managers. Results show both different & common attitudes towards reputation among customers & managers. Besides, these factors are classified in three categories so that managers can use them as guideline to promote corporate reputation.

Nowadays, competition has been an undetachable part of business in the world. Most corporations in different industries try to surpass rivals & consolidate & promote their position in market. One of the most important means of a very distant past, whether in the realm of the individual, the community and the business of the pre-eminent among others, has a good reputation. Individuals and companies that can achieve this intangible asset gain benefit from & use it.This article in a library research method, has tried to survey reputation research background & beside explainaining reputation as the newest paradigm of business, states benefits & profits of reputation on every part of organization by investigating different schools of thought and its relationship with other elements of organizational concepts.

Principally, well-known executives seek to improve their operational record and function properly.
And will strive to increase the credibility and confidence of the quality auditor In order to increase the credibility of their performance, they tend to encourage shareholders to choose the right choice, apart from the mere existence of political connections. So, The main purpose of this research is to investigate the effect of the Board member reputation on the quality of the auditors Choice (evidence from companies accepted in the Tehran Stock Exchange). The statistical population of this research includes all companies accepted in Tehran Stock Exchange from 2011 to 2015, and the sample was selected through a systematic method of elimination from the statistical population. According to the specified conditions, 121 companies were selected as the statistical sample of this study. It should be noted that the design of the multivariate regression models was designed to test the hypotheses. The results of the research show that the company's board reputation lead to the selection of high qualified auditors.

This study has been done to recognize and rank the factors which effect on good reputation to optimize the organizational subjective image (organizational reputation) in the Ram Poultry Company (Drbal). According to this, researchers chose the 21 factor and 6 dimensional Fombrun model as the primary pattern of research when they are reviewing the relating literature at the same time. in the following, 12 persons of staffs of the Ram Poultry Company were recognize as the experts of this study to comment on selection of factors and their rankings. According to the experts, five factors have been recognized as the main factors (namely: view and leadership, products and services, social responsibility, emotional aspect, work environment) and the number of appropriate sub-indices was mentioned as the best factor of identifying good reputation tailored to the needs of the company. Then, the potential indicators were evaluated by using analytic hierarchy process and Excel software and the final score was determined for each. The studies showed that the process used to identification and ranking factors influencing the good reputation is provided, Rather an accurate understanding of the performance management helps your company and ability to be more accurate and more scientific understanding than the factors raised, organization’s better manage and under their control the unit, and to eliminate the weaknesses in the performance of the company, appropriate decisions be taken.

Lease contract is one of the most used contracts and if this contract is related to commercial places, it will have a greater effect on the economy of the society. Goodwill and the right to acquire are among the rights that the lessee can have in relation to the commercial property, and identifying the conditions for creating these rights, in addition to helping to clarify the rights and duties of the lessor and the lessee, leads to the settlement of lawsuits in this regard. becomes special Various analyzes such as the commercial position of the property and the wishes of the parties regarding the cause of creating goodwill, the good reputation of the merchant and the legal ruling regarding the cause of creating the right of acquisition have been proposed. In this article, with a descriptive and interpretive method, an attempt has been made to analyze the reasons for the existence of such rights in the countries of England and France, while examining the opinions that are raised about the creation of goodwill and the right to acquire in Iran, and to present an opinion that According to it, the reason for the creation of goodwill and the right to acquire is different in the laws of Iran, England and France; In Iranian law, the will of the parties and the ruling of the law respectively lead to the creation of goodwill and the right to acquire, but the good reputation of the businessman in English law, the contract and the ruling of the law in French law can lead to the creation of similar institutions.

Puppet (in dramatic art) is one of the examples of industrial design and subcategories of industrial property. The doll is a part of collaborative work because the components creating the effect, although distinctly but eventually create a joint product that is in common use. In the Islamic Republic of Iran, whether explicitly or implicitly, there is no statement about the rights of the adherents to the actors of the reputation and popularity of the doll (performer artists, producers of audiovisual pages, recording and broadcaster organizations). It should be added, that for some reason (the Science of Law and Unity Criterion of Article 62 of the Electronic Commerce Law) this right can be considered the same for all parties. In conclusion, regarding the fact that each of the authors has the author's right, due to the commonality of the work and the rights of the neighboring, like the monopoly of concluding contracts with other organizations (regarding a puppet who has an individual personality and a good reputation obtained on a specific program) the right of defense in act of violence is mutual.

The present study examines the antecedents of fraudulent financial reporting and its implications for corporate intellectual capital. The antecedents of fraudulent financial reporting include information asymmetry, over-investment, and damage to the company's reputation. The statistical society using the screening method consists of 112 listed and OTC companies during the years 2014 to 2018, which in order to separate it into two categories of companies with fraudulent financial reporting and companies without fraudulent financial reporting, from the paragraphs of the audit report and also five quantitative variables are used. The results of testing the research hypotheses showed: 1) In companies with fraudulent financial reporting in the previous financial period and the current financial period, the amount of information asymmetry between managers and stakeholders is significantly higher than companies without fraudulent financial reporting. 2) In companies with fraudulent financial reporting in the previous financial period and the current financial period, the frequency of companies with over-investment is significantly higher than companies without fraudulent financial reporting. 3) There is no significant difference between companies with fraudulent financial reporting and companies without fraudulent financial reporting in the next financial period in terms of damage to the company's reputation. 4) In companies with fraudulent financial reporting, compared to companies without fraudulent financial reporting in the next financial period, there is a significant reduction in the amount of intellectual capital and its components.

The present study examines the antecedents of fraudulent financial reporting in companies in financial crisis. The antecedents of fraudulent financial reporting include information asymmetry, over-investment, and damage to the company's reputation. The statistical society using the screening method consists of 276 listed and OTC companies during the years 2014 to 2018, which in order to separate it into two categories of companies with fraudulent financial reporting and companies without fraudulent financial reporting, from the paragraphs of the audit report are used. The results of testing the research hypotheses showed: 1) The frequency of companies with financial crisis that resort to fraudulent financial reporting is significantly higher than companies with financial crisis that do not resort to fraudulent financial reporting. 2) In companies with financial crisis and fraudulent financial reporting in the previous financial period and the current financial period, the amount of information asymmetry between managers and stakeholders is significantly higher than companies with financial crisis and no fraudulent financial reporting. 3) In companies with financial crisis and fraudulent financial reporting in the previous financial period and the current financial period, the frequency of companies with over-investment is significantly higher than companies whith financial crisis and no fraudulent financial reporting. 4) There is no significant difference between companies with financial crisis and fraudulent financial reporting and companies with financial crisis and no fraudulent financial reporting in the next financial period in terms of damage to the company's reputation.